7. Reduces Risk Of Cancer
Stabilizes Cholesterol Levels
Boost the Immune System
Weight Loss
Stress Buster
Prevent Infections
8.
9. Diamond Group has always been a value-driven
organization. We seamlessly work to provide
the best quality, our products and services will
be "best in class" in terms of value received for
the money paid. We will deliver excellence,
strive for continuous improvement and respond
vigorously to change. We are dedicated to
satisfying our customers. We believe in
respecting our customers, listening to their
requests and understanding their expectations.
10.
11.
12.
13.
14. “ DIAMOND GREEN TEA’S VISION IS TO
AVAILABLE WITHIN THE HANDS TO REACH FOR
EVERY DESIRED INDIVIDUALS”
15. “TO SERVE EACH OTHER BY PROMOTING GOOD
HEALTH, WELL BEING AND OPPORTUNITY FOR AN
ABUDENT QUALITY OF LIFE”
16.
17.
18. Tax policy
Labor law
Political stability
Trade restriction
23. Hilal Certified
Rainforest Alliance Certified
Extensive knowledge of local culture
and taste
Quality and variety
Effective and attractive packaging
24. High price of products
Substitute’s products
Low farm area for tea production
Many competitors
25. Industry expansion
Strong position
Research and development
Economy is expanding
26. Overcrowded and small market with about
200 others brands which might cause
significant demand reduction
Presence of other major players leading to
tough competitions
High rate of taxation
Bad infrastructure
29. “Diamond company is serving his product in all over
the Pakistan, in order to satisfy the need of the
customer”.
30. Diamond Green tea targets the higher class and the
middle class of Pakistan, in the way to fulfill the
expectations of the customers and make good
relations with them.
31. It maintained its image due to ….
Strong brand name
Unique style & design
Good Ingredients
Social network
Easily available
35. Diamond green tea will be the no. 1 tea in
Pakistan. In addition to its established superiority
this product is highly classical and highly
beneficial. Such as it:
Boost energy
Lower cholesterol
Strength in bones
Protect liver
Maintain health
Prevents cancer
Taste like heaven
36. Diamond tea covers all over the Pakistan and
available at all super stores.
37. As consisting of high quality the price of our
product is Rs. 500/- having 100 tea bags of
220 mg protective antioxidants per service in a
box.
38. The company focuses on its promotion campaign
very seriously. They promote their product
through…
Advertising (TVC)
Bill boards
Pamphlets
Radio station
Newspaper ads