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Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success

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In this session, Adam discusses the use of Easy Digital Downloads, a free plugin for creating a digital download eCommerce store in WordPress. Session attendees learn the basics of setting up an eCommerce store and Adam addresses how the phrase “digital downloads” doesn’t just refer to plugins, themes and other software.

Adam also reviews a list of free and paid Add-Ons for EDD that enhance the end user experience, marketing process, and ultimately website revenue. He also talks about several third party tools and services that make managing and growing a digital download business easier and more rewarding.

Whether audience members are bloggers, designers, teachers or hardcore developers, they will walk out of this session knowing they can offer digital content that others want and need.

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Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success

  1. 1. @ S I T E L O C K@ S I T E L O C K Creating a Digital Download Business What to sell, how to sell it and shortcuts to success W o r d C a m p N e w O r l e a n s 2 0 1 6
  2. 2. @ S I T E L O C K Adam W. Warner • Product Evangelist at SiteLock • Co-Founder at FooPlugins • Discovered WordPress in 2005 • WordPress Community Addict • Fan of Fractals • Lover of Meatballs • Proud Dad!
  3. 3. @ S I T E L O C K What We’ll Cover Today • What to sell • How to sell it • How to succeed
  4. 4. @ S I T E L O C K What Are Digital Products?
  5. 5. @ S I T E L O C K Ebooks
  6. 6. @ S I T E L O C K Ebook Tips
  7. 7. @ S I T E L O C K Topic Ideas and Format • You know what others don’t • X Common Questions About [Insert Industry/Topic] Answered
  8. 8. @ S I T E L O C K Tools and Templates • PowerPoint • Word • Pages (Mac) • Keynote (Mac) • Others
  9. 9. @ S I T E L O C K Visuals • Images • Graphs • Charts • Infographics
  10. 10. @ S I T E L O C K Repurposed Content • Use existing blog posts • Curated content
  11. 11. @ S I T E L O C K Audio • Music • Audiobooks • Podcasts • Ringtones
  12. 12. @ S I T E L O C K Audio Tips • Audacity • Zencastr • GarageBand • Screencast software
  13. 13. @ S I T E L O C K Video • Tutorials • Interviews • Music videos • Event recordings
  14. 14. @ S I T E L O C K Video Tips • ScreenFlow (Mac) • Camtasia (PC & Mac)
  15. 15. @ S I T E L O C K Printables • Digital art • Day planners • Clothing patterns • Memes • Posters
  16. 16. @ S I T E L O C K Themes
  17. 17. @ S I T E L O C K Plugins
  18. 18. @ S I T E L O C K How to Sell
  19. 19. @ S I T E L O C K Have a Plan
  20. 20. @ S I T E L O C K Host
  21. 21. @ S I T E L O C K Security
  22. 22. @ S I T E L O C K ABU! • Always be updating!
  23. 23. @ S I T E L O C K SSL • What it protects • Where to get one • Trust
  24. 24. @ S I T E L O C K Security Software and Services • Anti-virus • VPN • Plugins • Malware scanners • WAFs
  25. 25. @ S I T E L O C K Support Contact
  26. 26. @ S I T E L O C K Email subscription option • Pre-sales • Blog • During checkout
  27. 27. @ S I T E L O C K What eCommerce Platform?
  28. 28. @ S I T E L O C K Hosted Services
  29. 29. @ S I T E L O C K Done for You
  30. 30. @ S I T E L O C K Envato
  31. 31. @ S I T E L O C K Mojo
  32. 32. @ S I T E L O C K Half DIY
  33. 33. @ S I T E L O C K Full DIY
  34. 34. @ S I T E L O C K WordPress + Theme + Plugins • You’re in control • Only what you need
  35. 35. @ S I T E L O C K Simple Plugins
  36. 36. @ S I T E L O C K WooCommerce
  37. 37. @ S I T E L O C K Easy Digital Downloads
  38. 38. @ S I T E L O C K Shortcuts to Success
  39. 39. @ S I T E L O C K Design
  40. 40. @ S I T E L O C K Product Pages
  41. 41. @ S I T E L O C K Pre-Built • Platform-specific themes • Page builders for any theme
  42. 42. @ S I T E L O C K Descriptions for Real People
  43. 43. @ S I T E L O C K Benefits Before Features • Features = facts • Benefits = end result for user • “This book has 64 pages.” • “After reading this book, you’ll be able to create your own knitted Wapuu.”
  44. 44. @ S I T E L O C K Visuals
  45. 45. @ S I T E L O C K Demos
  46. 46. @ S I T E L O C K Tutorials
  47. 47. @ S I T E L O C K Trust
  48. 48. @ S I T E L O C K Testimonials
  49. 49. @ S I T E L O C K Launching • Pre-launch buzz • Make it visible
  50. 50. @ S I T E L O C K Email Marketing • The list is everything • Provide REAL value • Be authentic
  51. 51. @ S I T E L O C K Reduce Cart Abandonment • CartHook
  52. 52. @ S I T E L O C K Affiliate Program • Should you have one? • Become an affiliate
  53. 53. @ S I T E L O C K Content Marketing • What is it? • Have a plan • Pro tips
  54. 54. @ S I T E L O C K Social Strategy
  55. 55. @ S I T E L O C K Most Important! • A bias for action
  56. 56. @ S I T E L O C K Thank You • Follow at: • @SiteLock • @wpmodder • SlideShare • http://www.slideshare.net/wpprobusiness • My Blog Posts: • http://wpdistrict.sitelock.com • http://adamwwarner.com

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