It is getting hard to get more data from Google when it comes to talk about free keyword data for SEO purposes. Because of latest regulations by Google, we cannot reach Search Volumes easily but there are still ways to reach them with using other tools. In this presentation, I'm going to talk about them. If you're interested in to watch gifs and videos, please download full version by Slideshare. #brightonSEO
27. There is a solution to every problem of Turks.
28.
29.
30.
31.
32. How to use keyword research?
1. Understanding your market
2. Tracking ranks to measure KPIs
3. Align strategy by using data
4. Continuous content marketing
5. Target prioritization with data
Bonus: Better Adwords Account Management
33. How to use keyword research?
1. Understanding your market
2. Tracking ranks to measure KPIs
3. Align strategy by using data
4. Continuous content marketing
5. Target prioritization with data
Bonus: Better Adwords Account Management
34. How to use keyword research?
1. Understanding your market
2. Tracking ranks to measure KPIs
3. Align strategy by using data
4. Continuous content marketing
5. Target prioritization with data
Bonus: Better Adwords Account Management
35. How to use keyword research?
1. Understanding your market
2. Tracking ranks to measure KPIs
3. Align strategy by using data
4. Continuous content marketing
5. Target prioritization with data
Bonus: Better Adwords Account Management
36. How to use keyword research?
1. Understanding your market
2. Tracking ranks to measure KPIs
3. Align strategy by using data
4. Continuous content marketing
5. Target prioritization with data
Bonus: Better Adwords Account Management
37. How to use keyword research?
1. Understanding your market
2. Tracking ranks to measure KPIs
3. Align strategy by using data
4. Continuous content marketing
5. Target prioritization with data
Bonus: Better Adwords Account Management
58. Keyword Research Framework
•Your Own Data
•Google’s Data
1.Fetch &
Scrape
• Search Volume Data
• Ranking & Visibility
• Crawling &
Structure
2.Request &
Process • Eliminate Keywords
• Collecting Together
• Visualizing Data
3.Collect &
Visualize
60. Keyword Research Framework
•Your Own Data
•Google’s Data
1.Fetch &
Scrape
• Search Volume Data
• Ranking & Visibility
• Crawling &
Structure
2.Request &
Process • Eliminate Keywords
• Collecting Together
• Visualizing Data
3.Collect &
Visualize
82. Keyword Research Framework
•Your Own Data
•Google’s Data
1.Fetch &
Scrape
• Search Volume Data
• Ranking & Visibility
• Crawling &
Structure
2.Request &
Process • Eliminate Keywords
• Collecting Together
• Visualizing Data
3.Collect &
Visualize
83. Keyword Research Framework
• Search Volume Data
• Ranking & Visibility
• Crawling &
Structure
2.Request &
Process
84. Step 2A: Search Volume Data
Volume
API
Keyword
Tool.io
API
Search
Volume
API
96. Keyword Research Framework
•Your Own Data
•Google’s Data
1.Fetch &
Scrape
• Search Volume Data
• Ranking & Visibility
• Crawling &
Structure
2.Request &
Process • Eliminate Keywords
• Collecting Together
• Visualizing Data
3.Collect &
Visualize
111. Step 3B: Collecting Together
Google
Spreadsheet
API
Connections
Collecting
Data
112. a) Bring All Metrics Together
1. Keywords
2. Search Volume
3. Current Position
4. Avg. Google Position
5. CTR of SERPs
6. Avg. CTR of SERPs
7. Opportunity
8. Difficulty
9. Impressions
10. Clicks
11. Landing URL
12. SERP Preview
113. a) Bring All Metrics Together
4 data sources
(KW Planner + Search Console
+ SEOmonitor + Crawling)
125. b) Filter & Conditional Format Your Data
1. Keywords
2. Search Volume
3. Current Position
4. Avg. Google Position
5. CTR of SERPs
6. Avg. CTR of SERPs
7. Opportunity
8. Difficulty
9. Impressions
10. Clicks
11. Landing URL
12. SERP Preview
126. b) Filter & Conditional Format Your Data
CTR
of
Keyword
vs.
Average
CTR of
This Positon
iPhone 7 charger
Pos: 6 CTR: %4.3
all position 6 keywords
Pos: 6 CTR: %6.3
127. b) Filter & Conditional Format Your Data
CTR
of
Keyword
vs.
Average
CTR of
This Positon
iPhone 7 charger
Pos: 6 CTR: %4.3
all position 6 keywords
Pos: 6 CTR: %6.3
Reconsider SERP view (title/description)
of -iPhone 7 charger- landing page
128. b) Filter & Conditional Format Your Data
Keywords vs. Landing Page
iPhone 7 discounts /iphone-7-chargers
129. b) Filter & Conditional Format Your Data
Keywords vs. Landing Page
iPhone 7 discounts /iphone-7-chargers
This persona is looking for iPhone 7 discounts,
Not iPhone 7 chargers. Check your link structure!
130. b) Filter & Conditional Format Your Data
Current
Position
vs. Avg. Google
Position
from SEOmonitor From Search Console
27
131. b) Filter & Conditional Format Your Data
Current
Position
vs. Avg. Google
Position
from SEOmonitor From Search Console
27
Google is not lying. Did you lose any positions?
If there is huge gap between actual & avg,
it might be a problem
132. Keyword Research Framework
•Your Own Data
•Google’s Data
1.Fetch &
Scrape
• Search Volume Data
• Ranking & Visibility
• Crawling &
Structure
2.Request &
Process • Eliminate Keywords
• Collecting Together
• Visualizing Data
3.Collect &
Visualize
134. Earn lifetime
access to Zeo’s
internal
spreadsheets!
+
Documentation & links
on this presentation
+
Free VolumeAPI
Credits on tools
Drop me a line yigit@zeo.org