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From links to votes
                               The new authority metrics
                                     @portentint



                                                                        portent.com
copyright 2011 Portent, Inc.                               conversationmarketing.com
portent.co/or6QJC
Part 1: Befuddlement




                                                portent.com
copyright 2011 Portent, Inc.       conversationmarketing.com
Yes. Yes I am.




                               seo




                                                                   portent.com
copyright 2011 Portent, Inc.                          conversationmarketing.com
Uh. What’d I do?




                               seo




                                                                     portent.com
copyright 2011 Portent, Inc.                            conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
No good will
                               come of this.




                                                            portent.com
copyright 2011 Portent, Inc.                   conversationmarketing.com
Part 2: Despair




                                            portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Part 3: Enlightenment




                                                 portent.com
copyright 2011 Portent, Inc.        conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Not specialized in jeans




                                                                       portent.com
copyright 2011 Portent, Inc.                              conversationmarketing.com
So what?!!!!!




                                                            portent.com
copyright 2011 Portent, Inc.                   conversationmarketing.com
Ohhhhh...




                                            portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Ohhhhh...




                                            portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Twitter
            matters less




                                            portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
But low posts/friends may
                               hurt you

                                                                   portent.com
copyright 2011 Portent, Inc.                          conversationmarketing.com
I... have an
                                      analogy!!!




                               seo




                                                                 portent.com
copyright 2011 Portent, Inc.                        conversationmarketing.com
On-page = Supreme Court
   Links = President
  ‘Quality’ = Congress
Social media = The voters
Nofollow Doesmatter
???
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Part 4: Guidance




                                            portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
I... have an
                                     acronym!!!




                               seo




                                                                 portent.com
copyright 2011 Portent, Inc.                        conversationmarketing.com
C.R.A.P.
Curate
Reward
Answer
Prove it
portent.co/or6QJC
Stalk me
                               portent.co/or6QJC

                                @portentint
                                portent.com
conversationmarketing.com
                                                                portent.com
copyright 2011 Portent, Inc.                       conversationmarketing.com

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From links to votes

Notas del editor

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. I don’t like it when inexplicably good things happen. It messes with my entire worldview. So I started digging around.\n
  9. \n
  10. Why isn’t Diesel #1? Why is Lucky Brand even in there?\n\nExplain the data and what it should mean.\n
  11. Onpage doesn’t explain it.\n
  12. Sitewide doesn’t explain it.\n
  13. Even brand mentions don’t really make sense. In spite of Diesel having fewer. If you go by these Diesel should be near last, even if other metrics matter. So brand mentions probably aren’t the trump factor.\n
  14. \n
  15. \n
  16. \n
  17. \n
  18. I suspect that, if Guess could improve their comments/post, or their likes/post, they might move up, even though they aren’t as specialized/optimized.\n
  19. I suspect that, if Gap could improve comments/post and page authority, they’d move up.\n
  20. But it does matter.\n
  21. A low ratio of post/friends to followers may imply spamminess, or just that you’re a dork.\n
  22. \n
  23. \n
  24. \n
  25. but only in some contexts\n\n
  26. Other stuff that likely matters but I haven’t tested yet: Authority of average follower. Velocity. Chatter quality. Amplification. Google+.\n
  27. If you’re not working social media, there’s only one explanation.\n
  28. \n
  29. \n
  30. \n
  31. \n
  32. \n
  33. \n
  34. \n
  35. \n
  36. \n