Atlas Advertising CEO Ben Wright presented "Change is the Only Constant" at the International Economic Development Council's Spring Meeting in Minneapolis, Minnesota. Content includes Kodak, Fortune 500, Greater Minneapolis, Columbus Region, and many more.

4. Heraclitus of Epheseus,
535 BC – 475 BC
Ronnie
Bryant?
Albert Einstein?
Steve Jobs?

6. Jack Welch
Former Chairman and
CEO of General Electric

8. Kodak develops first
digital camera, 1975
Kodak launches its
digital camera
strategy, 1990
Digital cameras begin to
get replaced by phones,
2007

9. Measuring ROI

10. Organizations are Adapting to Today’s Competitive Landscape:
Recruiting Workforce
Organizations are Setting Big, Hairy, Audacious Goals
Organizations are Exhibiting an “If Not Us, Then Who” Mentality

14. Economic Developers are Slow to Adopt Digital Tactics
There is Too Much Discussion About Whether or Not
Economic Developers are Essential
The Spread Between High Performing and Low
Performing Organizations is Staggering

15. Fact about digital economic
development:

17. Budget Level
LOW JOBS
ANNOUNCED, 2012
HIGH JOBS
ANNOUNCED, 2012
Under $100,000 20 243
$100,000 to $249,000 2 1,500
$250,000 to $499,000 5 5,000
$500,000 to $999,000 4 4,283
$1,000,000 to
$2,500,000
35 8,000
Over $2,500,000 6 16,835
Source: Atlas Report - Why Metrics Matter, 2013
Average
difference:
978x