This document describes an online service that delivers customizable breakfast packages containing bread and newspapers. Key details include: 1. Customers can create an online account to choose their package contents, size, delivery schedule and subscription duration. 2. Packages are delivered daily and contents can be changed through the website each night. Uneaten food can be donated to charity. 3. The recyclable packages and ability to track donations provide environmental and social benefits. Customer feedback led to improvements like flexible ordering and donations instead of waste. 4. The service targets young professionals interested in health, the environment and staying informed. It provides a convenient way to start the day while supporting charitable causes.

1. 1

2. Every morning,
will you start with...
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3. 3

4. 4

5. Cnews
Bread
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6. Newspaper
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7. Weather
Sports Game
Foreign EX rate
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8. Technology
package
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9. 9

10. Website
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11. steps for
online order service
1 Create your account and compelete
your personal information
2 Choose your own package on the
website including
Package size
Types of bread
Types of news
Daily delivery time
3 Choose your preferred duration of
subscription
One month
One quarter
Six months
One year
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12. “Well...you know...I don’t want to
stuck on one type of bread with
one type of news in definitely cetain
size everyday.”
Cnews
“You can always change your profile
through our website before midnight, then you will
get your new package.”
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13. “...mmm, that sounds cool! But possibly I do not
eat bread for my every breakfast. I will even
skip it if I’m extremely busy. And sometimes I
want to try sth different. Now that I need to
pay for the whole month, it seems
like I’m wasting my money and
your resource.”
“No, you do not waste your money
and our resource. It’s true that you
cannot cancel your order .
However, if you have Plan B for your
tomorrow’s breakfast, you can
inform us through the website
before midnight and we will ship
your package to poor
children who really need sth to eat
Cnews
on your behalf. So you contribute
to the community and you can
track your charity. ”
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14. Recyclable
package
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15. Favorable
Design
Eco-
friendly
material
Dry-
erase
label
Keep,
Recycle &
Reward
Recyclable Package
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16. Into practice
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17. Your package Keep your
Choose is delivered package for a
your week and Track
first class your
favorite wait for our
through your people to charity
solution mail box recyle
Up to 20% discount
for good habit
How it works
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18. Our
offers 3 Small
2 pcs
Medium
4 pcs
Large
6 pcs
4 Mixed
Slice of bread Donut Bun
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6 Tech
Sports
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19. Demand analysis
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20. DAB Research
In a typical day, millions of copies of free newspapers are put into circulation in Hong
Kong, which leads to an amazing amount of paper comsuption. Govornment spends
400M HKD dealing with solid waste per year.
According to the diagrams, 60% people simply throw away newspapers after reading,
whereas 40% people think of this act as a kind of waste.
YMCA
Environmental education group
Survey
“How will you
deal with free
newspaper
after reading?”
“Do you think
that it is a kind
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of waste?”

21. Target customer
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22. Young innovative Intend to
professional embrace the
world
...do not read
newspaper
LOHAS
Eat
breads
...or get tired
of newspaper
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23. Highlight
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24. • Embrace every morning in a simple and • We really care your breakfast time
funny way • High quality bakery
• Grab the most important and exciting • We deliver to you in a convenience,
sense of the world fast and punctual way
• Make yourself happy or Make someone
else happy
Innovative Caring
Eco friendly Flexible
• To achieve less paper consumption • Eat what you want
• Recyclable package • Hear what you need
• Opitimal utilization of food and • Change profile anytime
resource
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25. Growth Potential
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26. Broader concept
DIY your own
package,
Same concept, message/info
new customers
E.g. New movie
For children, release, new
bread with book release
common sense,
Product expansion maths quiz and
more types of proverb
bread, more types
of news package,
family package
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28. Eco-friendly material,
general plastics and rubber
based foams
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