1. Welcome
IMPORTANCE OF ADVERTISMENT
IN E-COMMERCE
Presented by Techno wave Team

2. IMPORTANCE OF
ADVERTISMENT IN
E-COMMERCE
 What is E-commerce ?
 Types of E-commerce
 What is advertisement ?
 Types of advertisement
 Importance of advertisement in E-commerce
 Result of advertisement
 Total growth of E-commerce

3. What is E-commerce ?
It is term for any type of business ,or
commercial transactions, that involves the
transformation across the internet
Comercial transactions conducated
electronically on the internet .

4. Business 2 Consumer
Business 2 Business
Business 2 Government
Consumer 2 Consumer
M-commerc
Types of E-commerce

5. “
What is advertisment ?
It is a notice or announcement in a public medium
promoting a product, service,
or event or publicizing a job vacancy.

6. Types of advertisment :
1)print advertisement
2)outdoor advertisement
3)broadcast advertisement
4)covert advertisement
5)public service advertisement
6)celebrity advertisement
7)web advertising

7. Print advertisement types:
News paper Magazines Flyer or flier
Broucher

8. Outdoor advertisement types
Billboard
Trade shows

9. Outdoor advertisement types
Event Kiosks

10. Broadcast advertisement types
Television Internet
Radio

11. Covert advertisement
Advertising in movies

12. surrogate advertisement
Surrogate advertising is a form of advertising
which is used to promote banned products, like
cigarettes and alcohol.

13. public service advertisement
creating awareness, changing public attitudes
and behavior towards a social issue.
Blood donation camp Save electricity and water

14. celebrity advertisement
A form of brand or advertising campaign that involves a
well known person using their fame to help promote a
product or service.

15. web advertisement
web advertising, is a form of marketing and advertising
which uses the Internet to deliver promotional marketing
messages to consumers.
Banner ads
Affiliate ads
Pop-up ads

16. IMPORTANCES OF ADVERTISIMENT
IN ECOMMERCE :
 it increase the sales
 it helps to create good public image
 marketing can be improved.
 economic growth of company can be increased
 creating awareness
 advertisement helps to research
 brand image can be build

17. Result of advertisment
Remarkable
Digital advertising
is increased
Over all outlook
Of advertisement

18. Result of advertisment
India is the second
largest country on
internet
In India 2016 ,100
million online buyers
are projected

19. India’s ad
agency
India’s estimated e-commerce websites traffic
Globe’s no ad
agency

20. The over all E-commerce growth
All over the globe
e-commerce growth
33% online buyers are
increased from 2014 to 2015

21. Presented by YATHEESH KM
(Techno Wave Team –IT Consultant)