Grow Your Business with Vine
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Learn the basics of Vine (mobile application) and how it can help grow your business!
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Grow Your Business with Vine
- 1. “Grow Your Vines!” https://vine.co/ Virginia Wright-Johnson Social Media Scion, LLC virginiawright2013@gmail.com socialmediascion.com Facebook: www.facebook.com/socialmediascion LinkedIn: www.linkedin.com/in/virginiamaywright Twitter: www.twitter.com/socialmediascio
- 2. About This Session • History of Vine • Vine in Action • Power of Visual Images • Company Uses (How & Why) • Jo Schmoe the New Vine Celebrity
- 3. About Me
- 4. What is Social Media? It is a digital avenue where ideas and information are exchanged and relationships are forged. This is done on social media platforms and increasingly mobile apps.
- 5. Social Media is Visual
- 7. Vine Facts 6 Seconds 30 Million 2012 40 Plus Million Users Vine Kids Edition 1.5 Billion Daily Loops 13-15 Years of Age Twitter or Email Signup Followers, Likes, & #’s
- 8. A Lot Can Happen in 6 Seconds
- 9. Vine Feed Screen First screen you see when logging into Vine View of the vines that are shared by the users you follow
- 10. Vine Activity Screen Highlights your activity with other Vine users
- 11. Vine Explore Screen Popular Now- What’s Trending Editor’s Picks- Great for exploring how others are using Vine Tag Buttons- View vines by popular categories
- 12. Vine Profile Tab View your profile information
- 13. Vine Search Tab Search for users or videos based on hashtags in video
- 14. Ellipsis Additional menu features under ellipsis Find friends and other extras
- 15. Vine Capture Press down and hold to begin recording (green status bar will lengthen as you film) You will be able to review and confirm your video before posting
- 16. Vine Share Make sure to add a keyword-rich caption with hashtags Add a location Cross-post on other platforms
- 17. Reviews Are In!
- 18. Why Visuals Are Important 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.
- 19. Build Brand Awareness Provide Product Explanation Increase Customer Engagement Announce Upcoming Events
- 20. Product Launches Tutorials and Education Lessons Events Demos Behind the Scenes Videos (Enhance Office Culture) Contests Engagement Memes in Video Games
- 21. Taco Bell New Flavor Launch https://vine.co/v/bvlaYggdIiU Photo Source: Consumer Bob
- 22. The Story of Nick Confalone https://vine.co/v/btOwUZJmMVO Has over 271,000 Followers
- 23. Vine Celebrities 20,000-50,000 Cody Johns- 2.4 Million Followers Brent Rivera- 5 Million Followers Greg Davis- 2 Million Followers
- 24. Tips to Grow Your Vines Be sure to add #’s, location and brief description on each Vine Follow others to build your own following Make your 1st Vine your “Introductory Vine” Like and Revine Venture out and utilize the “Explore” tab
- 25. Partial List of Social Media Scion Services: Social Media Management Social Media Set Ups Social Media Trainings http://www.socialmediascion.com
- 26. Upcoming FREE Webinars and Hangouts: May 13th- CORE Confidence with Linda Burden Williams May 27th- Dashboard Management Tools with Virginia Wright-Johnson June 16th-Facebook for Business Owners with Virginia Wright-Johnson Email us at virginiawright2013@gmail.com or at linda@infocusacting.com
- 27. Let’s Connect! Thanks! Virginia Wright-Johnson Website: socialmediascion.com Twitter and Vine: @socialmediascio Facebook: www.facebook.com/socialmediascion LinkedIn: www.linkedin.com/in/virginiamaywright Pinterest: www.pinterest.com/socialmediascio Google +: https://plus.google.com/b/113823919988498274294/+Socialmediascion
Editor's Notes
- Vine free mobile app that allows you to create 6 second looped videos using in app camera. Twitter acquired the app in October of 2012 for 30 million. 40 million registered users. In January, 2015, Vine launched Vine Kids, an app designed specifically for children. [12] In addition to offering age-appropriate video loops for children, the app includes interactive features allowing users to swipe for new videos and to hear different sounds. The app is only available to Apple iOS users. It’s a mainstay of entertainment for teenagers, giving them a second screen experience. Average age of viewers is 13-15 yr olds.
- After you log in to Vine, you see your feed (also known as your home page), which is a view of the vines that are shared by the users you follow. You also see vines that are Editors Picks, which are vines selected by the application. You can navigate to the feed by clicking the icon that looks like a house. As you scroll down the screen, vines automatically begin to play whenever you can see them on the screen — the app has no Play or Stop buttons. To pause (or unpause) a vine, simply tap the video.
- The Activity tab shows activity and interactions with you. On this tab, you can find notifications about new followers and interactions with your vines. On an Android device, you access the Activity tab by clicking the icon that looks like an bell. On an Apple device, you can find the tab by clicking the Home button and then clicking the Activity button.
- The Explore tab, lets you explore and discover new vines. You can search by Popular Now or On the Rise, or by Channels or by the trending tag. This is an excellent place to discover the different types of vines, and to find inspiration for creating your own. Exploring Vine can be fun, because many Vine users are highly creative. On Android, you access the Explore tab by clicking the icon that looks like a eye. On an Apple device, you can find it by clicking the Home button and then clicking the Explore button. Spend some time exploring vines before starting to make your own. It's a helpful way to get a feel for the types of videos you can create.
- The Profile tab lets you view your profile information, find people to follow, and view your posts. On an Android device, you access the Profile section by clicking the icon that looks like a person. On an Apple device, you can find it by clicking the Home button and then clicking the Profile button.
- Using this search feature, you can search for users or for videos based on tags in the video. On an Android device, the magnifying glass in the top navigation menu of Vine lets you access the Search function. On an Apple device, you can find it by clicking the Home button and then clicking the Explore button. A search box is displayed at the top of the Explore screen.
- The last button in the top navigation menu is an ellipsis, represented by three dots, that provides additional menu features. On an Apple device, the More features are found by clicking on the button on the Home screen that says “Want to see more? Tap to find friends.” The Find People option makes it easy to find users to follow. Vine can connect to the address book of your mobile phone or Twitter account to find users you can follow. This makes it easy to find and follow your friends on Vine. You can also search for, and invite, specific users to connect with you on Vine by clicking on the magnifying glass. The next option on the More menu is to mute or unmute the audio on your application. Finally, you can access the settings of your Vine account. From Settings, you can update your profile information, manage your password, manage privacy settings, change your notification preferences, find friends, connect with other social networks, and find support. Source:Basics of Visual Social Marketing: Vine Features Explained By Krista Neher
- A BBC review described collections of Vine videos to be "mesmerizing", like "[watching a] bewildering carousel of six-second slices of ordinary life [roll] past.” Source: Rohrer, Finlo (January 31, 2013). "BBC News – Vine: Six things people have learned about six-second video in a week". BBC News. Retrieved March 15, 2013.
- Source: James Scherer. This means any information you want to communicate is better communicated in the form of an image. It also means that, for an internet user skimming the web (or your website) you’ll be able to communicate more value, quicker.This means any information you want to communicate is better communicated in the form of an image. It also means that, for an internet user skimming the web (or your website) you’ll be able to communicate more value, quicker.This means any information you want to communicate is better communicated in the form of an image. It also means that, for an internet user skimming the web (or your website) you’ll be able to communicate more value, quicker.
- Freelance writer with a 3 month old. Supporting cast was stuffed animals, a plastic giraffe named Sophie, and a 25-pound cat. Star and muse was his 3-month-old son. His Vines were featured on the Ellen Degeneres show, Tribeca Film Festival and CNN. He gained such a following that companies were paying him to create vines for him.
- Source: http://abcnews.go.com/Business/meet-vine-stars-turn-seconds-fame-big-bucks/story?id=25522189