course material

1. Choose a corporate website from the list provided in the
TASKChoose a corporate website from the list provided in the International Marketing and
Cultural Customization Lesson or choose one on your own that provides consumers the
option of selecting a version of the company site for a specific country. Acting as a potential
consumer and a cross-cultural researcher, identify at least two distinct elements between
the two versions of the sites and discuss why they are significant to cross-cultural
marketing.