I am a tenacious, diligent and competitive Business Manager with substantial Sales and Management experience Skilled in developing profitable long-term client relationships, with experience in managing sales teams to achieve objectives Competent in business administration, with the ability to analyse and interpret management data. Self-motivated and energetic, with the drive to complete key projects to agreed deadlines.

1. William Poyning
9 Bridgecroft Road
Wallasey, Wirral, Merseyside CH45 7NX
Mobile Tel: 07973691724
Email: william@wpoyning.orangehome.co.uk
PROFILE
A tenacious, diligent and competitive Business Manager with substantial Sales and
Management experience in the B2C, B2B, Account Management and Financial Services
sector. Skilled in developing profitable long term client relationships and achieving growth,
with experience in managing sales team to achieve objectives. Competent in business
administration with the ability to analyse and interpret management data. Self-motivated and
energetic, with the drive to complete key projects to agreed deadlines.
EMPLOYMENT HISTORY
New Career Skills
Course Advisor
September 2011 to Present
Responsible for acquisition of new learners, using the full sales cycle including arranging and
attending meetings with a view to enrolling new student
Area covered Wirral, Cheshire, North Wales, Liverpool, Staffs Crewe, Warrington,
Lancashire, Manchester and the Lakes
•
Top sales advisor 4 out of the last 11 months in 2013
Brought in around ½ million pounds of new business 2013
•
Successful record of consistently exceeding targets and performance requirements.
•
High level of motivation, winning many internal company incentives
•
•
Excellent knowledge of all aspects of the Sale’s process, training and with the
authority to enter into contractual credit agreements, negotiate repayment schedules.
•
Well-defined Customer Service Skills.
•
Well- defined Sales Skills
•
•
Capable of demonstrating considerable skills and experience in planning, problem
solving, influencing, analysing, and decision-making.
Exceeding sales budgets
Page 1

2. May
RF Training
2011
Course Advisor
August
2011
(Made redundant due to a restructure of the company)
Responsible for acquisition of new clients, arranging and attending meetings with a
view to enrolling new students
Top Sales advisor in company second month of employment
Jan 11
to
May11
Pitman Training
Sales Manager
(Left due to company going into liquidation)
Responsible for acquisition of new clients, arranging meetings with a view to
enrolling them on a Pitman course, and the day to day running of the centre
Increased sales month on month by over 200%
LinkedIn Recommendations
Michelle Campbell-Scott has endorsed your work as Sales Manager at Pitman Training
Preston.
Dear William,
I've written this recommendation of your work.
Details of the Recommendation: "I met Bill on LinkedIn and asked his advice on
hiring a salesperson. His drive, integrity and professionalism impressed me so
much that I ended up offering him the job.
He picked up product knowledge quickly and was in full sales-flow within a couple
of weeks. That's vital for a small company - I couldn't afford to wait months for him
to start covering his own salary.
Being customer-focused myself, I appreciated his customer care ethic (he never
forgets a name!).
He was a valued colleague and a thoroughly likeable bloke who clients and
June10
to
Dec10
suppliers alike took to and trusted.
Bill is the person to bring on board if you need someone to drive your business
forward in this difficult economy.
He is capable of either working on his own as a sole sales person or managing and
motivating a team."
Home Learning College
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3. Course Advisor
Jan 10
to
April
10
(Left due to company restructure)
Responsible for acquisition of new clients, arranging and attending meetings with a
view to enrolling new students on further education course’s
Top advisor in company of 50 advisors in September 2010
2007
Jan 10
Business Development Specialist (Self Employed)
Responsible for acquisition of new clients, attending pre-arranged and cold calling
meetings with business with a view to selling them credit card machines.
Advent Training
Senior Field Advisor (Self Employed)
Responsible for acquisition of new clients, attending pre-arranged meeting with a
view to a career in the IT industry through Training with Advent.
-
2006 –
2007
Promotion to senior advisor within first year of service
Surpassing all targets by agreed deadlines, exceeding sales budgets
by 200 % most months bringing in an additional £35k of sales per
month, which bought in ½ million pounds in new business for 2009
and receiving 13 monthly awards of achievement
-
New product launches
-
Area covered Wirral, Cheshire, North Wales, Liverpool, staffs
Crewe and Warrington, Lancs. Manchester and the Lakes
Spectrum Financial Protection
Debt Counsellor (Self Employed)
Responsible for acquisition of new clients, attending pre-arranged debt counselling
meetings, assessing personal circumstances and recommending appropriate IVA or
informal debt management solutions based on my knowledge and experience.
90% conversion from appointment to sale
92% deal payout (significantly above company average).
Promotion to senior advisor level within 1st three months of joining company.
Page 3

4. 1990 –
2006
Provident Personal Credit
Business Development Manager
Responsible for managing a substantial sales and collection section within a market
leading weekly credit provider.
- Consistently demonstrating achievement of collection targets and good levels
of repeat and new business through focused canvassing campaigns and
regeneration of existing clients.
- Responsibility for motivating and training a team of up to 15 self employed
collection agents, analysing business performance and defining team
targets/KPI’s
- Selected for special project assignments including product sales campaigns,
enhancing collections and new client recruitment.
1989 –
1990
19831989
Albany Life Assurance
Financial Services Manager
Research and follow through of new business leads, selling full range of life
products to both new and existing clients.
G & L Printing Ltd/Studio 5 Gallery
Production Manager/Shop Manager
Day to day operations of a print shop including production scheduling and supplier
liaison.
Management of picture framing retail outlet including preparation of frames and
customer handling.
1981 –
1983
Cammell Lairds/Engineering Industry Training Board
Trainee Maintenance Fitter
Apprenticeship.
EMPLOYMENT TRAINING
Various employer sponsored training courses:
- MDP1 (Advanced Management Development Programme)
- Health and Safety at work
- Handling Objections
- Sales Cycle
- Section Manager Training
- IVA’s & Informal Solutions
- Presentation Skills
- Self Organisation
- Time Management
- Communication
- Interpersonal Skills
EDUCATION
O Level’s
Passes in 6 subjects: Mathematics, Physics, English Language, Geography,
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5. Technical Drawing and Metalwork.
1st & 2nd Year City & Guilds in Engineering (Cammell Lairds Apprenticeship)
RSA in Computers (Distinction)
Page 5

6. Technical Drawing and Metalwork.
1st & 2nd Year City & Guilds in Engineering (Cammell Lairds Apprenticeship)
RSA in Computers (Distinction)
Page 5