1. Why should
you care about
responsible
soy?
A primer for businesses that source
soy or products containing soy
WWF
May 2012

2. Why Soy?
Why Soy?
(change photo!)
Presentation to Company Name

3. Soya to feed the
animals we eat
Between 1961 and
2009, global soya
production expanded
nearly tenfold, and it
has doubled since the
mid-1990s

4. Why should you care about
responsible soy?
Global production
of livestock
products is on the
increase
We need a lot of soy and
we will need a lot more of it!

5. A basketball court
full of soy for
everyconsumer
On average each European Topic can go here
consumer eats 87 kg of meat
and 250 eggs per year. To
produce this an “agricultural
footprint” of 400 square meters Presentation
is needed.
title can
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6. Why should you care about
responsible soy?
Soy Expansion in South America
Soy cultivated area in millions of hectares
Countries 2000 2010 Estimates for 2020
Brazil 13,5 23,8 30,0
Argentina 8,6 18,3 23,0
Paraguay 0,5 2,1 3,0
Bolivia 0,5 1 1,5

7. Why should you care about
responsible soy?
FAOSTAT 2010

8. Why should you care about
responsible soy?
Why is soy production a problem?:
Environmental Issues
• Forest and savannah destruction => GHG emissions
* Biodiversity and habitat loss and fragmentation – loss of unique species
• Indiscriminate use of agrochemicals
• Water pollution and soil erosion
•Infrastructure development opens forests for more settlers

9. Why should you care about
responsible soy?
Why is soy production a problem?:
Social Issues
•Illegal land acquisition and land tenure conflicts
• Expulsion of rural and indigenous populations
• Poor labour conditions
•Displacement of traditional multi-crop agriculture

10. Why should you care about
responsible soy?
The Atlantic
Rainforest is
almost gone
- The Atlantic Rainforest is
disappearing
- As of 2000, less than 8% of
total original area was remaining

11. Why should you care about
responsible soy?
The Atlantic
Rainforest is
almost gone
- The Atlantic Rainforest is
disappearing
- As of 2000, less than 8% of
total original area was remaining

12. Why should you care about
responsible soy?
The Atlantic
Rainforest is
almost gone
- The Atlantic Rainforest is
disappearing
- As of 2000, less than 8% of
total original area was remaining

13. Why should you care about
responsible soy?
The Atlantic
Rainforest is
almost gone
-The Atlantic Rainforest is
disappearing
- As of 2000, less than 8% of
total original area was remaining

14. Why should you care about
responsible soy?
The Chaco in Argentina
is threatened
-The agricultural frontier in
Argentina has reached the
Chaco region
-15% of the Chaco is already
gone, and up to 85% in some
sub-regions

15. Soya to Chaco
The feed the
animals we eat
Deforestation in
Between 1961 and Salta
progress in the
2009, global soya
Province
production expanded
nearly tenfold, and it
has doubled since the
mid-1990s

16. The Chaco
Soya to feed the
Deforestation eat
animals we using
fire in Gancendo,
Between 1961 and
Chaco global soya
2009,
production expanded
nearly tenfold, and it
has doubled since the
mid-1990s

17. Soya to feed the
The Chaco eat
animals we
Bad agricultural
Between 1961 and
practices Gancendo,
2009, global soya
Chaco
production expanded
nearly tenfold, and it
has doubled since the
mid-1990s

18. Half empty
Half full
Nearly half the Cerrado
savannah has already
been destroyed, and
it’s now disappearing
faster than the
Amazon.

19. Why should you care about
responsible soy?
50% of the Cerrado
has been lost forever
Original Cerrado
Machado et al 2004

20. Why should you care about
responsible soy?
50% of the Cerrado
has been lost forever
Cerrado in 2002
Machado et al 2004

21. 1973
Cerrado fields
Cerrado
Dense Cerrado
Deforestation
Conservation International 2001

22. 1989
Cerrado fields
Cerrado
Dense Cerrado
Deforestation
Conservation International 2001

23. 2001
Cerrado fields
Cerrado
Dense Cerrado
Deforestation
Conservation International 2001

24. 2030
Cerrado fields
Cerrado
Dense Cerrado
Deforestation
Conservation International 2001

25. Cerrado –
The Brazilian
Savannah
Richest savannah in the Topic can go here
world and home to 5% of
global biodiversity
Presentation
title can
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26. Roof of a
continent
Diverse landscape
occupying a high Topic can go here
plateau remnant of the
ancient continent that
existed before the
separation of South
America and Africa
Presentation
title can
go here
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27. Upside down
forest
70% of biomass is
underground. Carbon
stock of trees, roots Topic can go here
etc may be double
the IPCC (2000)
figure, at some 265
tonnes of carbon per
hectare
Presentation
title can
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28. Brazil’s water
tank
More than 70% of the
water resources in the
Tocantins/Araguaia,
Topic can go here
São Francisco and
Paraná-Paraguay (La
Plata) river basins
originate here. Presentation
title can
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29. Cerrado plant
diversity
More than 11,000
vascular plant species.
Nearly half are found
nowhere else on Earth.

30. ManedWolf
The Maned Wolf is one
species in the Cerrado
whose habitat is
Topic can go here
threatened by the
expansion of soy
Presentation
title can
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31. Giant Anteater
Females give birth to just
one young once a year,
and she will carry the
Topic can go here
baby on her back for
about six months.
Presentation
title can
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32. The Atlantic
Rainforest
60% of Brazilian Topic can go here
endangered species
depend on the Atlantic
Forest to survive
Presentation
title can
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33. The yellow
chestedtucan
Topic can go here
One of the many Atlantic
Forest birds
Presentation
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34. White-eared
silk monkey
This monkey is one of the Topic can go here
species whose habitat is
reduced to small patches
of forest surrounded by
cropland Presentation
title can
go here
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XX-XX Month, Year
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35. The yellow The Chaco
chestedtucan Banado La Estrella in
Formosa Province is Topic can go here
One of the many Atlantic one of the largest
Forest birds wetlands and high
biodiversity spots in the
region Presentation
title can
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XX-XX Month, Year
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36. Howling Monkey
The yellow
chestedtucan
The largest ape in America
with a howl that can be
head from several Topic can go here
kilometers away
Presentation
title can
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37. The Jaguar The Jaguar
The Jaguar
The largest predator in
South America, the jaguar
is critically endangered in
The largest predator in
Argentina, where only 200 One
Topic can go here of the many Atlantic
South America, it is
survive in the wild. Forest birds
critically endangered in
Argentina where only
200 survive in the wild
Presentation
title can
go here
Secondary information
XX-XX Month, Year
Additional information can run
Underneath if neccessary

38. Why should you care about
And soy also threatens responsible soy?
the Amazon!
•Soy production in the Brazilian Amazon
tripled from 1990 to 2006 and the pressure
from soy expansion is still great
• Since 2006, theSoy Moratorium has been an
efficient tool to curb soy expansion in the
Amazon-since it started, only around 20,000
hectares of soy have been planted in the
Amazon.
• BUT If the Soy Moratorium ends, and the
RTRS (Round Table for Responsible Soy) is
not yet mainstream, then there will be much
more deforestation in the Amazon due to
soy.
•AND the Soy Moratorium is not sufficient
to stop irresponsible soy production in the rest
of Brazil

39. Why should you care about
responsible soy?
Why should we do
something about it?
• World consumption of soy has more than doubled in the last
decade
• Livestock feed accounts for around 80%of soy production
• Future soy needs will demand 22-25 million hectares of
landand this will cause significant conversion of forests and other
valuable habitats in South America if this trend does not change
• That means you are linked to forest conversion – but you can
do something to help stop it!

40. Why should you care about
responsible soy?
What WWF is doing about soy
• Promoting sustainable land use planning and use of
degraded land for soy expansion
• Promoting government policies that support the
responsible production, procurement and consumption of soy
• Promoting responsible choices by consumers including
reduced meat consumption
• Supporting the Roundtable for Responsible Soy (RTRS)
including working to ensure continuous improvement of
standards more effective and credible implementation of
certification scheme, and more market uptake among buyers
and traders of soy

41. Why should you care about
responsible soy?
The Round Table for Responsible Soy
(RTRS): One vital solution
• International multi-stakeholder initiative that brings together those
concerned with the impacts of soy production
•Balanced interests from all parts of the soy supply chain -
producers, traders, industry, retailers, financial institutions and
NGOs
• Seeks to create a strong and worldwide recognized
mainstream(not niche) soy certification scheme for market
transformation
• More than 150 members from 20 countries
• WWF: founding member (since 2004)

42. Why should we care about
responsible soy?

43. Why should we care about
responsible soy?
Why WWF supports the RTRS
Content:
•No conversionofnativeforestandareasofhighconservationvalue
• Legal compliance and good business practice
• Continuous improvement
• Fair labor conditions
• Responsible community relations and respect for land tenure claims
• Good agriculture practices
• Responsible use of agrochemicals
• Module for dual RTRS/non-GM soy certification
Process:
• Third party verification
•Transparentandmulti-stakeholder
• Platform for continuous improvement
• Goal is sector-wide transformation

44. Why should you care about
responsible soy?
What WWF asks of companies
in the soy supply chain
• Show visible public commitment
• Join the Roundtable for Responsible Soy (RTRS)
• Start purchasingRTRS responsible soy
• Develop detailed supplier requirements for responsible soy
• Start on stepwise approach to procuring responsible soy
3

45. Why should you care about
responsible soy?
Responsible purchasing of
soy: the stepwise approach
1. Publicly acknowledge problem with soy and begin to
engage actively in solution
2. Develop responsible purchasing policy for soy
3. Assess supply chain – how much soy are you using
and where is it coming from? How much is responsible
and how much from unwanted sources?
4. Implement policy to increase procurement of
responsible soy under a timebound plan

46. Why should you care about
responsible soy?
So why should you care?
– The world needs soy now and
in the future
–The Cerrado and Chaco are
at stake
– The Amazon is still threatened
–– Your company has a footprint --
and a responsibility
– There aresolutions and you
can be a part of them

47. Thank you
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