From links to votes

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Ian Lurie

In SEO, authority is moving from links to votes.

Empresariales Tecnología Entretenimiento y humor

From links to votes
The new authority metrics
@portentint

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copyright 2011 Portent, Inc. conversationmarketing.com

Part 1: Befuddlement

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copyright 2011 Portent, Inc. conversationmarketing.com

Yes. Yes I am.

seo

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copyright 2011 Portent, Inc. conversationmarketing.com

Uh. What’d I do?

seo

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

No good will
come of this.

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copyright 2011 Portent, Inc. conversationmarketing.com

Part 2: Despair

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copyright 2011 Portent, Inc. conversationmarketing.com

Part 3: Enlightenment

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

Not specialized in jeans

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copyright 2011 Portent, Inc. conversationmarketing.com

So what?!!!!!

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copyright 2011 Portent, Inc. conversationmarketing.com

Ohhhhh...

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copyright 2011 Portent, Inc. conversationmarketing.com

Twitter
matters less

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

But low posts/friends may
hurt you

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copyright 2011 Portent, Inc. conversationmarketing.com

I... have an
analogy!!!

seo

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copyright 2011 Portent, Inc. conversationmarketing.com

On-page = Supreme Court
Links = President
‘Quality’ = Congress

Part 4: Guidance

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copyright 2011 Portent, Inc. conversationmarketing.com

I... have an
acronym!!!

seo

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

Stalk me
portent.co/or6QJC

@portentint
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conversationmarketing.com
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

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