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Big Data, Big Disappointment (@TheDataPub)

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Versión corta de charla original. Creada para el meetup de @TheDataPub el 15 de Diciembre de 2015.

Publicado en: Datos y análisis
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Big Data, Big Disappointment (@TheDataPub)

  1. 1. Big Data, Big Disappointment L 10 lecciones y definiciones para no regarla. Jesús Ramos (@xuxoramos) (c) 2015 1
  2. 2. About me… -  Ingeniero de Software de nacimiento (ITESM). -  Econometrista Financiero por azar (Unottingham + UWashington). -  Estadístico Computacional por convicción (JHU). -  Consultado con 6 firmas para levantar sus capacidades analíticas. -  Antes Product y Analytics Manager en BMV. -  Ahora VP de Analytics en GBM. -  Co fundador de @TheDataPub. -  Gamer los sábados (PSN: xuxoramos). -  Foodie los domingos.
  3. 3. “Big Data has arrived, but big insights have not” - “Big data: are we making a big mistake? Tim Harford. Financial Times. Y con los $41bn que esperan que gastemos los cuates de y los de para 2018, nos queda una pregunta… Jesús Ramos (@xuxoramos) (c) 2015 3
  4. 4. Por qué ? Jesús Ramos (@xuxoramos) (c) 2015 4
  5. 5. En orgs maduras, porque… 1.  Les valen los falsos positivos. 2.  Correlación si implica causalidad. 3.  Les vale el muestreo. 4.  Machine Learning = Más potencia! Jesús Ramos (@xuxoramos) (c) 2015 5
  6. 6. Y en el resto de nosotros… No sabemos qué es Big Data! Así que “definiciones”... Jesús Ramos (@xuxoramos) (c) 2015 6
  7. 7. BD es una trilogía de 2 partes: Big Data El gran store de datos. Los grandes pipelines. Los procesos para adquirir, procesar y limpiar. / Analytics Los ‘eureka’ que ganamos al analizar datos a cualquier escala. Jesús Ramos (@xuxoramos) (c) 2015 7
  8. 8. “Big Data necesita a Analytics. Analytics no necesita Big Data!” (o un refri de millones de pesos haciendo nada) - Carla Gentry @data_nerd Jesús Ramos (@xuxoramos) (c) 2015 8 Lección 1
  9. 9. Mi ruego petición a uds… No hablen de BigData sin el sufijo ‘Analytics’! Jesús Ramos (@xuxoramos) (c) 2015 9
  10. 10. En serio…les imploro... Jesús Ramos (@xuxoramos) (c) 2015 10
  11. 11. No hablen de BigData sin el sufijo ‘Analytics’! Jesús Ramos (@xuxoramos) (c) 2015 11
  12. 12. Qué es Analytics? Dogma Tradicional Math | Stats | CS Nuevo Concepto Math * Stats * CS + + = Reporte = Data Product! Jesús Ramos (@xuxoramos) (c) 2015 12
  13. 13. Esto no es…? Data Science Jesús Ramos (@xuxoramos) (c) 2015 13
  14. 14. Computer Science Predecir la realidad Math & Stats Modelar la realidad Domain Experience Hacer las preguntas correctas Drew Conway dice… Data Science Danger Zone! Ops Analytics Machine Learning Cuando los software devs le entran al Machine Learning sin validación estadística. Jesús Ramos (@xuxoramos) (c) 2015 14
  15. 15. Definición limitada Computer Science Math & Stats Domain Experience Hacer las preguntas correctas Modelar la realidad Predecir la realidad Data Science Ops Analytics Machine Learning Danger Zone! Excepto esto. Esto es cierto :/ Jesús Ramos (@xuxoramos) (c) 2015 15
  16. 16. Lección 2: una nueva definición Analytics “Estudiar un conjunto de datos a través de sus cantidades, estructura, espacio o cambios para saber algo nuevo que mejore aspectos de mi vida“. Jesús Ramos (@xuxoramos) (c) 2015 16
  17. 17. Mi 2º. ruego petición a uds… No hablen de Data Science, sino de ‘Analytics’! Jesús Ramos (@xuxoramos) (c) 2015 17
  18. 18. En serio…no es broma... Jesús Ramos (@xuxoramos) (c) 2015 18
  19. 19. No hablen de Data Science, sino de ‘Analytics’! Jesús Ramos (@xuxoramos) (c) 2015 19
  20. 20. Y por qué tanta confusión? Jesús Ramos (@xuxoramos) (c) 2015 20
  21. 21. Lección 3: IT Vendors Big Data = Big Bucks! Big Ignorance + Jesús Ramos (@xuxoramos) (c) 2015 21
  22. 22. Lección 4: Barreras entre disciplinas Math Stats CompSci SW Eng DataViz Business Jesús Ramos (@xuxoramos) (c) 2015 22
  23. 23. Lección 5: Nuestro perfil de IT Innovadores Independientes Estructurados Sobre- ejercicio Inconsistentes L Soberbios L Inflexibles L Jesús Ramos (@xuxoramos) (c) 2015 23
  24. 24. Lección 6: Los roles en el Análisis de Datos Data Science Lead Data Scientist Mathematician/ Actuary Data Engineer DataViz/ Storyteller Biz Expert Jesús Ramos (@xuxoramos) (c) 2015 24
  25. 25. Qué estudia cada rol (en México)? Data Science Lead (Primaria) Data Scientist MSc Ciencia Datos (ITAM/UAnáhuac) Mathematician/Actuary BS Mates Aplicadas (ITAM/ UNAM) Data Engineer IT (UAM/Poli) DataViz/Storyteller MA Vis & Diseño Info (UAM-A) Biz Expert (La Vida) Jesús Ramos (@xuxoramos) (c) 2015 25
  26. 26. CEO Ops IT Finance Mkting Qué lugar ocupa Analytics en las org? En orgs jóvenes y ágiles… Analytics esta en el DNA de la organización! Jesús Ramos (@xuxoramos) (c) 2015 26
  27. 27. CEO Ops IT Finance Mkting Analytics Qué lugar ocupa Analytics en las org? En orgs tradicionales DEBE vivir pegado al CEO Jesús Ramos (@xuxoramos) (c) 2015 27
  28. 28. CEO Ops IT Finance Mkting Analytics Qué lugar ocupa Analytics en las org? Dónde lo encontramos usualmente? Tristemente…L Jesús Ramos (@xuxoramos) (c) 2015 28
  29. 29. Por qué no debe vivir en IT? No hacemos las preguntas correctas No tenemos el skill correcto No tenemos el sponsor correcto Jesús Ramos (@xuxoramos) (c) 2015 29
  30. 30. Lección 7: Sin preguntas correctas Software Proceso + = Automation Nunca preguntamos: -  El proceso esta conectado a un objetivo de negocio? -  Esta siendo medido? -  Es un proceso? O son usos y costumbres? -  Resultado probable: proceso incorrecto, pero automatizado y escalado – hacer más rápido y más eficience las cosas mal :/ Jesús Ramos (@xuxoramos) (c) 2015 30
  31. 31. Lección 8: Sin skill correcto IT & SW Dev Ingeniería CÓMO? Analytics Estadística POR QUÉ? La pregunta fundamental de la ingeniería es ‘cómo?’. La pregunta fundamental de la estadística es ‘por qué?’. Cuando respondemos ‘por qué?’, ganamos conocimiento. Jesús Ramos (@xuxoramos) (c) 2015 31
  32. 32. Lección 9: Sin sponsor correcto CEO Ops IT Finance Mkting Analytics El cambio cultural no lo lleva IT. Lo lleva de quien depende el revenue stream. Jesús Ramos (@xuxoramos) (c) 2015 32
  33. 33. Lección 10: Evidencia de la distancia entre IT y negocio Encuesta de +200 profesionales de datos. Aquellos que vienen de SoftwareDevelopment mostraron correlación negativa con aquellos de negocio. Este es el problema fundamental de la IT. Cuando Esa nube roja sea un óvalo estrecho de pendiente positiva y color azul rey, Analytics podrá nacer y crecer en IT. Fuente: encuesta de entrada para meetup @TheDataPub Jesús Ramos (@xuxoramos) (c) 2015 33
  34. 34. Big flops: cuando Analytics nace en IT Microsoft Famosa compañía celular Google Google (de nuevo) Walmart Jesús Ramos (@xuxoramos) (c) 2015 34
  35. 35. Soy un SW Dev. Cómo me convierto en un DA? •  Prepárate en estadística, mates, optimización (comienza por álgebra lineal.) •  Lee “Think Stats” de Allen Downey. •  Deja de ser problem automator y conviertete en problem solver. •  Acércate a tu negocio y aprende su idioma. •  Aprende R. •  No le entres al Machine Learning sin base estadística Jesús Ramos (@xuxoramos) (c) 2015 35
  36. 36. Cómo me empapo más? @TheDataPub * http://www.meetup.com/thedatapub/ Jesús Ramos (@xuxoramos) (c) 2015 36
  37. 37. Discusiones Pendientes •  Analytics + Ética •  Analytics + Gender Balance •  Analytics + Software Engineering •  Analytics – Data Charlatanry •  Analytics + Sistema Educativo Mexicano Jesús Ramos (@xuxoramos) (c) 2015 37
  38. 38. “La realidad no se revela a quien solo la contempla, sino al que se sumerge en ella para transformarla.” - Octavio Paz, El Laberinto de la Soledad
  39. 39. Gracias! Tw: @xuxoramos LinkedIn: xuxoramos Github: jsramos Jesús Ramos (@xuxoramos) (c) 2015 39

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