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www.c3s.cc
C3S: The Concept.
@ CC Global Summit :: Buenos Aires
2013-08-24 :: Wolfgang Senges
www.c3s.cc
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hhh	
  
	
  
The	
  Pitch	
  
	
  
What	
  is	
  C3S	
  about?	
  
www.c3s.cc
The Pitch
Improved livelihood
for the mass of artists
www.c3s.cc
The Pitch
Openness
for all kinds of licences
www.c3s.cc
The Pitch
Licensing
less constrained
by boundaries
www.c3s.cc
The Pitch
new markets
new licensing models
digital integration
www.c3s.cc
hhh	
  
The	
  Objec5ves	
  
	
  
It‘s	
  more	
  than	
  just	
  CC.	
  
www.c3s.cc
The Objectives
participation
flexibility
fairness
social approach
transparency
openness
!	
   !	
  
www.c3s.cc
hhh	
  
Par5cipa5on	
  
	
  
How	
  can	
  par5cipa5on	
  of	
  
ar5sts	
  be	
  improved?	
  
www.c3s.cc
Participation
	
  
European legal form
	
  
European Cooperative
(Société Coopératif Européenne)
	
  
	
  
Cooperative
www.c3s.cc
Participation
Cooperative
User Members
	
  
Supporting Members
www.c3s.cc
Participation
only creators
are User Members
not dependent
from Supporting Members
www.c3s.cc
Participation
User Members: voting
Supporting Members: advising
www.c3s.cc
Participation
Regional groups & conventions
✔ transparency
✔ networking
✔ specific interests
www.c3s.cc
hhh	
  
Flexibility	
  
	
  
Freedom	
  in	
  Licensing.	
  
www.c3s.cc
Flexibility
Integrating Creative Commons
not sufficient
www.c3s.cc
Flexibility
CC @ CS
exclusive
✔ / not beyond
restrictive
use types
✖
✖

✖
C3S
✔ selected
✔ / beyond
all modules
[ use types ]
✔
✔
✔
Feature
artist repertoire
CC & ARR
CC details
ARR details
voluntary payment
micro payment
donations
www.c3s.cc
Flexibility
low mid high
What‘s commercial?
YouTube	
  
Broadcast	
  
Podcasts	
  
Blogs	
  
YouTube	
  
Broadcast	
  
Blogs	
  
Podcasts	
  Podcasts	
  
Broadcast	
  
YouTube	
  
Blogs	
  
www.c3s.cc
Flexibility
Arbitration board
www.c3s.cc
Flexibility
Required:
new metadata structure
www.c3s.cc
hhh	
  
Fairness	
  
	
  
Technology	
  is	
  essen5al.	
  
www.c3s.cc
Fairness
	
  
Making use of existing data
statistics like playlists
www.c3s.cc
Fairness
Audio recognition:
&
Independent study projects
www.c3s.cc
Fairness
How to estimate
mathematically correct?
mass data
automated recognition
& automated count
monitoring sample
adjusted estimation
www.c3s.cc
Fairness
	
  
precise
payments for creators
www.c3s.cc
hhh	
  
Distribu5on	
  of	
  
Royal5es	
  
	
  
The	
  right	
  key	
  to	
  support	
  
ar5sts	
  &	
  culture.	
  
www.c3s.cc
Distribution of Royalties
100 % revenues
low earning artists
progressive
deductions
higher earning artists
Threshold amount
www.c3s.cc
Fairness
	
  
0	
  €	
  
500	
  €	
  
1.000	
  €	
  
1.500	
  €	
  
2.000	
  €	
  
2.500	
  €	
  
January	
   February	
   March	
   April	
   May	
   June	
   July	
   August	
   September	
   October	
   November	
  December	
  
Sample	
  royal5es	
  for	
  one	
  year	
  
SupporHng	
  share	
  
RoyalHes	
  
Membership	
  Fee	
  
www.c3s.cc
Fairness
	
  
no negative balance
www.c3s.cc
hhh	
  
Transparency	
  
	
  
In	
  every	
  aspect.	
  
www.c3s.cc
Transparency
real-time dashboard
for your account
www.c3s.cc
Transparency
Participationof all
real world compatibility
www.c3s.cc
Transparency
Decisions by creators:
It is theirwork.
www.c3s.cc
Transparency
Comfortablelicensing
Increases willingnessto pay
www.c3s.cc
hhh	
  
Openness	
  
	
  
Digital	
  integra5on.	
  
www.c3s.cc
Openness
Key:
Clean metadata
www.c3s.cc
Openness
Digital core implementation
Open APIs for licensing
www.c3s.cc
Openness
APIs
to accelerate & easen
workflow
www.c3s.cc
Openness
Money
for artists
NOTlawyers
www.c3s.cc
hhh	
  
The	
  Coopera5ve	
  
	
  
How	
  does	
  it	
  work?	
  
www.c3s.cc
The Cooperative
one share: 50 € (68 USD)
max. 60 shares
paid back upon exit
www.c3s.cc
The Cooperative
decisions
made by
all creators
www.c3s.cc
The Cooperative
general convention
administrational board
executive director(s)
www.c3s.cc
The Cooperative
administrational board:
min. 5 members
max. ¼Supporting Members
www.c3s.cc
hhh	
  
The	
  Stakeholders	
  
	
  
Requirements	
  &	
  
Expecta5ons	
  
www.c3s.cc
The Stakeholders
Artist requirements?
Social & cultural demands?
Users‘ requests?
Industry‘s requirements?
New EU directive?
Support by politics?
✔

✔	
  
✔	
  
✔	
  
✔	
  
✔	
  
www.c3s.cc
hhh	
  
Status	
  Report	
  
www.c3s.cc
Status Report
founding: 25th September
core team & supporters (46 people)
launching capital of 40.000 USD
www.c3s.cc
Status Report
100.000 USD
current crowdfunding level
If 270.000 USD,
then doubledby public funding
540.000 USD
www.c3s.cc
Status Report
Feb 2010 :: kick-off
May 2012 :: website launch
July 2013 :: crowdfunding campaign
Aug 2013 :: industry wants to partner with us
developing in 2014
launch into business by 2015 earliest
www.c3s.cc
hhh	
  
Become	
  a	
  member!	
  
	
  
www.startnext.de/en/c3s	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Wolfgang	
  Senges	
  
Project	
  Lead	
  Business	
  Development	
  
	
  
wolfgang.senges@c3s.cc	
  
	
  
www.c3s.cc	
  
	
  

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C3S: Open Collecting Society founding in Sept 2013 [CC Global Summit // Buenos Aires]