Are You An User Experience Designer

Yes …. U guessed it right ! You must be above 18 to watch further ….. Not really …. Enough of stupid KS jokes and branding

The heart or essence of what we are doing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.webdesign.org/img_articles/9282/Heart-Blending.jpg

If we do not interact …. ,[object Object],[object Object],http://www.negotiationlawblog.com/heartbreak(1).jpg http://literatureisnotdead.com/merch/images/cover.jpg

An important note ,[object Object],[object Object]

An important note ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An activity ,[object Object],[object Object]

“ Are you really a User Experience Designer ?” The shift from product design to process design a perspective

What are going to talk about … ,[object Object],[object Object],[object Object],[object Object],[object Object]

More > ,[object Object],[object Object],[object Object],[object Object],[object Object]

More > ,[object Object],[object Object]

Why is this interesting for me ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Only ….Designers are creative ,[object Object],[object Object],[object Object],[object Object]

Why is this interesting for me ? ,[object Object],[object Object],[object Object],[object Object]

When did this start for me ? ,[object Object],[object Object],[object Object]

Peter continues … ,[object Object]

Counter Arguments ,[object Object],[object Object]

Its just semantics …academic stuff … ,[object Object],[object Object]

Views ,[object Object],[object Object],[object Object]

An interesting bit of history : ,[object Object],[object Object]

Some more random views ,[object Object],[object Object],[object Object],[object Object]

“ Aha” experience – Alan Cooper ,[object Object],[object Object],[object Object]

Practical examples that we’ve all faced ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who is responsible ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Are we talking “system design” ? ,[object Object]

How to deliver music to people? ,[object Object]

System and User Environment Design ,[object Object],[object Object]

System and User Environment design ,[object Object],[object Object]

Lets try to define UX … ,[object Object],[object Object],[object Object],[object Object],[object Object]

The famous “UX elements” model

Opposition to jesse’s model ,[object Object],[object Object],[object Object]

UX honeycomb ( Peter morville )

Details of honeycomb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Is the honeycomb too much ? Desirable Useful Usable Value

Adding structure/direction to honeycomb ,[object Object],[object Object]

A digression ( bit of customer experience) ,[object Object],[object Object],[object Object]

A digression ( bit of customer experience) ,[object Object],[object Object]

Hidden slide…too much text not usable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

UX wheel explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

UX wheel explained ,[object Object],[object Object]

Too many UX models ? ,[object Object],Presenting “Miss User Experience” Inspired by comments from Radhika . Usability consultant , Texity Systems http://www.abc.net.au/reslib/200505/r48586_128144.jpg miss universe

Value of UX : holistic approach by (experience dynamics ) http://www.experiencedynamics.com/science_of_usability/usability_posters/user_experience/

The value of UX : holistic approach

Why design ? Do the math …(my personal favorite model ) ,[object Object],Kurt Lewin ( social psychologist )

Lets take an example - taken from Peter Boersama ,[object Object],[object Object]

An example : Big IA, shallow IA, shoulder IA ,[object Object],Deep vs shallow IA

An example : Big IA, shallow IA, shoulder IA The horizontal line overlaps with others where UX practitioners come

Who owns User experience ? ,[object Object],[object Object],[object Object]

Who owns User experience ? ,[object Object],[object Object],[object Object],[object Object]

Interactive system designers own UX ,[object Object],[object Object]

What are interactive systems ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Shoulder IA (coming back to our example)

Business strategy vs Info. Architecture

Now lots of debates ..& some history ,[object Object],[object Object]

Experience design ,[object Object]

This one rocks ! ,[object Object],[object Object],Modified from www.baxleydesign.com/pdfs/dux03_baxleyUIModel.pdf

User Experience – wikipedia ,[object Object],[object Object]

User Experience – Don Norman ,[object Object],[object Object]

Customer Experience – HBS review ,[object Object],[object Object],[object Object]

Customer experience ,[object Object],[object Object],[object Object]

Touch points of Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer experience ( as we see it today) product Service touch-points Service touch-points Customer experience design Design of product as well as services

Along came the consultants …invented terms ! ,[object Object],[object Object],[object Object],[object Object]

Product user experience product Service touch-points Service touch-points Product user experience design Design of product not services

Relationships ( User vs Customer ) ,[object Object],[object Object]

Relationships ( Customer vs User ) ,[object Object],[object Object],[object Object],[object Object],[object Object]

a real world example … ,[object Object],[object Object],[object Object]

a real world example … ,[object Object],[object Object],[object Object],[object Object],[object Object]

A better term ,[object Object]

DUX ! The savior ,[object Object]

DUX ! The savior ,[object Object],[object Object]

Remember the scary diagram ? ,[object Object],[object Object]

A brilliant summarization - RohanDsouza ,[object Object],[object Object],[object Object]

A brilliant summarization ,[object Object],[object Object]

A brilliant summarization ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions ? Feedback ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Main inspirations ,[object Object],[object Object],[object Object],[object Object]

& the awards go to …. (Sources) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

& the awards go to …. (inspirations) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

& if you really liked it …a bit to me ,[object Object],[object Object],[object Object],[object Object]

Are You An User Experience Designer

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Are You An User Experience Designer