1. This week will focus on the case study about Uber
This week will focus on the case study about Uber and its competitive entry into the Chinese
market (p. 560 in the textbook). We once again visit the country of China, this time to look
at the transportation ride-sharing sector of the market. Reflecting on this week’s content
focusing on ethical leadership, strategy, and alliances, develop an responding to the
following questions.Why did Uber want to expand into China and what was so appealing
about the Chinese market?What advantages did Didi have to help it win its competitive
battle with Uber?What are the pros and cons of the merger between Didi and Uber China,
comparing and contrasting their different expansion strategies and tactics while taking into
consideration ethical leadership and alliances?Assume you have been hired by Didi to
evaluate Uber’s leadership team and the company culture they foster. Include in your
evaluation the strengths of the Uber management team as well as the weaknesses that Didi
could capitalize on in order to make Didi’s company more appealing to customers. Your
well-written paper should meet the following requirements:Be 5-6 pages in length, which
does not include the title page or required reference page, which is never a part of the
content minimum requirements.Use Saudi Electronic University academic writing
standards and APA (7th ed) style guidelines.Support your submission with course material
concepts, principles, and theories from the textbook and at least two scholarly, peer-
reviewed journal articles. Review the Critical Thinking Grading Rubric Critical Thinking
Grading Rubric – Alternative Formats to see how you will be graded for this assignment.