2. Brand your daily business email |
Profile
DATAHOUSE is a Regional ICT company
registered in 2006 under Tanzania Company
Act, 2002. Specializing in ICT solutions and
Consultation
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Our Product
• Electronic Document Management System
• Workflows
• Automatic Data Processing Technologies
• RFID File & Assets Tracking Systems
• Movable shelves
• SaaS (Cloud Computing)Services Such as
i. Google Apps ( Gmail for Bus, Shared Calendar, Docs…..
ii. Email Branding
iii. Email Encryption
iv. Email Protection and Continuity
v. Email Archiving
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A bit about business email
85%
of all business
communications
are by email
the number
of emails an
average
business
person sends
out annually
the average
open rate
the average
campaign
click through
rate
Utilise the valuable real estate in something you
already own… your everyday business emails
Channel Reach Impressions Engagement
15k 99%+ 9%+
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What is ClearFormat?
Turn This
Business email branding
tool:
• Interactive website
navigation
• Targeted promotional
banners
• Unified email
signatures &
corporate branding.
• Disclaimers for
compliance
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What is ClearFormat
Into This
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What it can do for your
business
Brand Enhancement
– Provides a consistent & professional look across your organisation
– Strengthens relationships & encourages trust
– Builds awareness and improves corporate visibility
Powerful Marketing Tool
– Messaging is highly targeted and is managed by you, in real time
– Different departments can have different messaging included in
their emails ensuring the right message is reaching the right
organisation
– All activity/clicks are measurable through the online dashboard
enabling a refined marketing approach and the ability to report
on ROI
Generate Revenue
– Messaging provided through official business email provides instant
credibility (remember that 99% open rate?)
– Creative email branding triggers immediate action: sales, downloads,
inquiries, registrations, etc.
– Clear and highly targeted messaging drives inbound traffic to
corporate websites & social media platforms ready for you to convert
Generate
up to 10%
additional
traffic to
your
corporate
website
using
ClearFormat
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Enhance Your Brand
Communicate your company branding and create a
standard, organisation wide, email signature
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Include targeted marketing
Bring the power of your website to your business email
Incorporate highly targeted messaging with clear Calls to Action
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And a generate revenue
Generate revenue by allowing customers to book/order
products/service directly from your email communication
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It’s also mobile
ClearFormat is fully functional
across all mobile devices
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Reporting & ROI
•Detailed analysis
•Bespoke reporting
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Reporting & ROI
•Detailed analysis
•Bespoke reporting
•Easy user management
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Reporting & ROI
•Detailed analysis
•Bespoke reporting
•Easy user management
•Ability to assign
different departments,
different targeted
branding
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Reporting & ROI
•Detailed analysis
•Bespoke reporting
•Easy user management
•Ability to assign
different departments,
different targeted
branding
•Bespoke template
creation
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Reporting & ROI
•Detailed analysis
•Bespoke reporting
•Easy user management
•Ability to assign
different departments,
different targeted
branding
•Bespoke template
creation
•Easy signature
management
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Reporting & ROI
•Detailed analysis
•Bespoke reporting
•Easy user management
•Ability to assign
different departments,
different targeted
branding
•Bespoke template
creation
•Easy signature
management
•Banners can be
uploaded quickly and
easily
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Security & Control
Spam
Avoidance
• Templates regularly checked against leading IP and heuristics databases
• Sample emails regularly “flow tested” against email clients
“Clear-Flow”
Technology
• Ensures the highest levels of security for your data
• ClearFormat servers only ever see the email HEADER and never the BODY of
the text
Audited &
Authenticated
All actions conducted across the ClearFormat servers are audited and
authenticated (via SSL) – thus ensuring the highest levels of security and, in the
event required, the ability to track and trace (who did what, where and when)
Delegated
Authority Rights
and Hierarchy
Users across different departments can be allocated separate access control
to the components of the system – enabling self-management and ease of
change, as required
Full LDAP
integration
LDAP integration means that should your systems employ full AD functionality,
then ClearFormat can integrate and update seamlessly with your network, thus
ensuring minimal operational overhead and the future-proofing of the solution
Self-Managed
The console functionality enables delegated users to upload and revise
branding and email designs at will without the requirement to contact
ClearFormat for a change request
24/7/365
Being a global organisation ClearFormat operates a 24/7/365 support
facility
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What our clients are saying
“Our mobile sales force now have the ability to send branded emails directly from their handset
devices, without having to manually set this up as it is now all centralized. Normally
it would take us a while to do this, but with ClearFormat this can be done in a matter of hours”
Barry Brown – Design Manager (Aurora Hotels)
“ClearFormat has allowed us to provide consistent and professional e-mail branding solution to the
business. Operationally it has allowed departmental branding and the ability to track this in order to
get the department’s message through whether it has been for accounts to announce direct debit
offers or marketing announcing new services and green issues. From an IT perspective it has done this
all without drawing on the technical abilities of an already busy department”
Paul Caney - IT Manager (Addison Lee)
“Our email signature with clearformat is an excellent acquisition that has reduced business costs,
improved services and enhanced our brand. Grove Groups fantastic support and constant
feedback, their service management processes are indeed best practices.” We are exceedingly
pleased with the results and the impact clearformat has on our business.“
Felix Director of IT (AIICO Insurance)
“All of our staff have now become brand ambassadors, allowing us to increase the reach of SAT’s
marketing messages and campaigns by interlinking this with our email, which we already use on a
daily basis.”
Anir Bidesi – Head of Information Systems (SA Tourism)
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How to promote your business & generate
sales
Experience has taught us….
• Clean, clear and concise branding is always more effective
than overly cluttered designs
• Utilise all the information you have available (i.e. through click
reports etc) as this will show you the, often very surprising, results
• Include easy to use website navigation that directs users to your
key website pages – and make those pages relevant
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In Conclusion
Does your brand shine at all client
touchpoints?
• 85% of corporate communication is still done via email
• Turn every employee into a Brand Ambassador & Sales person
• Email branding enhances your corporate brand and company
offering with every email you send
Can you afford to not have your
emails branded?
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Contacts
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Our Contacts
Please Contact Us Today To Get Started
Datahouse (T) Ltd
Samora Avenue/ Morogoro Road
PPF House, 5th Floor
sales@datahousetza.com
0655176976
+255222136575
www.datahousetza.com
