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Audience Building With Quora

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Ian Lurie
Ian Lurie

Quora is a powerful marketing and outreach tool, if you resist the urge to spam the crap out of it. At Pubcon 2016, I went over the stuff that's made it a useful platform for me, as a Quora amateur.

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@portentint Don’t fight ‘em. Join ‘em Quora for Audience Expansion Presented by: Ian Lurie @portentint
@portentint Me CEO, Portent (Seattle) Idealistic marketing cynic Responsible for 2 nerdspawn @portentint
@portentint No
@portentint No poot
@portentint http://portent.co/thequoras
@portentint WHY QUORA?
@portentint
@portentint really? 18 sessions?
@portentint If you wait for links from Quora
@portentint If you wait for links from Quora …
@portentint you Quora Audience expansion
@portentint Audience expansion
@portentint Audience expansion
@portentint WHAT’S THE GOAL?
@portentint GOAL: GET REQUESTS FOR ANSWERS Goal: Requests for answers
@portentint Goal: Followers
@portentint Goal: Followers
@portentint Buy followers and I will…
@portentint Goal: Views & Engagement
@portentint Pickup outside Quora
@portentint a guy can dream
@portentint Rankings
@portentint PICK THE RIGHT TOPIC
@portentint Something you know…
@portentint …or something you know well enough to research
@portentint .4 million topics
@portentint Use Google
@portentint Quora search suggest
@portentint quora.com/sitemap
@portentint quora.com/sitemap
@portentint Active topics
@portentint Active topics
@portentint Move “up”
@portentint Move “up”
@portentint Or “down”
@portentint Or “down”
@portentint Or “down”
@portentint CONTROL THE TOPIC
@portentint Comment
@portentint Stick with it SONOFA…
@portentint Stalk the leaders
@portentint Help organize
@portentint PICK QUESTIONS WHEN RIPE
@portentint Search
@portentint Current Events
@portentint Trending
@portentint Ratio of followers to answers
@portentint WHEN YOU ANSWER
@portentint Nerdgasm
@portentint Check your bio
@portentint Tweet it (now and then)
@portentint Check topics
@portentint SERP PIGGY-BACKING
@portentint A long-tail search
@portentint Quora pages
@portentint
@portentint
@portentint
@portentint
@portentint Use this to spam and I will
@portentint Merge questions
@portentint 301 redirect
@portentint Again: Use this to spam and I will
@portentint OTHER GOOD STUFF
@portentint Business (now and then)
@portentint Infobite “hosting” When 140 characters won’t do
@portentint Content ideation
@portentint Content ideation
@portentint THIS IS ALL LEGIT STUFF
@portentint NOT SPAM
@portentint PLEASE, I BEG OF YOU…
@portentint Small, Unmarked bills only Ian Lurie @portentint www.portent.com http://portent.co/thequoras

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