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CURSOS SINAPRO-DF
Marketing Viral e Redes Sociais
          CURSOS SINAPRO-DF
          Marketing Viral e de 2009Sociais
           24 e 25 de julho Redes
          Parte 1/3 - Origens, ambiente e fundamentos
         24 e 25 de julho de 2009
          Wagner Tamanaha
          Criação Online - 141 SoHo Square




http://www.flickr.com/photos/eneas/3483548677/
http://friendfeed.com/wtamanaha
1996

                                          1999
                                                 2007




http://www.bookcrossing.com/journal/4795697
http://www.bookcrossing.com/journal/6683556
http://www.bookcrossing.com/journal/6669946
Os mercados são conversações. Seus
                                 membros se comunicam em uma
                                 linguagem que é natural, aberta,
                                 honesta, direta, engraçada e muitas
                                 vezes chocante. Quer seja explicando
                                 ou reclamando, brincando ou séria, a
                                 voz humana é genuína. Ela não pode
                                 ser falsificada.




http://www.youtube.com/watch?v=5_tXcRYOYZ0
3.565.813 exibições
Produção em Massa

                    Broadcast

              Midia de Massa




http://www.flickr.com/photos/sherlock77/1563525819/
C2C Consumer to Consumer
      P2P Peer to Peer
       CC Creative Commons
Open Source
                    Wikis
         Social Capital
               Crowdsource
       Folksonomy

   http://www.flickr.com/photos/takuyaoikawa/313529756/
   http://www.flickr.com/photos/codepo8/2821326602/
Wikis




http://www.wikicrimes.org
http://www.blogdeguerrilha.com.br/wiki/
CC Creative Commons
Open Source




   http://www.youtube.com/watch?v=oUIZj6hANZg
   22.897 exibições (desde 2006)
CC Creative Commons
Open Source




   http://www.flickr.com/photos/mnwales/2171734439/
Crowdsource


Dell - http://www.ideastorm.com
Unilever UK - http://www.mindbubble.co.uk
C2C Consumer to Consumer




http://www.flickr.com/photos/judybaxter/86616409/
C2C Consumer to Consumer
      P2P Peer to Peer
       CC Creative Commons
Open Source
                    Wikis
         Social Capital
               Crowdsource
       Folksonomy

   http://www.flickr.com/photos/takuyaoikawa/313529756/
   http://www.flickr.com/photos/codepo8/2821326602/
Busca:




http://www.flickr.com/photos/takuyaoikawa/313529756/
http://www.flickr.com/photos/codepo8/2821326602/
Early Adopters
                         Heavy Users
                         Community Leaders
                         Alphas
                         Evangelists
                         Trendsetters
                         Uploaders
                         Buzzagents
                         Buzzmakers
                         Buzzangels
                         Trusted Networks
                         Influencers



http://www.flickr.com/photos/scobleizer/3580539336/
Early Adopters
                       Heavy Users
                       Community Leaders
                       Alphas
                       Evangelists
                       Trendsetters
                       Uploaders
                       Buzzagents
                       Buzzmakers
                       Buzzangels
                       Trusted Networks
                       Influencers      TRENDWATCHER
                              COOLHUNTER

http://www.janchipchase.com
ARG Alternative Reality Game
    Reality Show Vigilância x Privacidade
                Flash Mobs TAZ/Intervenção Urbana
Branded Content

   Contrainformaçã                  Busca:
 Lendas Urbanas/Hoax
   o
             Weblebridades
      Cewebridades/Star System



 http://www.flickr.com/photos/amit-agarwal/2052668047/
ARG Alternative Reality Game




http://en.wikipedia.org/wiki/The_Blair_Witch_Project
Flash Mobs TAZ/Intervenção Urbana




http://improveverywhere.ning.com
Reality Show Vigilância x Privacidade




           Weblebridades
     Cewebridades/Star System



http://www.youtube.com/watch?v=OATq8YrIz-c
5.131.659 views (desde jul.2006)
Viral Expansion Loop
                       Gina Bianchini, Fundadora do Ning




http://br.hsmglobal.com/notas/41390-o-viral-loop-da-ning
Viral Expansion Loop




http://en.wikipedia.org/wiki/Viral_marketing
Memética
                            Richard Dawkins, Biólogo




http://www.flickr.com/photos/sea-turtle/3049443478/
Memética




http://en.wikipedia.org/wiki/Memetics

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