Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

<yahoo>インターネットユーザーは「iphone 6s」の何に注目していたか?

9月10日に「iPhone 6s」と「iPhone 6s Plus」が発表され、瞬く間に話題となったのは記憶に新しいでしょう。今回は、「iPhone 6s」と「iPhone 6s Plus」が発表される2カ月前から発表約2週間後(2015年9月10日~9月30日)までに検索された関連キーワードの検索数推移を紹介します。

  • Sé el primero en comentar

<yahoo>インターネットユーザーは「iphone 6s」の何に注目していたか?

  1. 1. Yahoo! JAPAN Ads White Paper 1/13 4’)/9—«‘t’~y | :L—b“‘—lat liPhone 6sJ ODWIZEE L/ ‘Cl, 7’:73 ? llPhone 6s/6s Plusl 3§fiElTJl§03l‘§$; R§. l3“5d‘/ ‘§ / f‘/9—7~“J l1—*3“—§lJF= ] 2015/10/8 BIL“/2YDlZ Z (: ??&£E 51% (C 7&6 &l‘= ‘f'eS03i I‘ 7a‘r; I2Ab'CL%>0D73“ %| Eli. liPhone 6sJ E liPhone 65 Plus] 73S%§EEl’I5 'iPhonel 0D¥lIlt‘rl¥. E§§‘t§§0D_: L—X_C9o 2U14£=9fi10|: lC 27Jl5JElTJlJ“5’3§§§: ‘l«"J2il§FIa‘fil§ (2015¢9fi10|_~9fi30l_) §‘%§El’I7‘: ’iPhone 6] d: liPhone 6 Plus] (‘: $fi% 2015 §’ClZlfi%ES1’L7.‘: E5iE= l=-'3— l<‘03l§%§‘z'5l3‘E$§’&. ‘fI’: ’ItI‘L/ E73”. r-(DIEJ IEJ lC%§El’t7': llPhone 6sl & llPhone 6s rt‘/ ’>"—3t"~“J l: l.—*f—7J“}IEl. FCL7E0Dl2tlF'7E37:0)73 Plusl lat 97-l< ESIZESEEEEBD7:: Ztlat§E'l§lZ¥fiL/ L0)‘Cl: t ¥llf§'%0Dl‘§§= t=—'D— l*"Er_clZ%‘CL%E= ‘9”° E7': Z0). ‘tE¥’E 72ItL‘C L; A: 573% % U 0D¥fil€%¥EilZ’Dl, ‘Cl: t%$’ClC7:£73‘3 7.’: EEEXK %? §0D¥fi~>'J—7§%iél: r‘6JL7‘7ESla‘%0D%3«‘%l: lfC 735- l: l—X: l‘—)l/ l<‘l 73SlJl]1’3D7Z‘_Z&"C %0)l%l%‘riE’€°*3‘ <72‘? -_'l, ., “(XE&‘5lZ%0)ElZ’JL‘C‘f53§I| I.7JS't'§‘I'§DEL/7:. Copyrtght (C) 2015 Yahoo Japan Corporatton. All Rtghts Resetved ? ?§l’tt§lFfl A ¢iIt. ‘f. Il Y’
  2. 2. Yahoo! JAPAN Ads White Paper 2/13 I t5<tL -ee¢—o—seh - teesttpzo --------------------------- -- 3 - l%2éé’IEl a3:= :-. :a. :r—': — I< --------------------------- -- 4 - l¥? fi’AJ5r'J§ét‘lEll (D%‘tJ: §'I= l=—'3— F ——————————————————————————— —- 5 - lEli%fifi!1’alEll 0). ‘$JJ: §'+$—'3— F ——————————————————————————— —- 5 - tfifiéfiltfitfifilffi - ? / >(7B| lfae'JE= i=—'3— l*‘$fifi§5l}E$§ --------------------------- -- 7 - / ty_ >ea>r; asa: r—u— Ivtaessztats --------------------------- -- 8 - x7— I~77t>t~a>r; aaa4=—'3— Hraissztara --------------------------- -- 9 -fi%$—U—FEfififi - tee$—U— I<a'I'atI: $t --------------------------- —- 10 - am: ——————————————————————————— —— 11 - ld-‘ti : =l= —'7— l< liphone7l anteesszteta --------------------------- -- 12 - Eldfitfltlg ——————————————————————————— —- 13 Copyrtght (C) 2015 Yahoo Japan Corporattoh. All Rtghts Resewed ? R§l’t‘IA3lFl‘l A tifiifll
  3. 3. Yahoo! JAPAN Ads White Paper 3/13 I Ifiié-‘—l= —'7— Ffiifi - Ififiifitilfizo liPhone 6s/6s PIUSJ %5E: l§$§5U: l1'Z20 (2O15fl57fi10E| (E) ~2015fl59lEJ30E| (710 ) I Checkpoint 1 iphone6s iphone6s ‘ 2 7.-43,, _>6s 7,-4g, ,_,65 liPhone 6s/6s Plusl 0)%E27'JfiEIT032015’ElE7fi 10E73"5 3 iphone 65 iphone6s 7-1 ZOISEQH 30E|03FafilCl§3§El’l. l'Cl¥l: E:F—'j— l*‘03E§§§Ri 4 ‘P“°"e65 ‘T *1 ‘P“°"e6S lIZ20lC'3b’C ¥‘1w: <3iJI: tts: ttJaar. /tv: i> X7- 5 a” ""'°"e6s ""'°”e65 PS’ i~ 3 7r > its lZJ: ’fii2l; t;= §iE LFC”iphone6s” "74 3 7r — > 6 7472‘/6s iphone6s §§%E| ” “ _ _“ _ G ‘ _ 7 iphonees fig 65 65 ‘C L17; fir) ’fX&ElLX/ —77“a~ L40) ltphone6sJ 8 ‘J7 HR‘/0iph0ne6s¥. ’f5J. biz iphone6s plus X/ °_X§ 00) “phone 65J A | —7’r 9 65 au iphone6s 77r—>J l7'f77r DJ 72t1& §§Ei§L‘C‘0)l§$7.‘)‘E§‘l‘t‘!5 10 ‘P“°"e65 tea ‘P“°"e65 P ma: cicra a or. %‘&¥fii%l%t§tJ“%iEE. ‘=7rI7’: eaizraita-5 11 iphone6s9Efiweb¥lt"J. com iphone6s lflfitfi - _ _ 3*? b .1: D . 12 iphone6s plus iphone6s au 13 iphone6s lflli$§ 747% —‘/65%? -’rweb¥. ‘t’J. com _ 14 7’»r37r>6s5‘E1-‘rweb? vtt’~]. com I Checkpoint I5 docomo iphone6s iphone6s ? lF"I|47R3fi'. _ n _ _ _ __ fi 16 FEE iphonees RTE iphone6s / VVJ / CR7 i77r / "Cl§%‘c"l’l7L2F '3 l’°&J: |:$x§'5 1, W, ,,_. /65 , _1 iph0ne6SJj MW e. 35EDELl: t7:t: <. 2oiaa>= r—-J— l<‘<7J51515l| Ela*§idE 18 iphone6s au ‘J7l~lE‘/0 iphone6s lJ_Cl/ E= lJl: Zo lEl_: 'VL/ E§$: l:—U— l*‘(D|7S§R’Et77‘§C» X7- 19 lP"°”e55 Pllgqlilfl 7’r77'_/65 7‘; l77f‘/ lC3':3l/ ‘)‘54'-—'j— F—ClEU ("J: |‘/ lClEl£7B§l/ EUVEXU 2" 'F"‘°"e5‘P 'P“°"’365F"””‘X lZFa§‘9”Z>= l'—-'3— iwa/ /2«r>L, trso. .i: pe. i2i<a'9e‘tnrs XYahoo'l‘§$lZ4BlT5§? /K41 mu: >/17- i)‘7r>/ siji/ Av H was H _ R79» R 2:IaeieI: iiaa: er. ;.: “eIa< ’&}%ELfCLZo)73%’>i3‘3 7': t*6%7cB2’L§7a”. Copyright (C) 2015 Yahoo Japan Corporation. All Rights Reserved ? !?§i’fiA3iFfi A $fi$lz. ‘fit
  4. 4. I ifi3§= i=—'7— | <fi7|‘fi — i%fi%’iE| J 0); %J: §-$'—'j—| < UTVZI‘/ I 9fi1OE| (C%lJ: '§'rL;7f: 2 [X7— i77r>l 9fi10EiC, %J: %=? 'ibE |3§E= F—'3— F: |“Jj10 | ’a§iE= F—'7— F: |“JD°10 § avian: (ea) 1 math (#3) 1 iphone6s ‘J7 MK‘)? 1 iphone6s >4=E'J , 69.2 2 iphone6s au i 21.6 2 iphone6s ttii I 64.5 3 iphone6s docomo 20.1 3 docomo iphone6s i 29.6 4 au iphone6s 3 19.3 4 iphone6s au 28.6 5 iphone6s 7-K 9.5 5 iphone6s EE9 : 27.9 5 iphone6s +347; i 8.2 6 iphone6s RZHE ; 27.6 7 iphone6s iilfiifi 7.3 7 iphone6s docomo : 25.8 8 iphone6s E 6.4 8 iphone6s EU I 24.7 9 6s 3.6 9 iphone6s yj i/ K‘>0 } 22.8 10 iphone 65 3.2 10 iphone6s 7<§E i 22.0 >i<iPhone 6s%§E0)3i: —'3— FT. 2015$9EJ9Ei : :2015z:9)EJ 10 E >: <iPhone 6s’£ii§0D= i=—'J— F c 2015z:9)EJ9 c2015$9fi 10 E J: t$§zLfC i§i§5l7J“. %: §+L/ F:iifi10=i'—-'7— F J: i:$3‘zLJT $§3r"E§$(7J“%'. i§LJt: fii10=i‘——'3— F X-*ii%?0)§TJ 7 J: i:§Sl1iEOD/ J§5l, .T. §i§2ifil—>( t Z"-3%J‘17 bfmé Z til; '0 B; %—E0DaIJ t| .’. ’£'SliE0>/ J§Sl#. %2WLX l~ E Mfittl b L Mé 3 til; 0 | E§$l1iE1“€ii| E4i_‘L7J“‘§Ta? §$—'7— i*‘73*35§ FJ§52iI1"C€}lEifif3“§t+‘5:F—'3— FDVE5 | Checkpoint | Checkpoint %§Eé’i E|0)) ("JZI >iC3’5i‘1‘5i§§’<EEZ> & ‘%‘? §0D¥. ‘fi"J’&§. fl 17- i~77t >'C‘i: .t. 1 (‘J21 >| §H§iZ"iphone 6s”2:= Fi" U LfC73‘X7— i77r >0D$1"'J 7‘%¥it”iphone 6s"’4T: .‘EH3>*€r 7‘%¥it0)¥fiE31‘i: fi’)E*= F—'D— | <‘0D$fi%§5'(73“J:11‘ZiC5 >0 1’)t*7': =F-'3— | <‘0D? ifi%§5'(0)7%'. iE73“El‘Z"5ib7': .. 4’ D b i LJ7.‘:73‘ 7i§$§Sl0)J: §f§73“%*6T%7J‘D 7':03i: .t iiPhone6s XEUJ tL5=i= —‘3— F76 Lz7‘: ° Copyright (C) 2015 Yahoo Japan Corporation. Ail Rights Reserved. §§¥Bfi§i}‘~FJ -$i$SZ%U:
  5. 5. Yahoo! JAPAN Ads White Paper 5/13 Ifi%$—U—Ffifi — i%mamei®e: e¢—U—H UTVZI‘/ I 9fi12E| (Z%lJ: §'+LJ7I: 2 {X7— i77r>l 9fi12EliC, fJJ: a“= ?'+L27': i%§: ‘E= i=—'3— i<: M2710 |3§iE= F—'3— i<‘: iyD°10 i fifiElt| : (E) fifiEItl: (rs) 1 iphone6s¥. ’f’iJ 1 iphone6s¥. ’fi’iJ 5.1 2 iphone6s E i 4.8 2 iphone6s 735- 4.1 3 i<: E iphone6s i 2.4 3 iphone6s E 4.0 4 docomo iphone6s 3 2.2 4 F: -E iphone6s ¥. ’f/ ii 3.7 5 softbank iphone6s 2.1 5 au iphone6s iflfiifi : 3.6 6 au iphone6s 2.0 6 iphone6s $5 : 3.2 7 iphone6s 1.7 7 iphone6s au : 2.9 8 iphone6s 7-1 S 1.6 8 au iphone6s : 2.7 9 iphone6s docomo 1.4 9 iphone6s : I—X‘: l‘—)L | *‘ i 2.6 10 iphone 65 1.3 10 FIFE iphone6s i 2.6 >Z<iPhone 6s%§E0): i’»—'3— is C. 201549624 t201549)EJ25 E >: <iPhone 65’; §]iEOD= F—'3— is c 2015z:9)EJ 24 c2o15z:9)Ei 25 E J: t$§zLfC i§i§5l7:i“%: EL/ f:iiH10=i'——'3— | " J: |:. $3‘zLJT i§3r"E§SI7J‘%1i§tJtifii10=i’——'3— F X-*ii%—?0)fiTJ ’ J; i:§Sl1iEOD/ J§5l, .T. §iZ2{fil—>( t 2: "- 3%tt) Jfmé Z CIZA: O B%—30DaIJ t| .’. ’£'51iE0>/ J§$l, .i5.'fi2ifil«X | ~ E Mfitdx [J L Mé Z UCJ: 0. | E§$l1iET€ii| E1i_‘L7J‘'§Ta1§$—'3— i*‘73*Z5§ EJ§§lil1"C€iiEifif3‘§t+‘§: F—'3— F7J“Z‘é5 | Checkpoint | Checkpoint . yP: ‘fi"JF#El1f: i‘E|0D 9 H 123 (CiZ. L / W‘J: | >iC2i': §t'C"iphone 6S"t X7— i77t ‘/ iC3'5l, "CiE. L iiphone6s¥. ‘i-"JJ 03i§73 / V ”: ’P»‘f"J”’<1Z. ‘iE¢7>*€. ‘1’)’e*7‘: $—'3— | <'0)$§3'é‘: §Sl73"7-E138 $7’; :03 ‘JZi‘/ tt| :$§‘2‘9”§t. 7M7k0D"’é”iZFa573”§$—'3— | *‘73‘i ’>"’fE>’7‘iC2BL’C’£-3:Fi" ‘J 7‘%? ir‘_”’iphone 6s”’<E. ‘f%fi23'>*§1’J iL‘L100)'3F'iCE/ ~77 < E'51’L§J:5 {C733 "C33 0 J: DEPKESIC t*7‘: iF—'3— | <‘73‘"J: ifi10I7§iC’Z>< fi‘. '51’ta: L; /:8 E§)’°<Ei‘fiF%? J‘ lfCl/ § &%‘i51’t§‘9”. , Copyright (C) 2015 Yahoo Japan Corporation. Ail Rights Reserved. §? ¥Bfi5i}‘~FJ -$i$SZ%fl:
  6. 6. I ifi3§= i=—'7— F2216 — i,5Ji%fi! li‘: .‘E| J 0D%i§'+= i=-'3-I‘ UTVZI‘/ I 9fi25E| (Z%J: §'+L/7?: 2 {17— F77!‘/ I 9fi25EllC, —%J: a"= ?'+L27': i%§E= l=—'3— i<: |“‘Jj10 |3§iE= F—'3— i<‘: I-yD°10 § avian: (ea) 1 fifiE| l:l: (PE) 1 au iphone6s ‘ 2.9 1 iphone6s TEE , 6.1 2 6s 3 2.3 2 6s 1 2.4 3 iphone6s 2.3 3 iphone6s | ZI—1'ZI-)| z|< i 2.4 4 iphone6s im 3 2.2 4 iphone6s1iifii‘§ 2.4 5 iphone6s plus 3 2.2 5 iphone6s ‘J7 i/ (‘>0 : 2.4 6 7»r77r>6s 2.1 6 7»r77r—>6s i 2.3 7 7«r7:r—>6s § 2.1 7 iphone6s EE9 } 2.3 8 iphone 6s 3 2.0 8 iphone6s plus I 2.3 9 FIRE iphone6s E 1.8 9 iphone6s i 2.2 10 iphone6s au 1.7 10 iphone6sp| us i 1.9 >i<iPhone 6s%§E0): i:-'3- i< cu 201549624 E201549625 E >Z<iPhone 6s’aéii60)= i=—'J— is c 2015z:96 24 t2015z:96 25 E i; t$§zLfC $§i§5l7J‘%: EL/ F:ilfi10=! :-U- F J: i:$3‘zLJT i’§3r"E§$(7J‘X%. i§L2tifii10=i’—-'3- F X-16303671’J: i:§SlliE0D/ J§5l, .CZiZ2lfil; i | *t‘L3%tt) Jfméitilézio. B; %—EODaiJ tl. ’.’£'SliE0>/ J§Slfi. %2lWLX | ~’&M%tt)LJ cL§Zti: J:0. |6§$i1iET€ii| Eli_‘L7J“‘§Ta1§$-'7- l*‘7J*35§ FJ§§Zli1”‘C€iii. E.lfif3“§t+‘5:F-'3- FDVZEE | Checkpoint | Checkpoint BJi%FwEI1E‘E 0) 9 )5J25E| iCiat iau iphone6sJ V9 [iphone6s 1 7 - | 7 7r > (C 35‘ M ‘C lat . iiphone6s E E] T5 lEfi7i§J 72it' fi§)K’a‘:1fi§9‘LfCL§&3>*'51’l§7i1$%0)i§73iC [iphone6s III-1:! ‘-)| z|*‘J iiphone6s fifi7F§J 781303 i6sJ ’° ’iphone6sJ Tckfil E5Z6b’C€-‘| E0)¥fii§l%1?§iCDb‘C1fi $-'3- | *'73‘5>0’{>LfCEi5‘D ¥. ‘fi’JFafi11’aE| <J:0llli. ’i3"T. LJ %lfCL§173“’5’7<%‘51’t$b7': ° 1 R§)’°<T:7ifiF§? J‘lfCL§)k73“§Lt1E$EH‘C§$73”. Copyright (C) 2015 Yahoo Japan Corporation. Ail Rights Reserved. §§¥Bfi5i}‘~FJ -$i$SZ%1J:
  7. 7. Yahoo! JAPAN Ads White Paper 7/13 I 16615511613616 - ¥n4x666$—U—He$8fie iiPhone 6s/6s Plus] %§/ ¥:’i. "Jl? :~'1li’: ':‘/ EJi%l? fiZl’E: ‘6fi? §0Dl3§iE$—'7— | *‘7lfi$§‘z'5Z}E¥§ (2O15$)5J7}5J 1OEl~9fi 30E| ) +/ (VII) . ..17— l‘77'r‘/ iPhone 65/ 65 Plus fllifififiliéz‘ 9i3]25E| iPhone 6s/ 65 Plus ¥¥‘JEfi!1B 9)3l12El §i= ‘—§17JHTiI 56521353? 751103 7fi17E| 7fi24E| 7fi31l: 8H7 85114:! 8H2lE| 8fi28E| 9fi4l: 9611 951183 9H25E| ->I<Yahoo! JAPANlZ&"5l‘)5/ A‘J3 >3’5clZU'17- i~77r>i: BL1§: =i= —'3— F liphone6sJ 03$§§§5l | Checkpoint | Checkpoint 4=—9—i< liphone6sJ 0)$fi%§$(E? ‘/l‘»rX; ‘;'| J‘Ctt$5‘z‘9”§t. fi¥‘J‘»(X'C‘0D$fi%§Sl7a‘: ti: /‘‘Z>c 27- i~7;r ~/018% re-fir‘/ w7c*ei: %2e27:6a1 17:6a1i: a5E0z24ma‘a5 £5173‘/ f‘J: I>0)7ifi%§5I’&LE| '3‘C330‘ #6l: §§2«%Ei: —E03 nee/ U. §‘%§E|0)96l0ElC1fi%i’fz'5(73“%. J:§LJ $105113 itaiannvaazzeorczcniaanxoevr. L t,5Jf<Jt.5fi! lE‘L lZ‘t3ifi$0)E-073“33&"9’”1’t'Cl/ $9'° Copyright (C) 2015 Yahoo Japan Corporation. All Rights Reserved. §? ¥Bfi5l}‘~FJ -$363227-TU:
  8. 8. Yahoo! JAPAN Ads White Paper 8/13 I tfiiééfizifiifzfifiirfi - RVj>T®fiE$—U—Ffi%fifi% FiPhone 6s/6s Plus] %45E/ ¥:’fu"J| ?:~'il2E‘/ EJi%| ?fiZl’E: ‘fifi? é0D|3§iE$—'7— Fififififilififg (2015$}5J7}EJ 1OEl~9fi 30E| ) +iphOne6S iPhone 65/ iPhone 65/ 6s Plus 5&3 6s Plus fifififilfifi +7’f77r—‘/6s 9FJ10El aazsa iPhone 65/ 65 Plus ¥¥‘JBfitt: ‘ 9}5J12E| fiizbfififi 7EJ10E| %§17JF. |fifi 8fi10El 7fi10El 7FJ17El 7)3J24El 7EJ31E| 8EJ7E| 8}5J14E| 8H21E| 8)5]28El 9F!4El 9EJ11E| 9F]18E 9)3J25El ->I<Yahoo! JAPAN(: zr*5H5/°‘Jj‘/ fobirfiafififil | Checkpoint | Checkpoint / ("J: |>(C3'5l/ 'C%§27J}5JT§U 17JfiFJTJ(C(a*= F—'7—| < = F—'3—| *‘ T7’f77r—‘/6sJ (ZFQL/ T:5 §§§E| lC$fi$ [iphone6s] 03$fi%%5II:2‘a5$DE4l:7:>“£‘51’Lc tr/ W %§E §szn*aE'a*eézv<7:; atuxa-an -751 flmaaarzaga tcrfifiiszrfiaaxau ¥. ‘f’JF#1i1a‘Eé: EJi3'El%r‘Jl1é. ‘E(: ‘1-37f§§0)lf— : ‘Z37E$fi%i’§510)iEJJl](a*El5T1§‘ , fiJi? EFrfitla‘E| (:’1!§$fi§03 073‘3'$&§”1’1‘CLEET9”o E-/773‘E‘51’1§EL, r:° Copyrxght (C) 2015 Yahoo Japan Corporation. AH Rights Reserved. §? ¥Bfi§U‘~FJ -$i$SZ§*. fl:
  9. 9. Yahoo! JAPAN Ads White Paper 9/13 I ifi3.’—§§5Z}E5F§fii‘E — 17- l 7 7r >‘C‘CDF'aEliE= l=— '7 — Flfififilfiifi liPhone 6s/6s Plus] %§/ ¥:’f. "J| ?:~'Jl? ’:': ‘/EJi%l? ¥'JZl’E: ‘fifi? §0D|3§iE$—'7— | *‘7lfi$§‘z'5Z}E¥§ (2O15$)5]7}5] 1OEl~9fi 30E| ) +iphone6s +7’{77r—‘/6s iPhone 6s/ 65 Plus 56% 951108 iPhone 65/ 65 Plus ¥¥‘JE5§4': ‘ 9}5]12E| iPhone 65/ 65 Plus RlifiFn‘l1lE‘ 9i= ]25El #§27JF. lfifl 7)EJ10EI if-: iE17JHEfl 8fi10E| 7)5]10E| 7)5]l7El 7F]24 7Fl3l 8H7E| 8FJ14El 8F]21E| 8H28 9F]4 9Fl11 9FJ18EI 9)5J25E| ->I<Yahoo! JAPANlZ&"5l‘]§X7— l‘77t‘/ ‘COD¥§§§5l | Checkpmnt | Checkpmnt z7—r7z>csure. $—o—Rrmmm$iw@% -5.¢—o—Hi74:2—>miu%§acm%a# §H8&—§®NVj>t%fiED%fiTfi$bTm$? °D %E: §bEB®®%fifiEL&fimfifi paws: so %§EE@§§fi%iflUffi%%Ltmm%%J[ aeemoseareaoaemeot. *fil‘fi$03E—773‘"35§Fl3t72£ DEE LI7:__o Copyright (C) 2015 Yahoo Japan Corporation. All Rights Reserved. §l¥Bfi§l}‘~F] -$i$SZ§*. fl:
  10. 10. Yahoo! JAPAN Ads White Paper 10/13 I lfi3é= l=— '7— | <E'| ‘$fil‘fi - fi%$—U—FEEEE . . UTVZI‘/ I . . [X7— l77t >1 = F—'3— l<‘ liphone6s] :7ifi$E'| ’EE = F—'3— F liphone6s] Mlfififili 'l"l'l"l"l'l'l"l'lMM 'l"l°l"l'l'l"l"l°l'iil'll'li Eli it]! $15 St]! 60% 40% 64% 36% 21% 21% 20% 21% 15% 15% 15% 17% 16% 16% 15% 8% 10R”? 2°” 3°” 4°” 5°” 5°” '10Rl£{‘Fr 20H‘. 30R. 40R. sore 60R §<Yahoo! l§$l: ’5‘LT§/ (‘J2 >T03$§§§"3r. >I<Yahoo! l§§«iIC 3 7'§>X7— | 77t‘/ _CU3i§%§'J§= /Jiéflg-Eillfiélliahl (2015z:7)E10 ~9ia3o ) / i; &,r§$1iwa '»}%+w) (201SfE7E]10 ~9;a3oa> | Checkpoint | Checkpoint E'i$0D§E§73‘51§3ri= F-'3-I4 liphone6s] EEZ)t / (“J X7—| 77t‘/ lC3'5L'CE %'$7J‘5C7)$§%73“§'| E’&J: :i>cia*%'I'$73i50)lfi%73*60%ttciiclzD’= =’¢>%<7:, t2tL i= |D"CL§L27.': o ’ElEl*€. ‘Cl: ;20l’€73‘50)i§%7J“%*6é’>< : $32. $7.‘: 5-l3l’€‘Cla*2Ol’§a. *:30l’§73WJ0)513l‘E’<T: J:| E’3'CL§ 1’LlZ: ’fi; ’"T. <0)73“30l’§'C )§"JIl‘/ lEi§20l‘E 30l"§03§"%'| $7J‘ Zt73“fi13‘D§L/7': o '50) liphone6s] / 0)U2EFa§rE. 73“T%73‘D7‘: &Li$‘<3”° Copyright (C) 2015 Yahoo Japan Corporation. All Rights Reserved. §l¥Bfi§l}‘~F] -$i$SZ§*. fl:
  11. 11. "l= li[uml : I1w11Vi Ah]: Vminia nag, -xai Z. [_; h". ,U4 l. $<‘: tVJ 1 liPhone 6s/6s Plus] 51§13.i=2273}§F1U73‘5 EJE? -Eff-’iJ1ilflFa'1?§§‘ClZ? lfi%E2’L7Z: l3§E= l=-'3- l<‘7a': %§t )(‘J: l >t17— l~7;r >0)I3-'i7‘-‘l‘*f1‘C‘7lfi$‘c‘7l’L7I: =l= -'3- l<‘0DJ: lfi2l1 ”iphone6s””74’ 77r—>6s”‘CZl537‘? : 2 l'iPhone 6s/6s Plus] ¥§§EiCB / ("J: l>c‘:17- l77r>lZ: b‘l, ‘C 17- | ~77l >0)= l=1" 'J7‘= '}? :l: <t”iphone6s”¢&. ’ffl5!r8‘19t*7': =F—'3- | *‘0J1fi§¥5(7J“%.1E. , '1"%l: } °‘J: l >’C‘%0Dlt. Eli‘= 'J73"uE1E%‘CE’3 7': 3 | 'iPhone 6s/6s Plus] ¥¥‘Jl‘; fi!1.‘: ‘EIl:7:t§t I(‘J: |>‘C”iphone 6s”t”¥! fi‘J”7a‘: .‘iflc3'>~é‘1’31;t7?: =l= -'3— l<‘0D7lA§? E§5I7J“i'§lJl]. 17- l77r >‘C‘l: t/ WI! >é: tl: $5‘z'9”Za 2:‘ $fl®eE3mt®fib#EmfifiC50$DEWWCfi1fifibtm§c%i5n§ 4 $—U-Wmmm%§®fi$fifi%E¥R41flE%§t%§fififi11tfifiCmRvj>t 17- l77r >Tlil§E, ¥73“7;£733 7': lZ’(5|3§1’)‘53” fifififl 617- l~72r >'C‘0Jlfifi¥i7J*El§| lE‘Jl: J: @j7—: o F63“-7 "(1.»‘;1-3!; §§§E| lT.1§§¥5(7J“§= l:': %<7;iD %0D? §2|E| E0)E—07J“¥1l= ‘JFafi! l’a‘E 3EE®E—0#mfififiEE5c? ntm§ 5 ifi$5F-'3- | <'”iphone6s”’&E'| $0D§E5-F173‘Bfiéit / l"JZl>t17- l77r >t*-6!; §'l5E7J‘50J1‘§§7J“60%13lJ: &7'a? D'Cl/ 7Z: ., $773 IV‘J: I>'Cli20fEt30fi 17- I02 >‘C‘lat20l‘K’.73": ‘>0DFs§: E.73“1%15%1'73"3 7:0 f_’0Dll: Eii‘= 'lEE%‘ii’C%? §0)¥fi7l%! é$E%§lZll7fi3{7tl, Copyright (C) 2015 Yahoo Japan Corporation. All Rights Reserved §fi§l’fiA3lFl‘l A $fi$Sz. ‘fll
  12. 12. I l? ]17§ : =l= -'3- l<‘ liphone7] 0D7ffi3P: §:'$5Z1’E$»§’v =1’--'3-I‘ liphone7] 0Di§3é§I1E$§ (2015E1fi1E| ~2015E9fi30E| ) . ._}i‘JZ| > iPhone 70) afiflitfiabtimfii 3;? ! 1 El «-17- l~j7r D iPhone 70) iPhone 65/ : |>'tZ3°l~? -‘tl'>{ ‘/ bliifilf. 6s Plus 56$ SFJ11El 9E]10El _, ,. L»-. ... ..-V. ... ..-wan. .. ‘ ‘ ‘ ‘ ‘ ‘ ‘ D5113 2)EJ1 3)E]1El 4H1 SE1 6)5l1 7)5l1 815113 9)5J1 >i<Yah00! JAPANICELT5/V‘): ‘/3’5J: UX7— l77t‘/ ‘COJ1§$§5l Copyright (C) 2015 Yahoo Japan Corporation. All Rights Reserved. f3Wfi%l! ‘~FJ - $ifi%1]:
  13. 13. Yahoo! JAPAN Ads VVhhe Paper 13/13 _ liPhone 65/65 Plus] §§%fiTJ1§031§§§-‘1§7J“537‘§ 4‘/5’—7“J i1—‘j‘—§J| ‘I5] E 7KH§§ ‘ - ~ I "E3 4)? -$vh1-fl-HlWmme$]®flC&EbTmEF? §! §1Efi@ ‘ E931 3 1"? -l$iC%¥iE$%Jfi’§ %EE%: 4>9—Zwh1—fi—®fi%Efi&EE? §ZtEEW&? § fifififir &m¥—9c; ae: %§(w%? R4x: Kv3wx7—h7z2 §l§E3l1§? §!HF'aEl: 2015+7fi10"| (A: ~2015£F9)E]30E (7]<) >I<7?:7’: "lJ 12/°-‘/ ‘"0D3>*2015fl51H1 (7K) ~2015f-l39)5]30E (7]<) [E "E XE Cfiihéwfimtfi§%§®%§%fi€§EWfibEE®T? . $W§m§%EHT@<. ¥E. $fi6§§hTBD‘W§fiEbUZtERfl?56®T@E0§flh. éflflmfiififiébft§¥%§EGDwt? §fi¥%§Efi3Efi§$fl§EM3E%%fi V7—fifi%fi@—W®§EEfiEEHCtE55fiDwZTfi<fiam. 177—HEiC‘%¥i ?107—6211 $: fi€l$>§E5Ei. ’§9—7—1 Ev l<‘5I'D> - 9'3- asi2anuae41z. . gee. *3‘-E1157‘; <E(7>%W2t%E¥<7>F: fi!%i7:l3§‘$ifi%ZT?3’ Copyright (C) 2015 Yahoo Japan Corporation. All Rights Reserved. #Wli%l! ‘~FJ - fiifififl: Y’

×