"Leveraging Current Events for Product Design and Marketing" by Bill Solominsky Presentation for ProductCamp Austin summer 2009. Notes to slides can be found at http://www.solominsky.com/productcamp-austin-summer-2009/

1. Leveraging Current Events for Product Design and Marketing Bill Solominsky

2. Contact and Background Twitter - @solominsky Hashtag - #pca09lce Electrical and Computer Engineering – CMU MBA - UT

3. Definition and Examples “contemporary happenings of significance, usually covered in the news” - wikipedia One-time Event Recurring Tragic

4. Product Design Timing

5. Product Design Timing Market Research

6. Product Design Timing Market Research Development

7. Product Design Timing Market Research Development Pricing

8. Marketing Memory

9. Marketing Memory Press

10. Marketing Memory Press Grass Roots

11. Take Aways Tragic Events Evolve into sustainable business

12. Thank You PCA Sponsors!