The road to hell is paved with cut and paste

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Ian Lurie

My Pubcon 2012 presentation on data apis and aggregation.

Tecnología

THE ROAD TO HELL IS PAVED
WITH CUT AND PASTE
Presented by: Ian Lurie
CEO, Portent
@portentint

These are the links

portent.co/api-pubcon

Yes, this is correct
(leave off the ‘m’)

i think our Facebook numbers
may affect our revenue

this is great! But I need to
see revenue represented by
comparable amounts of tequila,
because I just got back from my
vacation.

also, can you include
hits? I'm used to looking at
hits, not visits. And the boss
likes revenue reported by
lunar month...

Some cool title
$35,000.00 250000
$30,000.00
200000
$25,000.00
$20,000.00 150000

$15,000.00 100000
$10,000.00
50000
$5,000.00
$- 0

250000

200000

150000

Visitors
100000 Air miles earned
Transactions
50000 Tequila dollars
Poodle count
0
1 2 3 4 5 6 7 8 9 10 11 Poodle count
12 13
14 15 Transactions
16
17
18
19 Visitors
20
21
22

Drink more
tequila!!!!

250000

200000

150000

Visitors
100000 Air miles earned
Transactions
50000 Tequila dollars
Poodle count
0
1 2 3 4 5 6 7 8 9 10 11 Poodle count
12 13
14 15 Transactions
16
17
18
19 Visitors
20
21
22

GOOGLE SITE
FACEBOOK TWITTER CATALOG SALES
ANALYTICS PERFORMANCE

OFFLINE AD SPEND YOUR DATABASE ADWORDS

GOOGLE
EXCEL
SPREADSHEETS

Coremetrics Google Analytics
Google Adwords Facebook
Open Graph Twitter Polling Data
Salesforce CRM Chatterbox
Sentiment Measurement
Infochimps Wunderground
Kayak Facebook Insights
Amazon eBay Site Catalyst

Page load time vs. revenue
$35,000.00 8.0000

$30,000.00 7.0000

6.0000
$25,000.00
5.0000
$20,000.00
4.0000
$15,000.00
3.0000
$10,000.00
2.0000

$5,000.00 1.0000

$- 0.0000
1/1/12 1/15/12 1/29/12
revenue avgpageloadtime

STALK ME:
@PORTENTINT
PORTENT.COM
IAN@PORTENT.COM

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The road to hell is paved with cut and paste

1. THE ROAD TO HELL IS PAVED WITH CUT AND PASTE Presented by: Ian Lurie CEO, Portent @portentint

2. These are the links portent.co/api-pubcon Yes, this is correct (leave off the ‘m’)

3. don't hate me because I'm beautiful

4. Guinea pigs = Cool

5. i think our Facebook numbers may affect our revenue

6. this is great! But I need to see revenue represented by comparable amounts of tequila, because I just got back from my vacation.

7. also, can you include hits? I'm used to looking at hits, not visits. And the boss likes revenue reported by lunar month...

8. CUTTING AND PASTING

9. the... horror…

10. Some cool title $35,000.00 250000 $30,000.00 200000 $25,000.00 $20,000.00 150000 $15,000.00 100000 $10,000.00 50000 $5,000.00 $- 0

11. 250000 200000 150000 Visitors 100000 Air miles earned Transactions 50000 Tequila dollars Poodle count 0 1 2 3 4 5 6 7 8 9 10 11 Poodle count 12 13 14 15 Transactions 16 17 18 19 Visitors 20 21 22

12. Drink more tequila!!!! 250000 200000 150000 Visitors 100000 Air miles earned Transactions 50000 Tequila dollars Poodle count 0 1 2 3 4 5 6 7 8 9 10 11 Poodle count 12 13 14 15 Transactions 16 17 18 19 Visitors 20 21 22

13. Why?

14. THEY’RE THE CUSTOMER

15. THE QUESTION QUESTION

16. WE NEED A BETTER WAY

17. CUTTING AND PASTING

18. AGGREGATE ANALYTICS

19. ON A COMMON PLATFORM

20. MAXIMIZE ANALYSIS

21. GOOGLE SITE FACEBOOK TWITTER CATALOG SALES ANALYTICS PERFORMANCE OFFLINE AD SPEND YOUR DATABASE ADWORDS GOOGLE EXCEL SPREADSHEETS

22. ian what the heck!??!!!!!!!!

23. FIND FETCH STORE REPEAT SHARE

24. 1: FIND THE APIs

25.

26. Coremetrics Google Analytics Google Adwords Facebook Open Graph Twitter Polling Data Salesforce CRM Chatterbox Sentiment Measurement Infochimps Wunderground Kayak Facebook Insights Amazon eBay Site Catalyst

27. 2: FETCH YOUR DATA

28. I USE PYTHON

29. AND MYSQL

30. START WITH GOOGLE’S SAMPLE CODE

31. FROM GOOGLE’S CODE

32. CALLS THE API

33. CALLS THE API

34. WHAT YOU GET BACK

35. Drink more tequila!!!!

36. IT’S A CSV (SORT OF)

37. ROW[0] (the date)

38. ROW[1] (the visitors)

39. ROW[2] (page load)

40. ROW[2] (page load)

41. ROW[1] (visitors)

42. ROW[0] (date)

43. 3: STORE YOUR DATA

44.

45. 4: REPEAT FOR…

46.

47.

48. MEH

49. THE QUESTION QUESTION

50. 5: SHARE YOUR DATA

51. 5: SHARE YOUR DATA AND YOUR INSIGHTS

52. EXCEL

53.

54. THE QUESTION QUESTION

55. EXCEL IQY

56.

57.

58.

59.

60.

61.

62. HELL YES

63. Page load time vs. revenue $35,000.00 8.0000 $30,000.00 7.0000 6.0000 $25,000.00 5.0000 $20,000.00 4.0000 $15,000.00 3.0000 $10,000.00 2.0000 $5,000.00 1.0000 $- 0.0000 1/1/12 1/15/12 1/29/12 revenue avgpageloadtime

64. TEST THIS!!!!

65. 5.5 DISTILL IT DOWN

66. CRUNCH THE NUMBERS (ONCE)

67. CREATE YOUR REPORT (ONCE)

68.

69.

70. AND THEY CAN PLAY, TOO

71.

72.

73. THE QUESTION QUESTION

74. FIND

75. FETCH