If digital marketing were high school, email marketing would be the “nerd herd” - the group of kids who aren't as hip or sexy as “social media” (the cool kids), but are the ones that get all the best prospects when they graduate. Learn how to plan, compose and send email marketing communications that actually get read and help to achieve your business goals. Whether you're a veteran or new email marketer, this fun, informative and interactive seminar will provide you with easy to apply hints and tips that will teach you how to avoid the common pitfalls of email marketing and learn what your recipients really want. Think email marketing won't work for your business? Think again. Email marketing gets 50-100x more click-thru's than an average social media post and is an average of 20x cheaper than Google AdWords advertising. If you've considered email marketing to promote your business, but relegated it to the "too hard" basket because you're not sure where to start (or what to say) this is the presentation for you.

7. WHAT IS SPAM?
Lesson one:

14. WHY DO PEOPLE SPAM?
Lesson two:

16. HOW NOT TO SPAM
Lesson three:

22. DATABASE MANAGEMENT
Lesson four:

30. WHAT’S IN IT FOR ME?
Lesson five:

33. GROWING A DATABASE
Lesson six:

39. KNOW YOUR SUBSCRIBER
Lesson seven:

44. WHEN SHOULD I SEND?
Lesson eight:

49. FIRST IMPRESSIONS
Lesson nine:

56. GOOD OPEN RATES
Lesson ten:

59. WHAT TO SEND
Lesson eleven:

66. HOW SHOULD IT LOOK?
Lesson twelve:

73. AVOIDING SPAM FILTERS
Lesson thirteen:

84. MEASURING SUCCESS
Lesson fourteen: