The slides contain the organizational structure of a workplace named as "WordsWork". It elaborated all the models and culture practiced for better understanding.
2. ABOUT THE ORGANISATION
Words Work Communications Consulting
• The organization chosen by us is a Public Relations firm, it is
a flat organization which provides strategic marketing
solutions, builds media relations strategy, content, digital and
corporate communications. They train clients on effective
media messaging and interacting with the masses. The clients
range from Lifestyle, Luxury, Sports, FMCG and Ed-tech.
o Headquartered in Delhi and Pan-India network with offices
based in Delhi, Mumbai, Bangalore and Chennai.
o The founder and CEO of the organization leads strategy and
content of all the clients personally.
3. Company Values
o The company values providing quality above
everything else, as a result they only take up
selective clients on the basis of their expertise with
a promise to align communications to the end
business objective. They make sure they deliver
beyond expectations and make a tangible impact,
on the client and the society at large.
o They worked with a renewable energy client who
also runs a trust which provides education to girls.
o They worked with BOROSIL GLASSWARE on
their anti-plastic campaign. And promote glass and
steel kitchenware.
o Work for KHELOINDIA a government
organisation that supports paraolympic games.
4. Mission & Vision
To deliver quality content
to its client.
Maximizing reach and increasing
client presence nationally.
Providing successful media
training.
Foray into different verticals.
5. Company Structure
o There are different teams for different
verticals, for instance sports and
lifestyle segments work in
different teams and have separate team
leads.
o The boutique size and flat
hierarchy enable them to be agile and
opportunistic.
o They have a separate team for admin
work, who look after employee
requirements.
6. Client
Testimonials
o The client testimonials are
really good as they
deliver value services
within the time promised.
o The organization caters to
national level sports teams
and provide quality over
quantity.
7. JSW Sports has had a productive and valuable
relationship with Team WordsWork over the past
year. The team has been professional, proactive,
engaging and knows how the Sports media functions.
They're extremely well connected with the top media
and publications across their core areas and have
provided adequate guidance and strategic inputs
while planning for key events
Aman Shah, Corporate Communications Manager,
JSW Sports
The journey of Borosil and WordsWork is two year old
and going stronger every day. WordsWork Team
perfectly understands the needs of the Brand Borosil
and routed the PR path accordingly. The team is very
efficient and co-operative. Team WordsWork have
always worked and delivered beyond the scope of work.
They are no less than the extended arm for Borosil
brand marketing.
Barnali Shankar, GM – Marketing, Borosil Glass Works
Ltd.
8. Competition
• Their major competition are the sports and
lifestyle PR firms that manage sports teams, and
sportswear companies.
• They majorly focus on developing their own
profile and not on the kind of clients their
competitors are getting.
• Value 360 Communications
• Kaizzen Communications
• Adfactors PR
10. OCTAPACE
o Openness – High in Openness, Free
communication
o Confrontation - Moderate in
confrontation, depends on the situation
at hand.
o Trust - Moderate
o Authenticity - No honest responses,
sugar coated answers.
o Proactive - Moderate to High
o Autonomy - Moderate
o Collaboration - High
o Experimentation - High in creativity &
innovative.
11. All the festivals and victories are celebrated and everyone
is appreciated for their achievements big and small.
