Humanising Technology
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Despite un-unprecedented technology innovation, since 2004, US labor productivity growth has been going down to a pathetic 0.5% per year. Why Technology doesn't drive growth anymore?
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Humanising Technology
- 2. Mobility is Now Universal 66% of Americans own at least two digital devices 36% of Americans own all three Source: Pew Research Center: Smartphone, computer or tablet? 36% of Americans own all three 2
- 3. 935 Source: Netskope Cloud June 2016 cloud services per enterprise 3
- 4. 4 “ Technology spending has risen 54% over a decade to $727 billion last year…”
- 6. 6 “Some economists believe the low-hanging fruit of innovation largely has been picked and that there is simply less scope for further gains.” Janet Yellen Chair - Board of Governors of the Federal Reserve System Productivity Slump Threatens Economy’s Long-Term Growth Wall Street Journal, August 9, 2016
- 7. 7 The Great Inventions: electricity, cars, planes and antibiotics have driven sustainable growth from 1870 to 1970. Source: Robert J. Gordon, “The Rise and Fall of American Growth”.
- 8. 8 “We wanted flying cars, instead we got 140 characters ” Peter Thiel PayPal Founder
- 9. 9 Mobile Devices Cloud Services Big Data
- 10. 10 72% of organizations do not access SharePoint on mobile devices The BYOD Flop
- 14. Let’s Put The Human Back In The Center 14
- 17. The Microsoft Graph Breaks the Apps’ Silos 17 User Files Conversations People & Groups Events MANAGER PEOPLE FILES MESSAGES CONVERSATIONS EVENTS
Editor's Notes
- How can technology augment our humanity rather than diminishing it?
- By all appearances we are at a golden age of innovation. When you take a look specifically at Information technology and at the digital workplace you see some pretty clear trends with very impressive innovations. First Mobile devices have been widely adopted at an unprecedented pace. Apple has already sold more than a Billion iPhones.
- Cloud services and specifically Office 365 are also a rapidly growing phenomena.
- Enterprises across all industries continue to heavily invest in Information technology. 54% increase in Information technology over the past decade. CFOs’ continue to approve your request for continuous investment in collaboration, in cloud services and in enterprise mobility.
- But despite all this technology innovation and all this continued massive investments in technology, Labor Productivity growth is shrinking. Labor productivity measures the amount of goods and services produced by one hour of labor and is a key indicator for economic growth and our standard of living. The main factor which has been driving Labor Productivity growth for the past 100 hundreds years has been technology innovation. Productivity growth picked in the 50s’ with 3.5% annual growth but since 2004, labor productivity growth has been consistently diminishing to a pathetic annual rate .5% in our current decade. Technology Innovation doesn’t produce economic growth anymore and this is a source of great concern for the strength of our economy.
- Gordon has analyzed the US Labor Productivity Growth fluctuations over the past 200 years. The US labor productivity growth has been consistently and rapidly going up for an entire century h from 1870 to 1970. During these years the US standard of living for the vast majority of the US population dramatically improved. Gordon attributes this consistent and dramatic growth to the great inventions which happened at the beginning of this period and have been developed and distributed during the first three quarters of the Twentieth century. Robert Gordon believe that the introduction of computing and the Internet revolution did have the same impact than these great inventions and didn’t re-invent the economy. Instead, the Internet has created a new industry: the high tech industry but it did not transform all the traditional industries and its impact was only distributed to a fraction of the overall US population, that why Gordon explains, the economic has been growing much more slowly since 2004. Gordon predicted already in 2000 that slower growth was ahead.
- Mobile Devices, Cloud Services and Big Data (Analytics) are Today innovations, can they deliver the same productivity gains? The ability to carry a powerful computer and a sophisticated camera in our pocket enable us to easily access an infinite amount of information and services. The proliferation of cloud services enables companies to have access to enormous computing resources, on-demand, without having to set-up and maintain expansive server farms. Big data and artificial intelligence can help us make much better decisions. So many question Gordon’s assessment that Today innovations are less impactful than Yesterday ones.
- While mobile devices have been widely adopted outside the office, it didn’t enable us to connect to enterprise system. So the explosive success of mobile devices didn’t create the expected productivity gains for the business. Mobile ended up being just a personal communication tool: contact, calendar, email but not a business tool which makes a difference.
- The problem is that mobile devices have been designed to distract us, to entertain us. We are in a App economy and each app compete to gain our attention. Attention is the new currency and Apps want to get our attention. So we get a lot of notifications, every app ask us, can I notify you when something happen and we are afraid to miss a critical update so we agree to be notified.
- The problem is that business requires focus. We need to focus, in order to think and act. We need to focus in order to solve problems. We need to focus to develop software, we need focus to listen to each other, in order understand our customers. Focus is the key to business productivity. So the very design of the mobile devices doesn’t match the most basic business requirement: focus.
- That why consumerization of It doesn’t work. You can’t just cut what works in the consumer world and paste it into the enterprise environment. What has been designed for customers will not magically apply to the business world. We have different requirements for entertainment that we have for business. That being said, we still can learn a ton from the consumer world as we design business services. We can learn how to design a better experience and how to use social media to boost adoption.
- Technology innovation can bring productivity only if we put the human back at the center. If we design software services which respect human beings, we respect their humanity and doesn’t reduce them to eye balls, click rates and conversion rates. So how to humanize the digital experience?
- We need to deliver an interface which matches the way the human brain works. You don’t wake up thinking about Salesforce, Office 365, Skype. Our brain doesn’t think apps it thinks topics.
- We need to break the app silos’ and that exactly what Office 365 started to accomplish by abstracting the different servers: Exchange, SharePoint, Skype and define a generic set of APIs’ which expose things like user, files … across all the underlying services.