Yankee Group CEO and President, Emily Nagle Green, hosts an open Q&A webcast specifically for analyst relations professionals. The session covers an overview of Yankee Group's Q1 achievements plus a preview of research and events to come.

1. Yankee Group Q&A:
Analyst Relations Professionals
Emily Nagle Green
President and CEO
March 26, 2009
www.yankeegroup.com
© Copyright 2009. Yankee Group Research, Inc. All rights reserved.

2. Agenda
• Q1 Research Highlights
• Our Influence
• Product Updates
• Q&A
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 2

3. Q1 Research Highlights
• Framework reports for 2009 now available!
• Six visionary reports probing Anywhere framework questions
• Most read research in Q1
Author Title Publish Date
Arindam Banerjee Thinking Beyond Flat-Rate and Stovepiped Business Models 1/6/2009
David Vorhaus It's the Economy, Stupid: Yankee Group's 2009 Predictions 12/11/2008
Carl Howe Getting the Anywhere Net 1/27/2009
Benoît Felten Fiber to the World: A State of the Union Report on FTTH 12/31/2008
Zeus Kerravala Introducing Anywhere IT 1/30/2009
Philip Marshall Transforming Service Providers into Anywhere Providers 2/9/2009
• Our data is in demand
Topline Data Forecast, December 2008
Link Data: Global Mobile Forecast, December 2008
Link Data: North America Mobile Carrier Monitor, December 2008
Link Data: North America Mobile Forecast, December 2008
Link Data: Europe Mobile Carrier Monitor, December 2008
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 3

4. Introducing Anywhere IT
by Zeus Kerravala
Anywhere IT will drive $4 trillion
Anywhere IT will be the most
market worldwide by 2016
significant transformation in the
history of enterprise IT
IT impact:
• The network becomes a significant
point of differentiation
• Application development transforms
• Functional support shifts to end-user
communities
• Interfacing with Anywhere IT evolves
beyond the keyboard
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 4

5. The Many Roads to Anywhere
by Camille Mendler and Dianne Northfield
There is no single road to Anywhere’s motive ingredients
Anywhere, but the key to
evolution is a country’s ability to
adapt, collaborate and innovate as
market needs evolve
• Anywhere global connectivity at risk for
U.S., South Africa, China and India
• Anywhere Global Framework guides our
investigations in regional variation in
transformation
• Pinpoints countries to watch and those
at risk
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 5

6. Global 2009 CAPEX Forecast
by Brian Partridge and David Vorhaus
Global telecommunications
CAPEX will decline 4%
despite projected revenue
growth
• Carriers showing caution
• CAPEX will be flat through 2010,
creating challenges for vendors
• Regional variations — growth in
India and China offset overall
global downturn
2009 CAPEX % 2009 CAPEX as % of
Region Change Revenue
Global -4.2% 14.10%
North America -7.3% 14.00%
EMEA -10.9% 12.60%
Latin America -5.1% 15.20%
Asia Pacific 11.5% 16.50%
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 6

7. Agenda
• Q1 Research Highlights
• Our Influence
• Product Updates
• Q&A
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 7

8. Highly Visible in Broadband Discussions
• Open letter to President Obama:
“We Need Anywhere for
America!”
• Thought leadership on
broadband policies via new
reports, blogs and podcasts
• Feedback from Michael Copps,
the acting Commissioner of the
FCC
• Stimulus bill incorporated our
rural funding suggestion
• Analysts quoted heavily in media
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 8

9. Stimulus Package Resources
Read our research and blogs
U.S. broadband • Type “stimulus” into search
stimulus resources
Join our April 28 webinar
• “Broadband Regulation and the Global
Economy” led by Dianne Northfield and
Vince Vittore
Popular strategy session topic
• Global broadband stimulus overview
• Broadband usage and adoption
• Vendor road map to serving rural markets
Consider a custom project
• Track money flow to specific technologies
• Assess competition
• Plan scenarios and forecasts
• Prioritize markets
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 9

10. Yankee Group in the News
“Anywhere IT will transform
how enterprises operate,
creating a more consumer- “Delaying the DTV transition
like experience for the was a mistake.” – Emily
worker.” – Zeus Kerravala, Green, Fast Company
ChannelWeb
“We’re in a climate where no ship is
safe and carriers are battening down
the hatches for the tumultuous times
ahead.” – Josh Holbrook, Network
World
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 10

11. Yankee Group “Anywhere” Book
• A global business publisher has asked us for a book on Anywhere
• The working title: The Power of Anywhere: How Businesses Can Profit
from the Emergence of Ubiquitous Connectivity
• Executive and background interviews occurring over next 1-2 months
• Publication date: January 2010
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 11

12. Introducing 4G World
• In 2008, our events were attended by more than 15,000 people, with
more than 500 sponsors, and received more than 12 million
impressions through marketing programs
• Launching 4G World this fall
• First conference and expo covering the entire landscape of next-
generation mobile networks, including Anywhere Internet access, mobile
content, applications and transactions
• Co-located with WiMAX World and Mobile Internet World
4G World
September 15-18, Chicago, IL
WiMAX World
September 15-18, Chicago, IL
Mobile Internet World
September 17-18, Chicago, IL
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 12

13. Agenda
• Q1 Research Highlights
• Our Influence
• Product Updates
• Q&A
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 13

14. Market Adoption Monitors & Forecasts are Growing
Shows the state of the market
players and forecasts end-user
demands related to the Anywhere
global connectivity revolution:
Determine where to invest
Define market segments
Worldwide and regional views, plus 55 country-specific views
Predict growth
More than 430 unique metrics forecasted, updated quarterly
More than 1 million data points
More than 110 companies monitored
Historical data and 5-year projections
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 14

15. New Continuous Methodology for Surveys
Surveys identify attitudes, motivations
and future preferences toward
Anywhere connectivity services,
digital media and applications
Monthly insights help clients plan for
investments, product launches and
marketing campaigns
Consumer Survey Probes 17,400
consumers in North America
Enterprise Survey Probes 4,800 workers
and 5,700 IT/line-of-business managers in
U.S.
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 15

16. Agenda
• Q1 Research Highlights
• Our Influence
• Product Updates
• Q&A
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 16

17. Thank you
Continue the discussion
• Contact me at emilygreen@yankeegroup.com
• Read my blog at http://blogs.yankeegroup.com/author/egreen/
Upcoming LiveWebinar Series
• April 28 - Broadband Regulation and the Global Economy
• May 27 - The Workforce of Tomorrow
Upcoming Analyst Relations Q&A Series
• June 17 & September 9
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 17