https://www.wrike.com/blog - LinkedIn is so much more than a social network. Here are 10 tips on maximizing your LinkedIn profile and using its powerful tools to connect with influencers, job candidates, and sales prospects.

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Unleash the Secret
Power Of
LinkedIn
#SMSecrets

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LinkedIn is a powerful
connection and research tool
for people seeking to connect
with influencers, sales
prospects, and job
candidates. But a lot of its
power isn’t immediately
obvious.

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The following are 10
tips on maximizing
your profile first, then
using the powerful
built-in tools to
connect.

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PART 1:
Optimize Your
PROFILE

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1. Create a custom profile
URL.
http://www.linkedin.com/in/
yourname is easier on the
eyes. Also easier to cut and
paste into your resume.

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2. Customize all website
links.
In your connection info, find
the section for Websites.
Instead of having them say
"Personal Website," or
"Company website,” choose
"Other:” give the website a
name, and add the URL.

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3. Get discovered with the right
keywords.
Optimize your profile by inserting
keywords in:
A. the Headline under your name
B. the Summary section
C. the Experience section, under
relevant positions you've held
D. even in the Skills & Endorsements
section

8. 4. Put your best groups
forward.
On “Your Groups” page,
click the gear icon to
reorder groups on your
profile and put the more
important ones (relevant
to your industry) first.

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5. Get group emails
the way you like.
Navigate to your Privacy
& Settings page then
the “Groups” tab. There
you can set frequency
of all group emails.

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PART 2:
Connect More
EFFICIENTLY

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1.Forget InMail. You can
message groupmates.
When you share a group
with somebody, you can
message them directly
without using InMails. So join
the groups your targets are
in!
Looking
for
Project
Management
groups
to
join
on
LinkedIn?
Click
here.

12. 2. Find people's email
addresses.
Click InMail but look at the
area next to the message
box. Sometimes people
place their email under
“contact advice.”

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3. Find a target's
colleagues.
When viewing a target's
profile, look at the right-
hand column for "People
Also Viewed." More often
than not, these people
are co-workers of the
target.

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4. Get a response: mention
people in common.
Increase the likelihood of a
target responding to your
message by mentioning
people you know in common.
And limit your message to
100 words or less!

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Adam
E.
Eve
Valleygirl
Eve
Valleygirl
Adam
Elf
Ann
Random
Jim
Newlyhired
Zen
Sillyboy
Craig
Kilikili
5. Find someone's full
name.
If someone is out of your
network and you only see the
first name, look at “People
Also Viewed.” Click on one of
the names there. Your
target’s full name may be
revealed in the random
person’s “People Also
Viewed.”

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For more on
social media, marketing,
and project management,
click here:
wrike.com/blog