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ERE Spring Expo 2010
  The Evolution of the
  Corporate Headhunter
                                 - Lou Adler
Getting Ready for the Hiring Tsunami

 New hiring
                       Replacement
            The           hiring
        “Sideliners”
Evolution of the Corporate Headhunter
Agenda and Objectives

•  Are you a corporate recruiter or corporate
   headhunter?
•  You need to be a headhunter to maximize
   quality of hire: “reach out” vs. “post and pray”
•  Job-hunting psychology of the top performer
•  Making the conversion to headhunter
  –  Know the job
  –  Maintain applicant control
  –  Tame your hiring managers
•  Testing it out
The Employee Market

                 •  Corporate recruiters focus on
                    those now looking - farmers
                 •  Corporate headhunters focus
                    on those getting ready to
                    look and those open to talk
                 •  Requires different process
                 •  Where are the best people?
                 •  Hiring tsunami coming
                 •  Key: first, fast & with best
                    career offer
Improving Quality of Hire Mix


              Least      Average     Most
 -5%          Best        Best       Best          +5%

         Your current hiring process – these are
             the people you now are hiring

       Mistakes!                     Rock Stars!

        It’s what you do with the other 90% than
       counts – implementing a “raising the bar”
                         strategy
Improving Quality of Hire Mix


                   Least        Average        Most
     -5%           Best          Best          Best            +5%



Observations
•    Everyone looks good when they’re hired. What happened?
•    Discerning the “most best” is difficult during interview
•    Top-third uses different criteria to find positions and apply
•    Top-third uses different criteria to compare and select
•    Top-third will not follow traditional approaches
•    Break some rules to maximize quality of hire
Improving Quality of Hire Mix


                Least         Average       Most
  -5%           Best           Best         Best             +5%



Converting Observations into Tactics
•  What are the “most best” looking for – lateral transfers, better
   jobs or better careers?
•  What are the prime sourcing channels for the top group?
•  When is the best time to source the top group?
•  What criteria does top group use to compare opportunities and
   select one over the other?
Career Focused Early-bird Sourcing

    Early‐birds                                               Le;overs 

         Explorers
                     Tiptoers
                                   Googlers
                                               Networkers
                                                               Hunters
                                                                      




                                                Key Points
                                                          
                                Target Early-birds – plan rather than react
    Prospect 
                                       Focus on careers – not jobs
   Talent Pool 
                                 Ask: “How long have you been looking?”
                                 Be called first – Be found first – Day “-1”
                                Allow for “just talking” – Don’t force “apply”
                                  Know the job – not the job description!
Formalize the Candidate Decision
     SelecAon Factor         New         Other       Current
                          Opportunity OpportuniAes   PosiAon
   The job itself
   Learning opportunity
   Growth opportunity
   Poten8al impact 
   Job stretch What criteria do the top
   The hiring manager
   The team   group of candidates use
   Compensa8on and 
   benefits    when comparing jobs and
               selecting one over the
   Work/life balance
   Loca8on
   Company              other?
   Culture
   Environment
   Security
   Long‐term 
   compensa8on
   Other
A Retrospective
Eliminate Traditional Job Descriptions
      Performance
          Profile
      Reduce costs           The Difference
       Grow sales
      Build the team        Maker: It’s what
    Plan w/Marketing
    Improve process
                           you DO with what
      Design circuit         you HAVE, not
                            what you HAVE
                              that counts!
        Job Description
              Skills
          Experience
           Academics
            Industry
        Responsibilities
         Competencies
Eliminate Traditional Job Descriptions
      Performance
          Profile
      Reduce costs       The Difference
       Grow sales
      Build the team    Maker: It’s what
    Plan w/Marketing
    Improve process
                       you DO with what
      Design circuit     you HAVE, not
                        what you HAVE
                          that counts!
Eliminate Traditional Job Descriptions
      Performance
          Profile
      Reduce costs       The Difference
       Grow sales
      Build the team    Maker: It’s what
    Plan w/Marketing
    Improve process
                       you DO with what
      Design circuit     you HAVE, not
                        what you HAVE
                          that counts!
Taking the Assignment: Taming Gorillas

 Engaging with Managers
                                     Typical Examples
 •  What does the person need
    to do to ace the performance     Major: Complete system design for
    review?                          the ____ project by March.
 •  What (and when) are you          Major: Consistently meet quota
    going to tell the person the     within six months.
    big projects & tasks are
    during interview?                Team: Complete product spec
                                     w/ Marketing by March.
 •  Use a timeline – what does
    person need to do 1st, 2nd ..?   Do First: Analyze problem & plan.
 •  Ask about deal breaker           Do Next: Upgrade the team.
 •  Convert HAVING to DOING          Sub-task: Learn the product line.
    and then get agreement to
    “just meet” the candidate
Why Performance Profiles?

     Hiring                             Top
                   Performance
    Manager                           Prospect
                       Profile
                   Reduce costs
                    Grow sales
                   Build the team
                 Plan w/Marketing
                 Improve process
                   Design circuit       Hiring
    Recruiter
                                        Team




           Attracting – Assessing – Closing
        Onboarding – Performance Management
Why Performance Profiles?

     Hiring                             Top
    Manager       Focus on            Prospect

                     the
                   DOING
                   not the              Hiring
    Recruiter
                  HAVING                Team




           Attracting – Assessing – Closing
        Onboarding – Performance Management
Headhunter’s Favorite Weapon
Use this question to assess, recruit & defend
Most Significant Accomplishment Question
                            •  Dig into accomplishments
Please describe a
                            •  See combo of behaviors,
major accomplishment           skills & competencies
or tell me about            •  Develop trend lines
something you’ve
                            •  Assess consistency
accomplished that
                            •  Create opportunity gap
you’re very proud of.
                            •  Get candidate to sell you
Repeat the Question!

                                             Ask MSA question & fact-finding
IMPACT                                       for different team, individual tasks
                                             & job-related tasks



             Individual                      Clarify job: describe performance
                                             objective and ask about most
                                             comparable accomplishment

                       Team
                                             Have candidate prepare a 360°
                                             work chart describing work
                                             relationships


                 TIME                         Use evidence to rank
     Observe the Trend of Growth over Time
                                                and defend your
                                                   candidate!
Target the 48mm people
 on LinkedIn who aren’t
  looking – the Cherry
   Picker Networking
       Technique
 Use for ERP and Close
      Connections
Maslow’s Headhunter Tips
•  Stay the buyer!
•  No “NOs”                              Self-
•  Don’t sell the job, sell          Actualization

   the next step!                     Intellectual
                                         Needs
•  $$$ vs. Satisfaction              Achievement
   –  Ask: what drives personal         Needs
      satisfaction?                  Social Needs
•  “Not interested!” vs. a           Security and
   short career discussion           Safety Needs
   –  That’s why we should talk   Physiological Needs
   –  Long vs. short term
Becoming a Corporate Headhunter

•  Reach out vs. post and pray
•  Convert job descriptions into
   performance profiles
•  Convert performance profiles into
   career moves
•  Implement early-bird “engage first”
   sourcing strategy
•  Maintain applicant control
•  Use the interview/screen to assess,
   recruit and defend
•  Persist – No “NOs”                  Maximize Quality of Hire
Becoming a Corporate Headhunter

•  Audit Recruiter Boot Camp Online -
   April 2nd – we’ll walk you through the
   performance profile process.
   –  info@adlerconcepts.com
•  Go to our table to obtain:
   –  Hire With Your Head raffle
   –  Audit pass to Mod 1 of Recruiter Boot
      Camp Online
   –  Hot tip cards
   –  Opportunity to attend full Recruiter
      Boot Camp Online raffle
                                         Maximize Quality of Hire

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Lou Adler

  • 1. ERE Spring Expo 2010 The Evolution of the Corporate Headhunter - Lou Adler Getting Ready for the Hiring Tsunami New hiring Replacement The hiring “Sideliners”
  • 2. Evolution of the Corporate Headhunter
  • 3. Agenda and Objectives •  Are you a corporate recruiter or corporate headhunter? •  You need to be a headhunter to maximize quality of hire: “reach out” vs. “post and pray” •  Job-hunting psychology of the top performer •  Making the conversion to headhunter –  Know the job –  Maintain applicant control –  Tame your hiring managers •  Testing it out
  • 4. The Employee Market •  Corporate recruiters focus on those now looking - farmers •  Corporate headhunters focus on those getting ready to look and those open to talk •  Requires different process •  Where are the best people? •  Hiring tsunami coming •  Key: first, fast & with best career offer
  • 5. Improving Quality of Hire Mix Least Average Most -5% Best Best Best +5% Your current hiring process – these are the people you now are hiring Mistakes! Rock Stars! It’s what you do with the other 90% than counts – implementing a “raising the bar” strategy
  • 6. Improving Quality of Hire Mix Least Average Most -5% Best Best Best +5% Observations •  Everyone looks good when they’re hired. What happened? •  Discerning the “most best” is difficult during interview •  Top-third uses different criteria to find positions and apply •  Top-third uses different criteria to compare and select •  Top-third will not follow traditional approaches •  Break some rules to maximize quality of hire
  • 7. Improving Quality of Hire Mix Least Average Most -5% Best Best Best +5% Converting Observations into Tactics •  What are the “most best” looking for – lateral transfers, better jobs or better careers? •  What are the prime sourcing channels for the top group? •  When is the best time to source the top group? •  What criteria does top group use to compare opportunities and select one over the other?
  • 8. Career Focused Early-bird Sourcing Early‐birds  Le;overs  Explorers   Tiptoers   Googlers   Networkers   Hunters   Key Points   Target Early-birds – plan rather than react Prospect  Focus on careers – not jobs Talent Pool  Ask: “How long have you been looking?” Be called first – Be found first – Day “-1” Allow for “just talking” – Don’t force “apply” Know the job – not the job description!
  • 9. Formalize the Candidate Decision SelecAon Factor New Other  Current Opportunity OpportuniAes PosiAon The job itself Learning opportunity Growth opportunity Poten8al impact  Job stretch What criteria do the top The hiring manager The team group of candidates use Compensa8on and  benefits when comparing jobs and selecting one over the Work/life balance Loca8on Company other? Culture Environment Security Long‐term  compensa8on Other
  • 11. Eliminate Traditional Job Descriptions Performance Profile Reduce costs The Difference Grow sales Build the team Maker: It’s what Plan w/Marketing Improve process you DO with what Design circuit you HAVE, not what you HAVE that counts! Job Description Skills Experience Academics Industry Responsibilities Competencies
  • 12. Eliminate Traditional Job Descriptions Performance Profile Reduce costs The Difference Grow sales Build the team Maker: It’s what Plan w/Marketing Improve process you DO with what Design circuit you HAVE, not what you HAVE that counts!
  • 13. Eliminate Traditional Job Descriptions Performance Profile Reduce costs The Difference Grow sales Build the team Maker: It’s what Plan w/Marketing Improve process you DO with what Design circuit you HAVE, not what you HAVE that counts!
  • 14. Taking the Assignment: Taming Gorillas Engaging with Managers Typical Examples •  What does the person need to do to ace the performance Major: Complete system design for review? the ____ project by March. •  What (and when) are you Major: Consistently meet quota going to tell the person the within six months. big projects & tasks are during interview? Team: Complete product spec w/ Marketing by March. •  Use a timeline – what does person need to do 1st, 2nd ..? Do First: Analyze problem & plan. •  Ask about deal breaker Do Next: Upgrade the team. •  Convert HAVING to DOING Sub-task: Learn the product line. and then get agreement to “just meet” the candidate
  • 15. Why Performance Profiles? Hiring Top Performance Manager Prospect Profile Reduce costs Grow sales Build the team Plan w/Marketing Improve process Design circuit Hiring Recruiter Team Attracting – Assessing – Closing Onboarding – Performance Management
  • 16. Why Performance Profiles? Hiring Top Manager Focus on Prospect the DOING not the Hiring Recruiter HAVING Team Attracting – Assessing – Closing Onboarding – Performance Management
  • 17. Headhunter’s Favorite Weapon Use this question to assess, recruit & defend Most Significant Accomplishment Question •  Dig into accomplishments Please describe a •  See combo of behaviors, major accomplishment skills & competencies or tell me about •  Develop trend lines something you’ve •  Assess consistency accomplished that •  Create opportunity gap you’re very proud of. •  Get candidate to sell you
  • 18. Repeat the Question! Ask MSA question & fact-finding IMPACT for different team, individual tasks & job-related tasks Individual Clarify job: describe performance objective and ask about most comparable accomplishment Team Have candidate prepare a 360° work chart describing work relationships TIME Use evidence to rank Observe the Trend of Growth over Time and defend your candidate!
  • 19. Target the 48mm people on LinkedIn who aren’t looking – the Cherry Picker Networking Technique Use for ERP and Close Connections
  • 20. Maslow’s Headhunter Tips •  Stay the buyer! •  No “NOs” Self- •  Don’t sell the job, sell Actualization the next step! Intellectual Needs •  $$$ vs. Satisfaction Achievement –  Ask: what drives personal Needs satisfaction? Social Needs •  “Not interested!” vs. a Security and short career discussion Safety Needs –  That’s why we should talk Physiological Needs –  Long vs. short term
  • 21. Becoming a Corporate Headhunter •  Reach out vs. post and pray •  Convert job descriptions into performance profiles •  Convert performance profiles into career moves •  Implement early-bird “engage first” sourcing strategy •  Maintain applicant control •  Use the interview/screen to assess, recruit and defend •  Persist – No “NOs” Maximize Quality of Hire
  • 22. Becoming a Corporate Headhunter •  Audit Recruiter Boot Camp Online - April 2nd – we’ll walk you through the performance profile process. –  info@adlerconcepts.com •  Go to our table to obtain: –  Hire With Your Head raffle –  Audit pass to Mod 1 of Recruiter Boot Camp Online –  Hot tip cards –  Opportunity to attend full Recruiter Boot Camp Online raffle Maximize Quality of Hire