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Japan's Inbound Tourism History

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Japan's Inbound Tourism

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Japan's Inbound Tourism History

  1. 1. Japan’s Inbound Tourism Saki Kitai
  2. 2. Background info • Saki Kitai (21) • Odawara Station Odakyu Sightseeing Service Centre
 - Launched in April, 2010 working since September 2012
 - Staff speaks English/Chinese/Korean/German
 - 300 - 400 visitors a day
  3. 3. What is Tourism? Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes. These people are called visitors (which may be either tourists or excursionists; residents or non-residents) and tourism has to do with their activities, some of which imply tourism expenditure. - World Tourism Organization
  4. 4. Forms of Tourism In 1994, the United Nations identified three forms of tourism in its Recommendations on Tourism Statistics: • Domestic tourism, involving residents of the given country traveling only within this country • Inbound tourism, involving non-residents traveling in the given country • Outbound tourism, involving residents traveling in another country
  5. 5. Definition of Tourists (Visitors) World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes” In 1936, the League of Nations (国際連盟) defined a foreign tourist as 
 "someone traveling abroad for at least twenty-four hours”
  6. 6. Brief history of Japan’s inbound tourism • 1964 - “Japan National Tourism Organization”(日本政府観光局) was launched • 2003 - “Visit Japan Campaign” (Yokoso! JAPAN) was launched • 2008 - “Japan Tourism Agency”(観光庁) was set up as an extra-ministerial bureau of the Ministry of Land, Infrastructure, Transport and Tourism(国土交通省) • 2009 - PM Hatoyama positioned tourism as a major economic growth area (Beginning of tourism nation-building) • 2012 - a New “Tourism Nation Promotion Basic Plan” was approved by the cabinet • 2013 - Reached the goal of 10 million foreign visitors
 - Abe’s ”Japan Revitalisation Strategy-Japan is Back-“ 20million tourists by 2020 • 2014 “Action Program toward the Realization of Japan as a Tourism-Oriented Country” was released
  7. 7. Travel and Leisure (sell over a million copies worldwide)
  8. 8. How attractive Japan is to the world
  9. 9. How attractive Japan is in Asia
  10. 10. Who visits Japan? (2013)
  11. 11. How Tourism industry is a big income for a nation Globally - Tourism and travel account for about 9.5 percent of GDP Japan - only 2.2 percent as of this year Plenty of room for growth! Spending by tourists in Japan 1.6 trillion yen (2014) Expected to exceed 4 trillion yen ($32.4 billion) by 2020 - Ichiro Takahashi, a Japan Tourism Agency official
  12. 12. “2014 Action Program” toward the Realization of Japan as a Tourism-Oriented Country June 2014 "Ministerial Council on the Promotion of Japan as a Tourism-Oriented Country” was held and “2014 Action Program” was released • Promoting tourism with an eye to the 2020 Tokyo Olympics and Paralympics • Implementing measures to drastically expand inbound tourism. • Facilitating travel to Japan through such measures as relaxing visa requirements • Developing world-class tourist regions • Creating an environment friendly to foreign travellers • Attracting business travellers by promoting Japan as a venue for international meetings, incentive travel, conferences, and events (MICE hosting).
  13. 13. Why Tourism matter?
  14. 14. Points to consider as a Tourism Nation More staffs speak English/Chinese ATM/Free Wifi/Visa system above all this… Are Japanese local people ready for this? I felt lost researching this topic… More diverse mind set is necessary!
  15. 15.
  16. 16. Research Goal and Methodology Becoming a bridge between Local Japanese and Visitors Creating traveling media of people visiting Japan for Japanese local people ( Interviewing visitors -> Write articles in EN/JA )
  17. 17. Plan for my Graduation Project • Further research on Japanese inbound tourism history/ development • Learn more about interview methodology • Start interviewing visitors in Japan/Japanese locals • Creating website