An idea without a strategy is a dream. A Strategy is "a high-level plan to achieve one or more goals under conditions of uncertainty." In this presentation, we explore techniques to demystify the process of strategy creation, furnish tips, tricks & templates to get started. By James Wisdom, Founder and leader of Consulting Wisdom, a boutique Strategic Marketing consultancy bringing Marketing Strategy, E-commerce, and Digital Transformation leadership to his clients. http://consultingwisdomllc.com/