1. ITP751 IBM – Prof. Hangjung Zo.
A Case Study: Photobucket
•A. Sanath,
•Pornprom
•Chol
•Riri K.
•M. Shakil
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2. Content: Photobucket
1. A Brief Background & History & Performance
2. How Photobucket make money
3. Market Environment, Biz Model &
Competitive
4. Technologies
5. Recommendations
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4. 2003
2007
2009
2011
• Founded by Alex Welch & Darren Crystal,
Funding From Trinity Ventures
• Acquired by Fox Interactive Media
• Sold to Ontela (a Seattle mobile
imaging), rename to Photobucket Inc
• Cooperation with Twitter as default
photosharing platform
Office :
Technology Dev & Operation :
Denver
Business and Sales : Palo Alto,
California and Denver,
Colorado.
www.photobucket.com.
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5. Photobucket
• Photobucket is an image hosting, video hosting,
slideshow creation and photo sharing website
• Capture Forever. Share Today.
– Premier destination for
• uploading, downloading, sharing, linking and finding
photos, videos and graphics.
• Host all images and videos for free, then share them by
email or on social sites like Facebook, Twitter and
MySpace.
– Free Photobucket account can store thousands of
photos and hours of video.
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6. What Photobucket Offers
• Sharing of photos, videos, and albums by email,
instant messaging, and mobile phone
• Group albums
• A scrapbook builder
• A slideshow builder
• A remix builder
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10. • Photobucket is the web's most popular creative hub, with close to
40 million users linking , billions of personal photos, graphics,
slideshows and videos daily to hundreds of thousands of web
sites
– MySpace, Facebook, Bebo, Friendster, eBay, Craigslist, Blogger and Xanga
• Photobucket users share their personal digital media by email,
instant messaging, and mobile devices.
• Everyday over 7 million personal photos, graphics and videos are
uploaded to Photobucket for sharing with family, friends and the
online world.
• The company actively moderates content to create a safe
environment for its users, partners and advertisers.
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11. • Statistic on 2005 :
– 2.5 million registered users
– 17,500 new users per day
– 250 million images served per day
– 7 million pageviews per day
– 250 million images stored
(lots of terabytes)
– 1.3 million new images uploaded per day (30 per
second at peak)
– 500,000 sites using photobucket pictures
– 54% female and 46% male
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15. • Main revenue streams are through premium accounts and advertising.
• The company spent 2006 enhancing their product with the addition of
some new slideshow and video editing tools in February of 2007.
• Year 2006, claiming 2% of US traffic by April of that year.
• The service took a total of $15 million in investment before being acquired
by MySpace for $250 million in May of 2007.
• Photobucket had not structured itself as a destination site, their main
channel of growth was through social networking sites like MySpace.
• Photobucket served 63% of all media links on the site. By contrast, Yahooowned Flickr accounted for about 8%.
• This dependence came into play in mid 2007 when MySpace supposedly
strong armed the company by shutting off the service on their site during
acquisition talks.
• Photobucket eventually sold for $250 million to Fox Interactive Media (FIM)
- the parent company for MySpace, which amounted to a price of about $13
per unique user, which was a steal compared to YouTube’s acquisition at
$67 per unique.
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17. • Freemium Business Model
– Free
• Unlimited total photo storage for non-commercial use,
with a limit of 1MB per photo
• dimension limit is 2048 x 1536 pixels
• upload up to 500 videos, each limited to 500MB and
10 minutes
– Premium
• limit 2MB per photo
• dimension limit 4000 x 3000 pixels
• download the original images they uploaded, up to
20MB
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18. Basic Photobucket account: free of charge
• One gigabyte (GB) of storage space
• The ability to upload videos of up to 5 minutes in
length
• 25 GB of bandwidth each month
• Access to Adobe Premiere Express for Web-based
photo editing
• The option to create a personal avatar called a Meez
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19. Extra Photobucket account
• Options to transfer digital images to physical products
(which you must purchase)
• For $39.95 per year, users can upgrade to a
Pro account.
• Pro accounts have all the features of a basic account
as well as:
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–
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–
–
–
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10 GB of storage space
The ability to upload 10-minute long videos
Unmetered (but not necessarily unlimited) bandwidth
File transfer protocol (FTP) upload access
The option to upload high resolution images
Support for Flash files (.swf files)
A 10 percent discount on items from the Photobucket store
Premium technical support
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20. How Photobucket make money
• Photobucket's advertising options are diverse:
– Advertisers can buy traditional ad space on Photobucket.
– This includes common Internet ad formats such as banner ads.
http://photobucket.com/about/advertise-with-us
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21. How Photobucket make money
• Photobucket partners with major advertisers by altering the
appearance of the Photobucket homepage.
• For the right price
– an advertiser can alter the colors on the homepage, incorporate custom
animation, and even tweak the navigation bar and include branded videos.
• With custom slideshows
– advertisers can embed their branding directly into the user experience on the
Web site. When users view a slideshow, they'll see the advertiser's message
within the borders of the slideshow view itself.
– advertisers can insert their ads into the image editor or the Photobucket Remix
tool, which is an online video editor. Ads appear along the inner border of the
editor window.
• Photobucket also allows advertisers to host contests on
Photobucket's site. Whether it's a photography contest or a
video editing competition, advertisers can create interactive
events that market their respective brands using Photobucket as
a platform.
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30. • Support the following O.S
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Windows XP
Windows Vista
Windows 7
Mac 10.6 +
Others may experience problems
when uploading
• Support the following web
browsers
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Chrome
Firefox 3.6 or later
Safari 5.0 or later
Internet Explorer 8.0+
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31. • supports the following image file formats:
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Graphics interchange format (.gif)
Joint Photographic Experts Group files (.jpg)
Portable network graphics files (.png)
Bitmap files (.bmp)
Photobucket supports more than a
dozen different video file formats.
It converts all video into Flash
Video format.
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33. Recommendations
• Photobucket must enhance their
infrastructure and quality of service to
compete with the competitors
• Photobucket may use redundant service
for photo upload to save memory and
easy access
• New services like photo matching, image
recognition and searching etc.
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