Presentation focused on processes used to analyze content for reuse and suggests criteria for rewrite. Includes the content audit and process, content context and an audit that provides a content snap-shot in time.
Reuse: create once, use in many times in multi-channel deliverables Less time, saves money, reduces maintenance More consistency, better usability, shorten development time, deliver value Know the content: analytical and critical Technology learns but does not think Prepare to solve a puzzle Think, judge, will Important for information model-predictable structure, publishing Understand the content and content structure before making any technology or design decisions Identify reuse and types of reuse Predictable workflow and process Streamline procedures Reuse architecture Reuse governance Maps for repeatability Share content with others and broaden the reuse
Reuse: create once, use in many times in multi-channel deliverables Less time, saves money, reduces maintenance More consistency, better usability, shorten development time, deliver value Know the content: analytical and critical Technology learns but does not think Prepare to solve a puzzle Think, judge, will Important for information model-predictable structure, publishing Understand the content and content structure before making any technology or design decisions Identify reuse and types of reuse Predictable workflow and process Streamline procedures Reuse architecture Reuse governance Maps for repeatability Share content with others and broaden the reuse
Boat manuals: simple example Out of date, new boating standards and changes required Company books in Quark, PageMaker and FrameMaker; cut and paste upkeep Also included many branded books with similar, sometimes matching content Lots of authors over years; company owned books but production writers did not own the content Changes to "books" not topics made the set inconsistent and there was an unsettled sense of what was in each book No methodology in past to track "where used" Temptation was to convert everything to FrameMaker and standardize publishing platform but this did not address the inconsistencies Context for use always the same Market changed and goal was to personalize and customize content for users