The document outlines Joe Vagabond's plan to open a coffee shop, including situational descriptions, objectives, market segmentation targeting local high schools, and marketing mix details for product, price, place, and promotion. It concludes with budget forecasts for the first four months and recommendations for the new shop.

1. Joe Vagabond’s Coffee Shop

2. Situation Description JV’s Coffee Shop

3. Situation Description (cont.) JV’s Coffee Shop

4. Situation Description (cont.) JV’s Coffee Shop

5. Objectives JV’s Coffee Shop

6. Market Segmentation Shawnee Heights High School JV’s Coffee Shop

7. Market Segmentation (cont.) Highland Park High School JV’s Coffee Shop

8. Market Segmentation (cont.) JV’s Coffee Shop

9. Marketing Mix (Product) JV’s Coffee Shop

10. Marketing Mix (cont.) JV’s Coffee Shop

11. Marketing Mix (cont.) JV’s Coffee Shop

12. Marketing Mix (cont.) JV’s Coffee Shop

13. Marketing Mix (Price) JV’s Coffee Shop

14. Marketing Mix (Place) JV’s Coffee Shop

15. Marketing Mix (cont.) JV’s Coffee Shop

16. Marketing Mix (Promotion) JV’s Coffee Shop

17. Marketing Mix (cont.) JV’s Coffee Shop

18. Marketing Mix (cont.) JV’s Coffee Shop

19. Budget Forecasting JV’s Coffee Shop

20. Budget Forecasting JV’s Coffee Shop

21. Budget Forecasting (cont.) May-August Budget JV’s Coffee Shop

22. Budget Forecasting (cont.) JV’s Coffee Shop

23. Recommendations JV’s Coffee Shop