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Designing Delight
- 10. RESEARCH AND ANALYSIS HELP SHOW YOU THE WORKFLOWS, USABILITY PRINCIPLES ENSURE IT’S CLEAR AND INTUITIVE, BUT HOW DO YOU GET TO DELIGHTFUL? YOU’RE ON YOUR OWN THERE.
- 13. MICROCOPY
- 14. BEAUTIFUL UI
- 19. DELIGHT FADES
- 20. INVISIBILITY
- 21. “IT JUST WORKS”
- 29. • What problems are our users trying to solve? • What’s the job that they are trying to do? • What pain-points are they experiencing? • When are they feeling anxious or frustrated? • What can we do to make their day just a bit better?
- 30. DON NORMAN
- 31. VISCERAL ENGAGEMENT AND DELIGHT ! BEHAVIOURAL HOW THE THING PERFORMS ! REFLECTIVE WHAT THE THING EVOKES IN THE USER
- 32. DANA CHISNELL
- 33. PLEASURE SURFACE DELIGHT ! FLOW REMOVE THE UNNECESSARY ! MEANING INTEGRITY & AUTHENTICITY
- 39. PAVLOK
- 41. SURFACE DELIGHT DEEP DELIGHT is visceral is often invisible
- 42. SURFACE DELIGHT DEEP DELIGHT is novel has a higher purpose
- 44. SURFACE DELIGHT DEEP DELIGHT is the first date is the relationship
- 45. SURFACE DELIGHT DEEP DELIGHT is product focussed is user focussed
- 47. • First impressions count • Memorable / sharable • Engagement & trust • Relaxed, Happy, Loyal Users • (ROI) - Customer retention
- 49. SURFACE DELIGHT DEEP DELIGHT YOU NEED BOTH visceral invisible novelty higher purpose fleeting ongoing product user first date relationship
- 51. SURFACE
- 52. DEEP
- 54. DELIGHT IS AS MUCH ART AND ‘FEEL’ AS IT IS LEARNED SCIENCE