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Proposal Defense
[object Object],[object Object],Thank you
INTERNET USE FOR TOURISM (IUT): An investigation of travel related internet use behavior of international college students
Table of Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
CHAPTER 1: Generalities of the Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction: what draws me to conduct this research? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Background of the study: Tourism website evolution & Online tourism behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Background of the study: International student tourist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Statement of the problem  &  Research objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scope of the research  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],  &  Limitation of the research
Significance of the study: who will benefit from this study? ,[object Object],[object Object],[object Object],[object Object]
CHAPTER 2: Review of Related Literature and Studies ,[object Object],[object Object],[object Object]
Intensity of IUT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mathieson & Wall Model on Five-Stage Process of Travel-Buying Behavior Tourist Profile: Socioeconomic and behavioral characteristics Trip features Trip distance Trip pressure Trip cost Domestic pressure Party size Trip duration Confidence in travel intermediaries Perceived risk and uncertainty of travel Travel desire Information search Image of Destination (+ or -) Information search continued Assessment of travel alternatives Travel decisions Travel arrangements Travel experience and evaluation Travel Awareness Destination resources and characteristics Primary resources Tourist facilities and services Political and economic and social structure Geography and environment Infrastructure Internal accessibility
Empirical studies and critical analysis  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bonn, Furr and Hausman (2000):  Using Internet Technology to Request Travel Information and Purchase Travel Service: A Comparison of X’ers, Boomers and Mature Market Segments Visiting Florida . ,[object Object],[object Object]
Cheyne, Downes and Legg (2005):  Travel Agent vs. Internet: What Influences Travel Consumer Choices? ,[object Object],[object Object],[object Object],[object Object]
Hyde and Lawson (2003):  The Nature of Independent Travel .  ,[object Object],[object Object],[object Object]
Lu and Lu (2004):  Development, Distribution and Evaluation of Online Tourism Services in China . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kim, Jogaratnam and Noh (2006) conducted the research of  Travel Decisions of Students at a US University: Segmenting the international market . ,[object Object],[object Object],[object Object]
CHAPTER 3: Research Framework ,[object Object],[object Object]
Theoretical framework Tourist Profile: Socioeconomic and behavioral characteristics Trip features Trip distance Trip pressure Trip cost Domestic pressure Party size Trip duration Confidence in travel intermediaries Perceived risk and uncertainty of travel Travel desire Information search Image of Destination (+ or -) Information search continued Assessment of travel alternatives Travel decisions Travel arrangements Travel experience and evaluation Travel Awareness Destination resources and characteristics occupation ,  education ,  net income  and  age  are taken out. nationality ,  student’s identification number (ID) ,  Grade Point Average (GPA) ,  disposable money ,  total family income ,  living party ,  weekday internet use ,  weekend internet use , and  push factors  are added. IUT related Travel Awareness Key characteristics of the destination Travel desire IUT used on Information gathering IUT used on Travel decisions IUT used on Travel arrangements IUT as a long term consumer relationship tool Tourist Profile: Socioeconomic and behavioral characteristics IUT related Travel Awareness Trip features Destination resources and characteristics Trip distance Trip cost Party size Trip duration Confidence  in IUT Key characteristics of the destination Primary resources Tourist facilities and services Political and economic and social structure Geography and environment Infrastructure Internal accessibility
Conceptual framework ,[object Object],[object Object],[object Object],[object Object],[object Object],Tourist Profile Gender Nationality Student ID GPA Disposable money Total family income Living party Weekday internet use Weekend internet use Push factors Characteristics of the destination IUT related Travel Awareness Travel desire Trip features Trip distance Travel party Familiar about the trip Trip duration Trip cost Transportation Confidence in IUT Intensity of IUT Not use IUT at all IUT used on Information gathering IUT used on Travel decisions IUT used on Travel arrangements IUT as a long term consumer relationship tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHAPTER 4: Research Methodology  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Respondents and sampling procedures Research Instrument:  self-administered questionnaire Target Population: 17,798  undergraduate AU students Sample Size: 381 Sampling Method :  non-probability sampling Pre-test:   30 tour operators
Collection of data/gathering procedures ,[object Object],[object Object],[object Object],[object Object]
Pre-test Intensity of IUT Not use IUT at all IUT used on Information gathering IUT used on Travel decisions IUT used on Travel arrangements IUT as a long term consumer relationship tool
Statistical treatment of data: Descriptive statistics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Statistical treatment of data Influential statistics  ,[object Object],[object Object]
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my proposal defence

  • 2.
  • 3. INTERNET USE FOR TOURISM (IUT): An investigation of travel related internet use behavior of international college students
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Mathieson & Wall Model on Five-Stage Process of Travel-Buying Behavior Tourist Profile: Socioeconomic and behavioral characteristics Trip features Trip distance Trip pressure Trip cost Domestic pressure Party size Trip duration Confidence in travel intermediaries Perceived risk and uncertainty of travel Travel desire Information search Image of Destination (+ or -) Information search continued Assessment of travel alternatives Travel decisions Travel arrangements Travel experience and evaluation Travel Awareness Destination resources and characteristics Primary resources Tourist facilities and services Political and economic and social structure Geography and environment Infrastructure Internal accessibility
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Theoretical framework Tourist Profile: Socioeconomic and behavioral characteristics Trip features Trip distance Trip pressure Trip cost Domestic pressure Party size Trip duration Confidence in travel intermediaries Perceived risk and uncertainty of travel Travel desire Information search Image of Destination (+ or -) Information search continued Assessment of travel alternatives Travel decisions Travel arrangements Travel experience and evaluation Travel Awareness Destination resources and characteristics occupation , education , net income and age are taken out. nationality , student’s identification number (ID) , Grade Point Average (GPA) , disposable money , total family income , living party , weekday internet use , weekend internet use , and push factors are added. IUT related Travel Awareness Key characteristics of the destination Travel desire IUT used on Information gathering IUT used on Travel decisions IUT used on Travel arrangements IUT as a long term consumer relationship tool Tourist Profile: Socioeconomic and behavioral characteristics IUT related Travel Awareness Trip features Destination resources and characteristics Trip distance Trip cost Party size Trip duration Confidence in IUT Key characteristics of the destination Primary resources Tourist facilities and services Political and economic and social structure Geography and environment Infrastructure Internal accessibility
  • 23.
  • 24.
  • 25. Respondents and sampling procedures Research Instrument: self-administered questionnaire Target Population: 17,798 undergraduate AU students Sample Size: 381 Sampling Method : non-probability sampling Pre-test: 30 tour operators
  • 26.
  • 27. Pre-test Intensity of IUT Not use IUT at all IUT used on Information gathering IUT used on Travel decisions IUT used on Travel arrangements IUT as a long term consumer relationship tool
  • 28.
  • 29.