SlideShare una empresa de Scribd logo
1 de 134
Descargar para leer sin conexión
HAND-WAVY 
ONE TRICK 
PONIES GET SHOT 
(3.0) CONNECTING TACTICS TO 
GOALS WITH STRATEGY 
CONTENT IDEATION 
STUFF 
The leading interactive internet marketing agency 
Ian Lurie 
@portentint 
www.portent.com
One Trick Ponies Get Shot, for SEOs
One Trick Ponies Get Shot, for SEOs
I GET 
FIRED IT SUCKS
IT SUCKS
WHY?!!!
FIRED BECAUSE… WE/THEY FAILED TO DELIVER VALUE 
100% 
50% 
0% 
Agency Client
PRODUCTS ARE EASIER
SO WE WENT 
FROM THIS
TO THIS
ONCE, THE OUTCOME WAS THE PRODUCT
NOW, THE TACTIC IS THE PRODUCT
SAFFRINATE FOOGLEBAR IS WHAT WE DO!!!!
SAFFRINATE FOOGLEBAR CONTENT META TAGS SITE SPEED 
CRAWLS KEYWORD OPTIMIZATION DESIGN SEARCH MARKETING 
LOCAL SEARCH CONTENT MARKETING LINK BUILDING INBOUND 
MARKETING SEO VIDEO SEO SOCIAL MEDIA PAID SOCIAL MEDIA 
BLOG POSTING GUEST POSTING BANNER ADS FRENDIDGES 
BENIFICENCE FIDDLE-DEE-DEE-DEE E-COMMERCE DEVELOPMENT 
MOBILE RICH MEDIA CRUNKINATAGE OMNICHANNEL IMAGE 
SEARCH VIDEO PRODUCT LISTING ADS PAY PER CLICK 
PROGRAMMATIC BUYING TFIDF LDA PENGUIN PANDA CLOAKING 
ANALYTICS MEDIA BUYING DEVELOPMENT E-COMMERCE 
DEVELOPMENT MOBILE RICH MEDIA SCHEMA.ORG
THAT CAUSES UNCERTAINTY
AND 
COMMODITIZATION
NO ONE CARES 
ABOUT THE 
VENDING 
MACHINE
“WE’VE NOW EDITED 32 TITLE TAGS” 
“TRAFFIC FROM ORGANIC SEARCH IS UP 10%” 
“WE GOT YOU MORE LINKS!!!!”
greetings of 
the day!!!
THE CLIENT BUYS AN OUTCOME
WE’RE SELLING TRICKS
WE’RE ALL ONE-TRICK PONIES
CHECK OUT THE 
SEO!!!! 
ulp.
STOP TALKING TRICKS
START TALKING 
OUTCOME
STRATEGY IS THE FRAMEWORK 
FOR THE CONVERSATION
STRATEGY MAKES 
GOALS INTO TOOLS
what is this 
strategy of which 
you speak?
FIRST, A FEW MYTHS MUST DIE
$40,000 please 
NO
“WE NEED A 2-YEAR STRATEGY” 
NO
THERE IS A STRATEGY 
NO
STRATEGY = GOAL 
NO
STRATEGY 
NO A PLAN OF ACTION OR POLICY 
DESIGNED TO ACHIEVE A MAJOR GOAL
One Trick Ponies Get Shot, for SEOs
STRATEGY ISN’T A THING
SEO IS A THING
STRATEGY IS AN 
APPROACH
STRATEGY 
TESTING EVERY TACTIC 
AGAINST A DESIRED OUTCOME
PRACTICING STRATEGY 
THERE ARE FOUR ELEMENTS
GOAL(S) 
PARAMETERS 
FEEDBACK LOOP 
REPS 
1 
2 
3 
4
GOAL 
1
A MEASURABLE OUTCOME THAT MEANS SUCCESS
A GOAL = A CONNECTION BETWEEN TACTIC AND STRATEGY
GROW REVENUE N%
DOUBLE SHARE OF VOICE
IMPROVE CONVERSION RATE N%
REVENUE ≥ THE COST TO KEEP BUSINESS ALIVE
OR HIGHER CUSTOMER VALUE 
NO, NO, I JUST 
WANT MORE LINKS
“WHY MORE LINKS?”
“WHY RANK HIGHER?”
“HOW MUCH MORE MONEY CAN WE SHOOT FOR?”
“ 
I WANT TO EXCEED YOUR EXPECTATIONS. I 
NEED TO KNOW WHAT SUCCESS MEANS. 
”
PARAMETERS 
2
CONSTRAINTS, OPPORTUNITIES AND METRICS
CONSTRAINT 
BUDGET
CONSTRAINT 
MONTHLY ROLLOUTS
CONSTRAINT 
COMPLEX PROCESSES
OPPORTUNITY 
IN-HOUSE CONTENT TEAM
OPPORTUNITY 
UPCOMING PR PUSH
OPPORTUNITY 
SITE REBUILD
METRICS 
VALUE PER CLICK
METRICS 
CONVERSION RATE
METRICS 
SHARE OF VOICE
THERE IS ALWAYS DATA 
YOU HAVE TO DIG FOR IT 
DIG OUT THE PARAMETERS
YOU HAVE TO 
OBSERVE
LOG FILES
CALL VOLUME BY DAY
TOTAL SALES/DAY
STUFF THAT WORKS
STUFF THAT WORKS 
STUFF THAT DOESN’T
SOCIAL MEDIA BEHAVIORS
Lurie Space Tourism 99% survival rate!!! 
WEEEEEEEEEE 
Great space tourism by the 
leading space tourism company 
on Earth, Lurie Space Tourism. 
Our space tours are the best kind 
of tourism you’ll find. 
We promote and provide tours of 
Mars and the moon. Our Mars trip 
is the best one-way option for 
Mars travelers. Our moon option 
is a fantastic round-trip moon 
experience for moon travelers. 
1.800.SPA.CERS 
Free space sickness 
kits! 
Fastest transit to 
Mars! Start your new 
life today! 
Space travel is cool! 
Another happy customer
ANALYTICS BUSTED FOR SIX MONTHS
I GET 
FIRED IT SUCKS
DIG DEEPER
ASSET: LOOK AT THAT FACE!
Lurie Space Tourism 99% survival rate!!! 
WEEEEEEEEEE 
Great space tourism by the 
leading space tourism company 
on Earth, Lurie Space Tourism. 
Our space tours are the best kind 
of tourism you’ll find. 
We promote and provide tours of 
Mars and the moon. Our Mars trip 
is the best one-way option for 
Mars travelers. Our moon option 
is a fantastic round-trip moon 
experience for moon travelers. 
1.800.SPA.CERS 
Free space sickness 
kits! 
Fastest transit to 
Mars! Start your new 
life today! 
Space travel is cool! 
Another happy customer 
OPPORTUNITY: LOOK AT THAT SITE!
METRICS 
TICKET PRICE: $15.00
METRICS 
TICKET PRICE: $15.00 
AVG ORDER: $60.00
METRICS 
TICKET PRICE: $15.00 
AVG ORDER: $60.00 
300 ORDERS/MONTH TOTAL
METRICS 
TICKET PRICE: $15.00 
AVG ORDER: $60.00 
300 ORDERS/MONTH TOTAL 
50 ORDERS BY PHONE
METRICS 
TICKET PRICE: $15.00 
AVG ORDER: $60.00 
300 ORDERS/MONTH TOTAL 
50 ORDERS BY PHONE 
250 ORDERS ONLINE
METRICS 
TICKET PRICE: $15.00 
AVG ORDER: $60.00 
300 ORDERS/MONTH TOTAL 
50 ORDERS BY PHONE 
250 ORDERS ONLINE 
WEBSITE = $15,000
METRICS 
AVERAGE CLICKS: 20,000/MONTH
METRICS 
AVERAGE CLICKS: 20,000/MONTH 
1% CONVERSION RATE
METRICS 
AVERAGE CLICKS: 20,000/MONTH 
1% CONVERSION RATE 
CLICK VALUE: $.75
WITH NO ANALYTICS BABY!!!!!!!!!!
CONSTRAINT: $2,500 MONTHLY BUDGET
One Trick Ponies Get Shot, for SEOs
FEEDBACK LOOP 
3
DEVELOP TACTICS & TEST AGAINST PARAMETERS
JUSTIFY AND EXPLAIN EACH TACTIC IN TERMS OF THE GOAL
GOAL 
25% ORGANIC SEARCH REVENUE GROWTH 
+$120K/YEAR
CONSTRAINTS 
CAN’T EDIT SITE 
MONTHLY CODE ROLLOUT
METRICS 
CLICK WORTH $.50
ASSETS & OPPORTUNITY 
450,000 SEARCHES/MONTH 
CAPTURING .5% RIGHT NOW 
$1,350 REVENUE
SITE RE-LAUNCH ON WORDPRESS 
COST: $40,000 
TIME: 2 MONTHS
SEO IMPACT 
WE’LL BE ABLE TO DO SEO
5% SHARE OF VOICE 
27,500 CLICKS 
$16,500/MONTH 
$198,000/YEAR
CONSTRAINT PROBLEM: 2 MONTHS TO LAUNCH 
$80K GROWTH
2:1 ROI ISN’T BAD
BUT…
15 SECOND HOME PAGE LOAD TIME
FIX: 8 HOURS’ IT TIME 
$4,000
“SAY YOU WANT A 3:1 ROI ON THIS”
.4% SHARE OF VOICE GROWTH 
$12,000 
10% OF GOAL
.5% CONVERSION RATE INCREASE 
$30,000 
25% OF GOAL
ALSO
/en-us/ 
/en-US/US-Distribution 
/en-US/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z
/en-us/ 
/en-US/US-Distribution 
/en-US/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z 
/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z
IT TIME TO FIX 
1 HOUR 
$500
+833 CLICKS/YEAR TO BREAK EVEN
THIS IS A 
MUSCLE, SO DO 
LOTS OF REPS 
4
SCHEDULE REGULAR STRATEGIC SESSIONS
INCLUDE WRITERS
INCLUDE DESIGNERS
INCLUDE RANDOM PEOPLE
INCLUDE THE @#$)(*! CAT
NO PROCEDURAL STUFF
ENSURE OUTCOME REMAINS THE FOCUS
PUT IDEAS THROUGH THE FEEDBACK LOOP
LEAVE WITH AT LEAST ONE IDEA
PRESENT YOUR IDEA TO THE CLIENT
WE WERE LOOKING AT THE NUMBERS, AND WE NOTICED 
THAT YOUR RESERVATIONS PAGE GETS 10X AVERAGE 
PAGEVIEWS. BUT CONVERSION RATE IS AWFUL. I THINK 
VISITORS WANT TO RESEARCH AVAILABILITY. I SUGGEST A 
TOOL TO DO IT OUTSIDE THE RESERVATIONS PROCESS. 
“ 
”
OH, YEAH. WE THINK IT SHOULD PREDICT AVAILABILITY IF 
YOU WAIT UNTIL N DAYS BEFORE YOUR TRIP TO MAKE A 
RESERVATION. 
“ 
”
“ 
WOW.” 
--CLIENT
GOALS BECAME TOOLS
CLIENTS BUY AN OUTCOME
STRATEGY 
TESTING EVERY TACTIC 
AGAINST A DESIRED OUTCOME
GOAL(S) 
PARAMETERS 
FEEDBACK LOOP 
COMMUNICATION 
1 
2 
3 
4
CHECK OUT THE 
SEO!!!! 
well, that's a 
relief
HAND-WAVY 
THANK YOU 
Ian Lurie 
@portentint 
www.portent.com 
portent.co/onetrickpony 
CONTENT IDEATION 
STUFF 
The leading interactive internet marketing agency
ON KINDLE 
bit.ly/onetrick

Más contenido relacionado

La actualidad más candente

Key Learnings From Creating 8000+ Facebook Ads Campaigns @ #MancSAS
Key Learnings From Creating 8000+ Facebook Ads Campaigns @ #MancSASKey Learnings From Creating 8000+ Facebook Ads Campaigns @ #MancSAS
Key Learnings From Creating 8000+ Facebook Ads Campaigns @ #MancSASNed Poulter
 
BrightonSEO 2014 - Localizing SEO Performance
BrightonSEO 2014 - Localizing SEO PerformanceBrightonSEO 2014 - Localizing SEO Performance
BrightonSEO 2014 - Localizing SEO PerformanceRob Bucci
 
The Great Content Marketing Reboot
The Great Content Marketing RebootThe Great Content Marketing Reboot
The Great Content Marketing RebootThe Content Advisory
 
SearchLove San Diego 2019 - Dana DiTomaso - Understanding Your Local Search P...
SearchLove San Diego 2019 - Dana DiTomaso - Understanding Your Local Search P...SearchLove San Diego 2019 - Dana DiTomaso - Understanding Your Local Search P...
SearchLove San Diego 2019 - Dana DiTomaso - Understanding Your Local Search P...Distilled
 
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11HubSpot
 
Ad Copy Tips For Adwords, Facebook, and LinkedIn Ads: BrightonSEO
Ad Copy Tips For Adwords, Facebook, and LinkedIn Ads: BrightonSEOAd Copy Tips For Adwords, Facebook, and LinkedIn Ads: BrightonSEO
Ad Copy Tips For Adwords, Facebook, and LinkedIn Ads: BrightonSEOAshley Segura
 
Google My Business Posting Strategies
Google My Business Posting StrategiesGoogle My Business Posting Strategies
Google My Business Posting StrategiesMiShop.local Ltd
 
Will Critchlow The Inbounder
Will Critchlow  The Inbounder Will Critchlow  The Inbounder
Will Critchlow The Inbounder We Are Marketing
 
Content Marketing - A New Origin Story
Content Marketing - A New Origin StoryContent Marketing - A New Origin Story
Content Marketing - A New Origin StoryThe Content Advisory
 
Wisdom Workers & The Digital Transformation
Wisdom Workers & The Digital TransformationWisdom Workers & The Digital Transformation
Wisdom Workers & The Digital TransformationThe Content Advisory
 
SPARK 2016: Our Predictive Future
SPARK 2016: Our Predictive FutureSPARK 2016: Our Predictive Future
SPARK 2016: Our Predictive FutureTrackMaven
 
Fernando Macià en The Inbounder: 'Análisis del proceso de decisión de compra ...
Fernando Macià en The Inbounder: 'Análisis del proceso de decisión de compra ...Fernando Macià en The Inbounder: 'Análisis del proceso de decisión de compra ...
Fernando Macià en The Inbounder: 'Análisis del proceso de decisión de compra ...We Are Marketing
 
Rand Fishkin en The Inbounder
Rand Fishkin en The InbounderRand Fishkin en The Inbounder
Rand Fishkin en The InbounderWe Are Marketing
 
How to E-A-T SEO
How to E-A-T SEOHow to E-A-T SEO
How to E-A-T SEOSean Si
 
Inbound Marketers Depend on their Wits not Wallets
Inbound Marketers Depend on their Wits not WalletsInbound Marketers Depend on their Wits not Wallets
Inbound Marketers Depend on their Wits not WalletsKieran Flanagan
 
Inbound marketing the_art_of_not_sucking
Inbound marketing the_art_of_not_suckingInbound marketing the_art_of_not_sucking
Inbound marketing the_art_of_not_suckingKieran Flanagan
 
MeasureCamp London - Using enhanced ecommerce for non-ecommerce websites
MeasureCamp London - Using enhanced ecommerce for non-ecommerce websitesMeasureCamp London - Using enhanced ecommerce for non-ecommerce websites
MeasureCamp London - Using enhanced ecommerce for non-ecommerce websitesYard
 
MOZCON 2017 WINNING WITH CHOICE & INFORMATION SYSTEMS FOR BOTH CRAWLERS & CON...
MOZCON 2017 WINNING WITH CHOICE & INFORMATION SYSTEMS FOR BOTH CRAWLERS & CON...MOZCON 2017 WINNING WITH CHOICE & INFORMATION SYSTEMS FOR BOTH CRAWLERS & CON...
MOZCON 2017 WINNING WITH CHOICE & INFORMATION SYSTEMS FOR BOTH CRAWLERS & CON...Dawn Anderson MSc DigM
 
Social Proof Tips to Boost Landing Page Conversions
Social Proof Tips to Boost Landing Page ConversionsSocial Proof Tips to Boost Landing Page Conversions
Social Proof Tips to Boost Landing Page ConversionsUnbounce
 
Pay. Per. Conversion. what to expect from a Pay Per Conversions Display campaign
Pay. Per. Conversion. what to expect from a Pay Per Conversions Display campaignPay. Per. Conversion. what to expect from a Pay Per Conversions Display campaign
Pay. Per. Conversion. what to expect from a Pay Per Conversions Display campaignrash799
 

La actualidad más candente (20)

Key Learnings From Creating 8000+ Facebook Ads Campaigns @ #MancSAS
Key Learnings From Creating 8000+ Facebook Ads Campaigns @ #MancSASKey Learnings From Creating 8000+ Facebook Ads Campaigns @ #MancSAS
Key Learnings From Creating 8000+ Facebook Ads Campaigns @ #MancSAS
 
BrightonSEO 2014 - Localizing SEO Performance
BrightonSEO 2014 - Localizing SEO PerformanceBrightonSEO 2014 - Localizing SEO Performance
BrightonSEO 2014 - Localizing SEO Performance
 
The Great Content Marketing Reboot
The Great Content Marketing RebootThe Great Content Marketing Reboot
The Great Content Marketing Reboot
 
SearchLove San Diego 2019 - Dana DiTomaso - Understanding Your Local Search P...
SearchLove San Diego 2019 - Dana DiTomaso - Understanding Your Local Search P...SearchLove San Diego 2019 - Dana DiTomaso - Understanding Your Local Search P...
SearchLove San Diego 2019 - Dana DiTomaso - Understanding Your Local Search P...
 
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
 
Ad Copy Tips For Adwords, Facebook, and LinkedIn Ads: BrightonSEO
Ad Copy Tips For Adwords, Facebook, and LinkedIn Ads: BrightonSEOAd Copy Tips For Adwords, Facebook, and LinkedIn Ads: BrightonSEO
Ad Copy Tips For Adwords, Facebook, and LinkedIn Ads: BrightonSEO
 
Google My Business Posting Strategies
Google My Business Posting StrategiesGoogle My Business Posting Strategies
Google My Business Posting Strategies
 
Will Critchlow The Inbounder
Will Critchlow  The Inbounder Will Critchlow  The Inbounder
Will Critchlow The Inbounder
 
Content Marketing - A New Origin Story
Content Marketing - A New Origin StoryContent Marketing - A New Origin Story
Content Marketing - A New Origin Story
 
Wisdom Workers & The Digital Transformation
Wisdom Workers & The Digital TransformationWisdom Workers & The Digital Transformation
Wisdom Workers & The Digital Transformation
 
SPARK 2016: Our Predictive Future
SPARK 2016: Our Predictive FutureSPARK 2016: Our Predictive Future
SPARK 2016: Our Predictive Future
 
Fernando Macià en The Inbounder: 'Análisis del proceso de decisión de compra ...
Fernando Macià en The Inbounder: 'Análisis del proceso de decisión de compra ...Fernando Macià en The Inbounder: 'Análisis del proceso de decisión de compra ...
Fernando Macià en The Inbounder: 'Análisis del proceso de decisión de compra ...
 
Rand Fishkin en The Inbounder
Rand Fishkin en The InbounderRand Fishkin en The Inbounder
Rand Fishkin en The Inbounder
 
How to E-A-T SEO
How to E-A-T SEOHow to E-A-T SEO
How to E-A-T SEO
 
Inbound Marketers Depend on their Wits not Wallets
Inbound Marketers Depend on their Wits not WalletsInbound Marketers Depend on their Wits not Wallets
Inbound Marketers Depend on their Wits not Wallets
 
Inbound marketing the_art_of_not_sucking
Inbound marketing the_art_of_not_suckingInbound marketing the_art_of_not_sucking
Inbound marketing the_art_of_not_sucking
 
MeasureCamp London - Using enhanced ecommerce for non-ecommerce websites
MeasureCamp London - Using enhanced ecommerce for non-ecommerce websitesMeasureCamp London - Using enhanced ecommerce for non-ecommerce websites
MeasureCamp London - Using enhanced ecommerce for non-ecommerce websites
 
MOZCON 2017 WINNING WITH CHOICE & INFORMATION SYSTEMS FOR BOTH CRAWLERS & CON...
MOZCON 2017 WINNING WITH CHOICE & INFORMATION SYSTEMS FOR BOTH CRAWLERS & CON...MOZCON 2017 WINNING WITH CHOICE & INFORMATION SYSTEMS FOR BOTH CRAWLERS & CON...
MOZCON 2017 WINNING WITH CHOICE & INFORMATION SYSTEMS FOR BOTH CRAWLERS & CON...
 
Social Proof Tips to Boost Landing Page Conversions
Social Proof Tips to Boost Landing Page ConversionsSocial Proof Tips to Boost Landing Page Conversions
Social Proof Tips to Boost Landing Page Conversions
 
Pay. Per. Conversion. what to expect from a Pay Per Conversions Display campaign
Pay. Per. Conversion. what to expect from a Pay Per Conversions Display campaignPay. Per. Conversion. what to expect from a Pay Per Conversions Display campaign
Pay. Per. Conversion. what to expect from a Pay Per Conversions Display campaign
 

Destacado

Healthy food
Healthy foodHealthy food
Healthy foodgaizfra
 
Looking after the environment
Looking after the environmentLooking after the environment
Looking after the environmentgaizfra
 
Octavio Ocampo 1
Octavio Ocampo 1Octavio Ocampo 1
Octavio Ocampo 1guest520198
 
5 Things Flashmeet Version
5 Things Flashmeet Version5 Things Flashmeet Version
5 Things Flashmeet VersionCon Morris
 
Saintpetersbourg
SaintpetersbourgSaintpetersbourg
SaintpetersbourgAlexandru S
 
Ivas Fondo Uag
Ivas Fondo UagIvas Fondo Uag
Ivas Fondo Uagpediatria
 
A Content Creation Strategy for a Busy Nonprofit - Ignite 10NTC
A Content Creation Strategy for a Busy Nonprofit - Ignite 10NTCA Content Creation Strategy for a Busy Nonprofit - Ignite 10NTC
A Content Creation Strategy for a Busy Nonprofit - Ignite 10NTCKivi Leroux Miller
 
Generic Protege Orientation
Generic Protege OrientationGeneric Protege Orientation
Generic Protege OrientationShamilla Essop
 
五則新聞整理
五則新聞整理五則新聞整理
五則新聞整理junia
 
Lasse Koskela What Does It Do Does It Work
Lasse Koskela What Does It Do Does It WorkLasse Koskela What Does It Do Does It Work
Lasse Koskela What Does It Do Does It Workdeimos
 

Destacado (20)

Athens29112011
Athens29112011Athens29112011
Athens29112011
 
Healthy food
Healthy foodHealthy food
Healthy food
 
I D A
I D AI D A
I D A
 
Looking after the environment
Looking after the environmentLooking after the environment
Looking after the environment
 
урок 64
урок 64урок 64
урок 64
 
Octavio Ocampo 1
Octavio Ocampo 1Octavio Ocampo 1
Octavio Ocampo 1
 
5 Things Flashmeet Version
5 Things Flashmeet Version5 Things Flashmeet Version
5 Things Flashmeet Version
 
Elcano
ElcanoElcano
Elcano
 
Saintpetersbourg
SaintpetersbourgSaintpetersbourg
Saintpetersbourg
 
Testcerdito
TestcerditoTestcerdito
Testcerdito
 
Ivas Fondo Uag
Ivas Fondo UagIvas Fondo Uag
Ivas Fondo Uag
 
Concediu
ConcediuConcediu
Concediu
 
Sesion 1
Sesion 1Sesion 1
Sesion 1
 
Seminariotecnologia2010
Seminariotecnologia2010Seminariotecnologia2010
Seminariotecnologia2010
 
Last day
Last dayLast day
Last day
 
Mmpa 2010 final
Mmpa 2010 finalMmpa 2010 final
Mmpa 2010 final
 
A Content Creation Strategy for a Busy Nonprofit - Ignite 10NTC
A Content Creation Strategy for a Busy Nonprofit - Ignite 10NTCA Content Creation Strategy for a Busy Nonprofit - Ignite 10NTC
A Content Creation Strategy for a Busy Nonprofit - Ignite 10NTC
 
Generic Protege Orientation
Generic Protege OrientationGeneric Protege Orientation
Generic Protege Orientation
 
五則新聞整理
五則新聞整理五則新聞整理
五則新聞整理
 
Lasse Koskela What Does It Do Does It Work
Lasse Koskela What Does It Do Does It WorkLasse Koskela What Does It Do Does It Work
Lasse Koskela What Does It Do Does It Work
 

Similar a One Trick Ponies Get Shot, for SEOs

Digital marketing secrets most organizations know nothing about
Digital marketing secrets most organizations know nothing aboutDigital marketing secrets most organizations know nothing about
Digital marketing secrets most organizations know nothing aboutSean Si
 
Creating a Content Feedback Loop from Search & Social
Creating a Content Feedback Loop from Search & SocialCreating a Content Feedback Loop from Search & Social
Creating a Content Feedback Loop from Search & SocialJP Sherman
 
Intro to Data Analytics
Intro to Data AnalyticsIntro to Data Analytics
Intro to Data AnalyticsLexi Sydow
 
Attribution-fu: Using Correlation Data to Track Marketing Attribution
Attribution-fu: Using Correlation Data to Track Marketing AttributionAttribution-fu: Using Correlation Data to Track Marketing Attribution
Attribution-fu: Using Correlation Data to Track Marketing AttributionIan Lurie
 
ProductCamp Seattle 2014 Presentation: Anil Batra
ProductCamp Seattle 2014 Presentation: Anil BatraProductCamp Seattle 2014 Presentation: Anil Batra
ProductCamp Seattle 2014 Presentation: Anil Batrapmcnw
 
Conversion Hotel 2018 Keynote: Lea Pica
Conversion Hotel 2018 Keynote: Lea PicaConversion Hotel 2018 Keynote: Lea Pica
Conversion Hotel 2018 Keynote: Lea PicaWebanalisten .nl
 
Transparency in the charitable sector final
Transparency in the charitable sector finalTransparency in the charitable sector final
Transparency in the charitable sector finalstevenayer
 
Increasing Bucks & Butts - WFA
Increasing Bucks & Butts - WFAIncreasing Bucks & Butts - WFA
Increasing Bucks & Butts - WFASaffire
 
How to maximise your online presence in 2020
How to maximise your online presence in 2020How to maximise your online presence in 2020
How to maximise your online presence in 2020RickSure
 
How to Measure Brand Health with Content Marketing Audience Growth Metrics
How to Measure Brand Health with Content Marketing Audience Growth MetricsHow to Measure Brand Health with Content Marketing Audience Growth Metrics
How to Measure Brand Health with Content Marketing Audience Growth MetricsLiz Bedor
 
Cashrewards delivers 1% of all Australian retail
Cashrewards delivers 1% of all Australian retailCashrewards delivers 1% of all Australian retail
Cashrewards delivers 1% of all Australian retailCashrewardsAU
 
The Fabulous Collision of Search and Social
The Fabulous Collision of Search and SocialThe Fabulous Collision of Search and Social
The Fabulous Collision of Search and SocialRohn Jay Miller
 
Website Audience Retargeting on Facebook
Website Audience Retargeting on FacebookWebsite Audience Retargeting on Facebook
Website Audience Retargeting on FacebookKate Buck Jr
 
Your Online Marketing Business Plan
Your Online Marketing Business PlanYour Online Marketing Business Plan
Your Online Marketing Business PlanLori Ballen
 
Startup Metrics + Case studies 11-16-2015
Startup Metrics + Case studies 11-16-2015Startup Metrics + Case studies 11-16-2015
Startup Metrics + Case studies 11-16-2015Pol Valls Soler
 
Top-100 U.S. Legal Firms' Websites Research
Top-100 U.S. Legal Firms' Websites ResearchTop-100 U.S. Legal Firms' Websites Research
Top-100 U.S. Legal Firms' Websites ResearchVintage Web Production
 
Real Time Online Marketing-CAFS
Real Time Online Marketing-CAFSReal Time Online Marketing-CAFS
Real Time Online Marketing-CAFSSaffire Events
 
Real time online marketing-cafs
Real time online marketing-cafsReal time online marketing-cafs
Real time online marketing-cafsSaffire
 
Zappos - NAA - 02-17-10
Zappos  - NAA - 02-17-10Zappos  - NAA - 02-17-10
Zappos - NAA - 02-17-10zappos
 

Similar a One Trick Ponies Get Shot, for SEOs (20)

Digital marketing secrets most organizations know nothing about
Digital marketing secrets most organizations know nothing aboutDigital marketing secrets most organizations know nothing about
Digital marketing secrets most organizations know nothing about
 
Creating a Content Feedback Loop from Search & Social
Creating a Content Feedback Loop from Search & SocialCreating a Content Feedback Loop from Search & Social
Creating a Content Feedback Loop from Search & Social
 
Intro to Data Analytics
Intro to Data AnalyticsIntro to Data Analytics
Intro to Data Analytics
 
Attribution-fu: Using Correlation Data to Track Marketing Attribution
Attribution-fu: Using Correlation Data to Track Marketing AttributionAttribution-fu: Using Correlation Data to Track Marketing Attribution
Attribution-fu: Using Correlation Data to Track Marketing Attribution
 
ProductCamp Seattle 2014 Presentation: Anil Batra
ProductCamp Seattle 2014 Presentation: Anil BatraProductCamp Seattle 2014 Presentation: Anil Batra
ProductCamp Seattle 2014 Presentation: Anil Batra
 
Conversion Hotel 2018 Keynote: Lea Pica
Conversion Hotel 2018 Keynote: Lea PicaConversion Hotel 2018 Keynote: Lea Pica
Conversion Hotel 2018 Keynote: Lea Pica
 
Transparency in the charitable sector final
Transparency in the charitable sector finalTransparency in the charitable sector final
Transparency in the charitable sector final
 
Increasing Bucks & Butts - WFA
Increasing Bucks & Butts - WFAIncreasing Bucks & Butts - WFA
Increasing Bucks & Butts - WFA
 
How to maximise your online presence in 2020
How to maximise your online presence in 2020How to maximise your online presence in 2020
How to maximise your online presence in 2020
 
How to Measure Brand Health with Content Marketing Audience Growth Metrics
How to Measure Brand Health with Content Marketing Audience Growth MetricsHow to Measure Brand Health with Content Marketing Audience Growth Metrics
How to Measure Brand Health with Content Marketing Audience Growth Metrics
 
Cashrewards delivers 1% of all Australian retail
Cashrewards delivers 1% of all Australian retailCashrewards delivers 1% of all Australian retail
Cashrewards delivers 1% of all Australian retail
 
The Fabulous Collision of Search and Social
The Fabulous Collision of Search and SocialThe Fabulous Collision of Search and Social
The Fabulous Collision of Search and Social
 
Website Audience Retargeting on Facebook
Website Audience Retargeting on FacebookWebsite Audience Retargeting on Facebook
Website Audience Retargeting on Facebook
 
Your Online Marketing Business Plan
Your Online Marketing Business PlanYour Online Marketing Business Plan
Your Online Marketing Business Plan
 
Startup Metrics + Case studies 11-16-2015
Startup Metrics + Case studies 11-16-2015Startup Metrics + Case studies 11-16-2015
Startup Metrics + Case studies 11-16-2015
 
Top-100 U.S. Legal Firms' Websites Research
Top-100 U.S. Legal Firms' Websites ResearchTop-100 U.S. Legal Firms' Websites Research
Top-100 U.S. Legal Firms' Websites Research
 
Real Time Online Marketing-CAFS
Real Time Online Marketing-CAFSReal Time Online Marketing-CAFS
Real Time Online Marketing-CAFS
 
Real time online marketing-cafs
Real time online marketing-cafsReal time online marketing-cafs
Real time online marketing-cafs
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
Zappos - NAA - 02-17-10
Zappos  - NAA - 02-17-10Zappos  - NAA - 02-17-10
Zappos - NAA - 02-17-10
 

Más de Ian Lurie

Data Visualization For Marketers
Data Visualization For MarketersData Visualization For Marketers
Data Visualization For MarketersIan Lurie
 
Starting, Running, And Selling An Agency: Life Among The Monsters
Starting, Running, And Selling An Agency: Life Among The MonstersStarting, Running, And Selling An Agency: Life Among The Monsters
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
 
Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
 
Big Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real WorldBig Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real WorldIan Lurie
 
Teaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be RidiculousTeaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be RidiculousIan Lurie
 
E-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEOE-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEOIan Lurie
 
SEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper TestSEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper TestIan Lurie
 
Your Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without TechnologyYour Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without TechnologyIan Lurie
 
The Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to MarketingThe Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to MarketingIan Lurie
 
Advanced SEO: No More Bullshit
Advanced SEO: No More BullshitAdvanced SEO: No More Bullshit
Advanced SEO: No More BullshitIan Lurie
 
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneBullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneIan Lurie
 
Advanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and LanguageAdvanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and LanguageIan Lurie
 
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyA Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyIan Lurie
 
5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 Edition5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 EditionIan Lurie
 
Advanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and MarkdownAdvanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and MarkdownIan Lurie
 
Tip Per Minute: A Hyper-Active SEO Brain Dump
Tip Per Minute: A Hyper-Active SEO Brain DumpTip Per Minute: A Hyper-Active SEO Brain Dump
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
 
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go NextIntelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go NextIan Lurie
 
Burying Hate Sites in the SERPs
Burying Hate Sites in the SERPsBurying Hate Sites in the SERPs
Burying Hate Sites in the SERPsIan Lurie
 
Marketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for DigitalMarketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for DigitalIan Lurie
 
Lean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2BLean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2BIan Lurie
 

Más de Ian Lurie (20)

Data Visualization For Marketers
Data Visualization For MarketersData Visualization For Marketers
Data Visualization For Marketers
 
Starting, Running, And Selling An Agency: Life Among The Monsters
Starting, Running, And Selling An Agency: Life Among The MonstersStarting, Running, And Selling An Agency: Life Among The Monsters
Starting, Running, And Selling An Agency: Life Among The Monsters
 
Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.
 
Big Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real WorldBig Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real World
 
Teaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be RidiculousTeaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be Ridiculous
 
E-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEOE-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEO
 
SEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper TestSEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper Test
 
Your Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without TechnologyYour Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without Technology
 
The Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to MarketingThe Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to Marketing
 
Advanced SEO: No More Bullshit
Advanced SEO: No More BullshitAdvanced SEO: No More Bullshit
Advanced SEO: No More Bullshit
 
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneBullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
 
Advanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and LanguageAdvanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and Language
 
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyA Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
 
5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 Edition5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 Edition
 
Advanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and MarkdownAdvanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and Markdown
 
Tip Per Minute: A Hyper-Active SEO Brain Dump
Tip Per Minute: A Hyper-Active SEO Brain DumpTip Per Minute: A Hyper-Active SEO Brain Dump
Tip Per Minute: A Hyper-Active SEO Brain Dump
 
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go NextIntelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go Next
 
Burying Hate Sites in the SERPs
Burying Hate Sites in the SERPsBurying Hate Sites in the SERPs
Burying Hate Sites in the SERPs
 
Marketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for DigitalMarketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for Digital
 
Lean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2BLean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2B
 

Último

Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 

Último (20)

Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 

One Trick Ponies Get Shot, for SEOs

  • 1. HAND-WAVY ONE TRICK PONIES GET SHOT (3.0) CONNECTING TACTICS TO GOALS WITH STRATEGY CONTENT IDEATION STUFF The leading interactive internet marketing agency Ian Lurie @portentint www.portent.com
  • 4. I GET FIRED IT SUCKS
  • 7. FIRED BECAUSE… WE/THEY FAILED TO DELIVER VALUE 100% 50% 0% Agency Client
  • 9. SO WE WENT FROM THIS
  • 11. ONCE, THE OUTCOME WAS THE PRODUCT
  • 12. NOW, THE TACTIC IS THE PRODUCT
  • 13. SAFFRINATE FOOGLEBAR IS WHAT WE DO!!!!
  • 14. SAFFRINATE FOOGLEBAR CONTENT META TAGS SITE SPEED CRAWLS KEYWORD OPTIMIZATION DESIGN SEARCH MARKETING LOCAL SEARCH CONTENT MARKETING LINK BUILDING INBOUND MARKETING SEO VIDEO SEO SOCIAL MEDIA PAID SOCIAL MEDIA BLOG POSTING GUEST POSTING BANNER ADS FRENDIDGES BENIFICENCE FIDDLE-DEE-DEE-DEE E-COMMERCE DEVELOPMENT MOBILE RICH MEDIA CRUNKINATAGE OMNICHANNEL IMAGE SEARCH VIDEO PRODUCT LISTING ADS PAY PER CLICK PROGRAMMATIC BUYING TFIDF LDA PENGUIN PANDA CLOAKING ANALYTICS MEDIA BUYING DEVELOPMENT E-COMMERCE DEVELOPMENT MOBILE RICH MEDIA SCHEMA.ORG
  • 17. NO ONE CARES ABOUT THE VENDING MACHINE
  • 18. “WE’VE NOW EDITED 32 TITLE TAGS” “TRAFFIC FROM ORGANIC SEARCH IS UP 10%” “WE GOT YOU MORE LINKS!!!!”
  • 20. THE CLIENT BUYS AN OUTCOME
  • 23. CHECK OUT THE SEO!!!! ulp.
  • 26. STRATEGY IS THE FRAMEWORK FOR THE CONVERSATION
  • 27. STRATEGY MAKES GOALS INTO TOOLS
  • 28. what is this strategy of which you speak?
  • 29. FIRST, A FEW MYTHS MUST DIE
  • 31. “WE NEED A 2-YEAR STRATEGY” NO
  • 32. THERE IS A STRATEGY NO
  • 34. STRATEGY NO A PLAN OF ACTION OR POLICY DESIGNED TO ACHIEVE A MAJOR GOAL
  • 37. SEO IS A THING
  • 38. STRATEGY IS AN APPROACH
  • 39. STRATEGY TESTING EVERY TACTIC AGAINST A DESIRED OUTCOME
  • 40. PRACTICING STRATEGY THERE ARE FOUR ELEMENTS
  • 41. GOAL(S) PARAMETERS FEEDBACK LOOP REPS 1 2 3 4
  • 43. A MEASURABLE OUTCOME THAT MEANS SUCCESS
  • 44. A GOAL = A CONNECTION BETWEEN TACTIC AND STRATEGY
  • 48. REVENUE ≥ THE COST TO KEEP BUSINESS ALIVE
  • 49. OR HIGHER CUSTOMER VALUE NO, NO, I JUST WANT MORE LINKS
  • 52. “HOW MUCH MORE MONEY CAN WE SHOOT FOR?”
  • 53. “ I WANT TO EXCEED YOUR EXPECTATIONS. I NEED TO KNOW WHAT SUCCESS MEANS. ”
  • 65. THERE IS ALWAYS DATA YOU HAVE TO DIG FOR IT DIG OUT THE PARAMETERS
  • 66. YOU HAVE TO OBSERVE
  • 71. STUFF THAT WORKS STUFF THAT DOESN’T
  • 73. Lurie Space Tourism 99% survival rate!!! WEEEEEEEEEE Great space tourism by the leading space tourism company on Earth, Lurie Space Tourism. Our space tours are the best kind of tourism you’ll find. We promote and provide tours of Mars and the moon. Our Mars trip is the best one-way option for Mars travelers. Our moon option is a fantastic round-trip moon experience for moon travelers. 1.800.SPA.CERS Free space sickness kits! Fastest transit to Mars! Start your new life today! Space travel is cool! Another happy customer
  • 74. ANALYTICS BUSTED FOR SIX MONTHS
  • 75. I GET FIRED IT SUCKS
  • 77. ASSET: LOOK AT THAT FACE!
  • 78. Lurie Space Tourism 99% survival rate!!! WEEEEEEEEEE Great space tourism by the leading space tourism company on Earth, Lurie Space Tourism. Our space tours are the best kind of tourism you’ll find. We promote and provide tours of Mars and the moon. Our Mars trip is the best one-way option for Mars travelers. Our moon option is a fantastic round-trip moon experience for moon travelers. 1.800.SPA.CERS Free space sickness kits! Fastest transit to Mars! Start your new life today! Space travel is cool! Another happy customer OPPORTUNITY: LOOK AT THAT SITE!
  • 80. METRICS TICKET PRICE: $15.00 AVG ORDER: $60.00
  • 81. METRICS TICKET PRICE: $15.00 AVG ORDER: $60.00 300 ORDERS/MONTH TOTAL
  • 82. METRICS TICKET PRICE: $15.00 AVG ORDER: $60.00 300 ORDERS/MONTH TOTAL 50 ORDERS BY PHONE
  • 83. METRICS TICKET PRICE: $15.00 AVG ORDER: $60.00 300 ORDERS/MONTH TOTAL 50 ORDERS BY PHONE 250 ORDERS ONLINE
  • 84. METRICS TICKET PRICE: $15.00 AVG ORDER: $60.00 300 ORDERS/MONTH TOTAL 50 ORDERS BY PHONE 250 ORDERS ONLINE WEBSITE = $15,000
  • 85. METRICS AVERAGE CLICKS: 20,000/MONTH
  • 86. METRICS AVERAGE CLICKS: 20,000/MONTH 1% CONVERSION RATE
  • 87. METRICS AVERAGE CLICKS: 20,000/MONTH 1% CONVERSION RATE CLICK VALUE: $.75
  • 88. WITH NO ANALYTICS BABY!!!!!!!!!!
  • 92. DEVELOP TACTICS & TEST AGAINST PARAMETERS
  • 93. JUSTIFY AND EXPLAIN EACH TACTIC IN TERMS OF THE GOAL
  • 94. GOAL 25% ORGANIC SEARCH REVENUE GROWTH +$120K/YEAR
  • 95. CONSTRAINTS CAN’T EDIT SITE MONTHLY CODE ROLLOUT
  • 97. ASSETS & OPPORTUNITY 450,000 SEARCHES/MONTH CAPTURING .5% RIGHT NOW $1,350 REVENUE
  • 98. SITE RE-LAUNCH ON WORDPRESS COST: $40,000 TIME: 2 MONTHS
  • 99. SEO IMPACT WE’LL BE ABLE TO DO SEO
  • 100. 5% SHARE OF VOICE 27,500 CLICKS $16,500/MONTH $198,000/YEAR
  • 101. CONSTRAINT PROBLEM: 2 MONTHS TO LAUNCH $80K GROWTH
  • 103. BUT…
  • 104. 15 SECOND HOME PAGE LOAD TIME
  • 105. FIX: 8 HOURS’ IT TIME $4,000
  • 106. “SAY YOU WANT A 3:1 ROI ON THIS”
  • 107. .4% SHARE OF VOICE GROWTH $12,000 10% OF GOAL
  • 108. .5% CONVERSION RATE INCREASE $30,000 25% OF GOAL
  • 109. ALSO
  • 110. /en-us/ /en-US/US-Distribution /en-US/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z
  • 111. /en-us/ /en-US/US-Distribution /en-US/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z
  • 112. IT TIME TO FIX 1 HOUR $500
  • 113. +833 CLICKS/YEAR TO BREAK EVEN
  • 114. THIS IS A MUSCLE, SO DO LOTS OF REPS 4
  • 122. PUT IDEAS THROUGH THE FEEDBACK LOOP
  • 123. LEAVE WITH AT LEAST ONE IDEA
  • 124. PRESENT YOUR IDEA TO THE CLIENT
  • 125. WE WERE LOOKING AT THE NUMBERS, AND WE NOTICED THAT YOUR RESERVATIONS PAGE GETS 10X AVERAGE PAGEVIEWS. BUT CONVERSION RATE IS AWFUL. I THINK VISITORS WANT TO RESEARCH AVAILABILITY. I SUGGEST A TOOL TO DO IT OUTSIDE THE RESERVATIONS PROCESS. “ ”
  • 126. OH, YEAH. WE THINK IT SHOULD PREDICT AVAILABILITY IF YOU WAIT UNTIL N DAYS BEFORE YOUR TRIP TO MAKE A RESERVATION. “ ”
  • 129. CLIENTS BUY AN OUTCOME
  • 130. STRATEGY TESTING EVERY TACTIC AGAINST A DESIRED OUTCOME
  • 131. GOAL(S) PARAMETERS FEEDBACK LOOP COMMUNICATION 1 2 3 4
  • 132. CHECK OUT THE SEO!!!! well, that's a relief
  • 133. HAND-WAVY THANK YOU Ian Lurie @portentint www.portent.com portent.co/onetrickpony CONTENT IDEATION STUFF The leading interactive internet marketing agency