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RESEARCH ON INTERNATIONAL MARKETS
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March 2015

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PREFACE
Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions.
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© Copyright 2015. yStats.com GmbH & Co. KG, 22765 Hamburg, Germany.

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Methodology (1 of 2)
This B2C E-Commerce Report by yStats.com is produced in a holistic approach to contain relevant information about recent market trends,
sales figures, shares, products, Internet users and Internet shoppers as well as important player news in B2C E-Commerce in the relevant
region.
 This report includes the results of secondary market research: By using various sources we ensure maximum objectivity for all obtained data.
As a result companies get a precise and unbiased impression of the market situation.
 The report covers the B2C E-Commerce market. It takes into account a wide definition of B2C E-Commerce, and might include mobile
commerce and social commerce. B2B E-Commerce and C2C E-Commerce are not included, unless stated otherwise.
 This report contains a Management Summary, summarizing the main information provided in each chapter.
 Cross referencing of data was conducted in order to ensure validity and reliability.
 Besides providing information on the specific topic, every chart contains an Action Title, which summarizes the main statement of the chart and
a Sub Title, which gives information about the country, the topic, the unit or currency, and the time period the data on the chart refers to.
 Furthermore, the source of information and its release date are provided on every chart. It is possible that the information included in one chart
is derived from several sources. Then, all sources are mentioned on the chart.
 This report also includes rankings. Within these rankings, it is possible that the total amount adds up to more than 100%. If this is the case,
multiple answers were possible, and this is then mentioned in the note of the chart.
 If available, additional information about the data collection, for example the time of survey and number of people asked, is provided in the form
of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies were mostly used. When referencing them in the Action Title, the EUR
values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time
period. Should the currency figure be in the future, the average exchange rate of the previous year was used.
 This report includes mainly data from the last 12 months. The exact publication dates are mentioned in every chart.
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Methodology (2 of 2)
 This report opens with a regional chapter. In this chapter, information is presented on the regional level and the countries within the region are
compared among themselves in terms of relevant B2C E-Commerce indicators, such as sales, Internet and mobile penetration and others.
 A top country in the region by B2C E-Commerce sales opens the country chapters. For this country, major trends in the B2C E-Commerce
market, sales figures, shares of B2C E-Commerce sales on the total retail market, main online product categories, relevant information about
Internet users, as well as payment methods was included. Furthermore, major players in the B2C E-Commerce market were identified and
presented in rankings and a text chart containing qualitative information and important news.
 Other countries follow in the descending order of B2C E-Commerce sales. Where no sales data was available, other relevant indicators, such
as Internet penetration and online shopper penetration were used to rank the countries.
 The information included per country differed in scope due to varying data availability. For each country, a text chart with an overview of the
market and players was provided, as well as the data about Internet penetration. Other information, presented where available, was the
following: mobile penetration, B2C E-Commerce sales, online shopper penetration, motivation of consumers to shop or not to shop online,
activities carried out online aside from online shopping, such as searching for information about products and services and online banking.
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Definitions
The following expressions and definitions are used in this B2C E-Commerce market report:
 B2C E-Commerce: the sale of products (and services) through electronic transactions from businesses to consumers.
 B2C E-Commerce sales: the total sales generated either on the B2C E-Commerce market in a certain country or region, or the total sales
generated through B2C E-Commerce by a player on the market.
 M-Commerce: M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via mobile
phones.
 Cross-Border B2C E-Commerce: sale of goods (and services) directly to consumers in other countries, with goods (and services) being ordered
online through foreign online shops and delivered from the country where the foreign shop is based or from a central logistics facility, i.e. across
the country borders.
 Internet Users: the total number of inhabitants in a certain country that regularly accesses the Internet.
 Online Shoppers: the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
 Online Classifieds: websites displaying small advertisements about sale of goods and/or services, usually placed by individuals or small sellers.
 Daily Deals: daily deals websites partner with local merchants to provide products and services to customers at significantly reduced price, under
the condition that a certain minimum number of buyers will purchase it and/or available for a limited period of time.
 Online Payment: paying for transactions conducted through B2C E-Commerce is considered online payment. For online payment, there are
several options such as payment through PayPal, payment by credit card, through bank transfer, or with a mobile phone (“Mobile Payment”).
 Mobile Payment: Wide definition of mobile payments includes payments made in remote mobile payments and payments made in-store with
mobile devices (such as with NFC and QR scanning technology). P2P mobile payment transactions might also be included.
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Table of Contents (1 of 5)
1. Management Summary
2. Regional
• Breakdown of B2C E-Commerce Sales Worldwide, by Regions, incl. Middle East and Africa, in %, 2013 & 2018f
• Online Shopper Penetration Worldwide, by Regions, in % of Internet Users, incl. Middle East & Africa, 2013 - 2018f
• Mobile Phone Users, in millions, and Penetration, in % of Population, by Countries in the Middle East and Africa, incl. Saudi Arabia and UAE,
Ranked by Penetration in 2014, 2013 - 2018f
• Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, by Countries in Middle East and Africa, incl. Saudi Arabia and
UAE, Ranked by Penetration in 2014, 2013 - 2018f
• E-Commerce Sales in MENA, in USD billion, 2013 & 2020
• Breakdown of E-Commerce Sales in MENA, by B2C, B2B, G2B/C and Other, in % and in USD billion, 2020f
• Devices Used to Access the Internet in MENA, in % of Internet Users, April 2014
• Breakdown of Frequency of Shopping Online in MENA, by Selected Product Categories, in % of Internet Users, April 2014
• Breakdown of E-Commerce Sales in GCC, by Countries, in % and in USD billion, 2020f
• B2C E-Commerce Sales, in USD million, by GCC Countries, 2010 - 2014e
• Share of Banked Internet Users Who Access the Internet to Shop Online, in %, 2012 & 2013
• Share of Online Shoppers Who Prefer to Shop from Local Websites Compared to Foreign Websites, in %, 2013
• Reasons for Not Shopping Online, in % of Consumers who Do Not Shop Online, by Middle East and Worldwide, 2013
• Most Offered Payment Methods in B2C E-Commerce, in % of Online Shops, 2012 & 2013
• Number of Internet Users, in millions, by Saudi Arabia, the UAE, Jordan and Lebanon, 2013
• Internet User Penetration, in % of Individuals, by Selected Countries, 2013
• Devices Used, in % of Surveyed Consumers, by Israel, Saudi Arabia and the UAE, March 2014
• Breakdown of Place of the Last Purchase, incl. Online, in % of Internet Users, by Israel, Saudi Arabia and the UAE, March 2014
• Share of Online Shoppers Paying with Cash on Delivery, in %, by Country, 2014e
• Payment Card Penetration per 100 Inhabitants, by Bahrain, Kuwait, Oman, Saudi Arabia and the UAE, 2013
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Table of Contents (2 of 5)
3. UAE
• B2C E-Commerce Overview and International Comparisons, February 2015
• Share of Online Shoppers Buying or Browsing and Buying via Mobile Phones, in %, March 2014
• Breakdown of the Last Online Purchase, by Device Used, in % of Online Shoppers, March 2014
• Share of Cross-Border Online Shoppers, in % of Online Shoppers, November 2014
• Product Categories Most Purchased from Online from Overseas Websites, in % of Cross-Border Online Shoppers, November 2014
• M-Commerce Sales, in AED million, 2013 & 2014
• E-Commerce Sales, in USD billion, 2013 & 2018f
• Breakdown of E-Commerce Sales, by Airline Tickets and Other Categories, in % and in USD billion, 2013
• B2C E-Commerce Sales, in USD billion, 2010, 2012 & 2014e
• B2C E-Commerce Sales of Goods, in AED billion, 2012, 2013 & 2019f
• Share of B2C E-Commerce on Total Retail Sales of Goods, in %, 2014 & 2019
• Internet Penetration, in % of Individuals, 2010 - 2013
• Number of Internet Subscriptions, in thousands, 2012 - 2014
• Online Purchase Intention by Product Categories, in % of Online Shoppers, March 2014
• Breakdown of Online Purchase Transactions, by Product Category, 2014e
• Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 3 Months to February 2014
• Overview of B2C E-Commerce Players, February 2015
• Breakdown of B2C E-Commerce Players by Value Share, in %, 2014
• Breakdown of Businesses by Main E-Commerce Sales Method, in %, 2013
4. Saudi Arabia
• B2C E-Commerce Overview and International Comparisons, February 2015
• Breakdown of the Last Online Purchase, by Device Used, in % of Online Shoppers, March 2014
• Number of Mobile Broadband Subscriptions, in millions and in % of Population, 2010 - 2013 & Q2 2014
• B2C E-Commerce Sales, in USD million, 2010, 2012 & 2014e

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Table of Contents (3 of 5)
4. Saudi Arabia (cont.)
• Share of B2C E-Commerce on Total Retail Sales, in %, 2013
• Number of Internet Users, in millions and in % of Population, 2010 - 2013 & Q2 2014
• Internet Penetration, in % of Individuals, 2010 - 2013
• Online Shopper Penetration on Adult Internet Users, in %, 2013
• Breakdown of Online Purchase Transactions, by Product Category, 2014e
• Overview of B2C E-Commerce Players, February 2015
• Breakdown of the Last Online Purchase, by Website Type, in % of Online Shoppers, March 2014
5. Israel
• B2C E-Commerce Overview and International Comparisons, February 2015
• Share of Cross-Border Online Shoppers, in % of Online Shoppers, November 2014
• Breakdown of the Last Online Purchase, by Device Used, in % of Online Shoppers, March 2014
• E-Commerce Sales, in ILS billion, 2013, 2014e & 2016f
• Internet Penetration, in % of Individuals, 2010 - 2013
• Activities Carried Out Online, incl. Online Shopping, in % of Internet Users, 2014
• Online Shopper Penetration, by Gender, Age Group and Per Capita Monthly Household Income, in % of Internet Users in the Relevant Group,
2012
• Product Categories Purchased Online, in % of Online Shoppers, 2013
• Share of Companies Which Use Their Websites to Sell Online, in % of Companies Which Have a Website, July 2014
6. Qatar
• B2C E-Commerce Overview and International Comparisons, February 2015
• Devices Used to Connect to the Internet, in % of Internet Users, 2012 & 2013
• Mobile Shopper Penetration, in % of Banked Internet Users, 2013
• B2C E-Commerce Sales, in USD million, 2010, 2012 & 2014e

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Table of Contents (4 of 5)
6. Qatar (cont.)
• Internet Penetration, in % of Individuals, 2009 - 2013
• Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, 2013
• Online Shopper Penetration, by Socio-Demographic Group, in % of Internet Users in the Relevant Group, 2013
• Reasons for Shopping Online, in % of Online Shoppers, 2013
• Reasons for Not Shopping Online, in % of People Who Do Not Shop Online, 2013
7. Bahrain
• B2C E-Commerce Overview and International Comparisons, February 2015
• Number of Mobile Broadband Subscriptions, in thousands, Q3 2013 - Q3 2014
• Activities Carried Out via Mobile Internet, incl. “Purchasing or Ordering Goods or Services”, in % of Mobile Internet Users, 2014
• B2C E-Commerce Sales, in USD million, 2010, 2012 & 2014e
• Internet Penetration, in % of Individuals, 2009 - 2013
• Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, 2011 & 2014
8. Kuwait
• B2C E-Commerce Overview and International Comparisons, February 2015
• B2C E-Commerce Sales, in USD million, 2010, 2012 & 2014e
• Internet Penetration, in % of Individuals, 2009 - 2013
• Breakdown of Online Purchase Transactions, by Product Category, 2014e
9. Oman
• B2C E-Commerce Overview and International Comparisons, February 2015
• Device Ownership, incl. Mobile, in % of Households, 2013
• Smartphone Penetration, by Gender and Age Group, in % of Individuals, 2013
• B2C E-Commerce Sales, in USD million, 2010, 2012 & 2014e

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Table of Contents (5 of 5)
9. Oman (cont.)
• Internet Penetration, in % of Individuals, 2009 - 2013
• Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, by Gender, 2013
10. Iran
• B2C E-Commerce Overview and International Comparisons, February 2015
• Internet Penetration, in % of Individuals, 2009 – 2013
11. Jordan
• B2C E-Commerce Overview and International Comparisons, February 2015
• Internet Penetration, in % of Individuals, 2009 - 2013
• Internet Penetration, by Gender and Age, in %, 2013
• Share of Individuals Purchasing or Selling Goods and Services Online, in %, by Age and Gender, 2013

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1. Management Summary 11 – 15
2. Regional 16 – 36
3. UAE 37 – 56
4. Saudi Arabia 57 – 68
5. Israel 69 – 78
6. Qatar 79 – 88
7. Bahrain 89 – 95
8. Kuwait 96 – 100
9. Oman 101 – 108
10. Iran 109 – 111
11. Jordan 112 – 116
Management Summary
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70% of online shoppers in Saudi Arabia made their last online purchase
via smartphone, as of March 2014.
Don't Know
1%
Other Internet-Enabled
Device
2%
Tablet
3%
Computer
25%
Smartphone
70%
Saudi Arabia: Breakdown of the Last Online Purchase, by Device Used, in % of Online Shoppers,
March 2014
Note: may not add up to 100% due to rounding
Survey: based on a survey of total population aged 16+, conducted between January and March 2014; 403 respondents, Internet users who purchased online
question asked: “Which device did you use to make your purchase?”
Source: Google, TNS Infratest, 2014

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72% of online shoppers in Qatar made purchases over the Internet
because of “Better prices online” in 2013.
Qatar: Reasons for Shopping Online, in % of Online Shoppers, 2013
72%
58%
28%
36%
56%
41%
26%
5%
0% 20% 40% 60% 80% 100%
Prefer Goods from Home Country
Less Time Required
Brands not Available in Qatar
Bigger Selection Available
Goods not Available in Qatar
Convenient
Easy to Do
Better Prices Online
in % of Online Shoppers
Note: does not add up to 100% due to multiple answers possible
Survey: based on a survey of households and individuals; base of respondents: online shoppers in overall population: 277
Source: Ministry of Information and Communication Technology, May 2014

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