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You Got It tudios




    Business Plan Simulation by Martecia Radcliffe

    To: Ms. Reed/ Teen Living (Exploratory)

    Craigmont Middle School

    March 6, 2013
Martecia Radcliffe

Teen Living (Exploratory)/ Ms. Reed

March 6, 2013

Business Plan Simulation



Business Name: You Got It Studios

President & CEO: Martecia Radcliffe

Facility Size:

Budget: $1 Billion (1,000,000,000)


         You Got It Studios scouts for, polishes, produces, and promotes tip top vocal and writing

talent. We offer pay-by-the-hour studio time and contractual agreements to exceptional vocalists

and rappers. We also offer voice and songwriting lessons (lyric and sheet music) and other music

courses via our educational partners.

         We have a song writing lab that is available for use by our signed and other recording

artists. Group writing workshops are available on Saturdays from 12:00 p.m. until 4:00 p.m. Our

writing lab is equipped with computers that are entailing of songwriting software and rhyming

dictionaries that facilitate the songwriting process (rhyming dictionaries are also available in hard

copy).

         We also sponsor song-writing contests for the purpose of securing ample material for our

signed recording artists to work with, realizing that the success and longevity of our artists hinges

to a great extent upon a prolific supply of quality material for availability to and production by our

artists. When a submission is selected for production and/or when the submission is performed
live, on the radio, television, or by other means, the writer will be paid additional royalties in

consistency with applicable laws.


Sing/Rap a Telephone Message & Video Submission Talent Recruitment

       Our recruitment consists of vocalists and rappers mailing and/or emailing video

performances, or singing and/or rapping telephone messages for our producers at our recruitment

call-in line. Messages and videos can be up to and no more than 10 minutes in length. Video

performances can also be uploaded and voted upon by the general public at our website at

www.yougotit.com, the method that we most encourage and that best determines selection of hired

talent or those who will be offered contractual agreements with our label, as public votes give our

producers some idea of the projected success of potential signees.


Marketing & Promotions

       We also offer marketing and promotions services, including video production and events

management (concerts, etc.). Transportation services for our artists include limousine, tour bus,

cruise line, and flight provisions by means of our/company or rented vehicles, when necessary.


Image Consulting

       We additionally offer image consulting services to our signed recording artists and other

clients. These services include diet & exercise and/or weight loss strategies or personal training,

hair and nail care, wardrobe consultation, and other self-improvement initiatives.
Our $1 billion and growing budget is exclusively private investments/revenues from our

shareholders.


Payroll Deductions & Financial Counseling

       We withhold the appropriate federal and state income taxes, health care premiums, and

other deductions from our artists’ pay to facilitate such collection and returns by and from the

Internal Revenue Service, health insurance providers, etc., where appropriate, and to secure

synonymous benefits to the artists and their families, as applicable.


       We also offer financial counseling to our signed artists, i.e. we encourage our artists to

invest in Certificates of Deposit (CD’s) to accrue or save funds such as would generate perpetual

or continuous desired income during and beyond the scope of their active careers in the music

industry—For example, a $1 million investment would generate $50,000.00 annually or yearly.


Our philosophy is discovering, developing, and launching the most promising talent wherever we

find it, and supporting our artists within every reasonable capacity.
You Got It Studios Personnel Management Job Descriptions & Titles
Job Title                         Job Description

A & R (Artist & Repertoire)       Manages the A & R department. Responsible for locating and
Director                          signing new talent. Responsible for hiring and managing general
                                  staff and the budget of the department. Qualifications: Prior
                                  experience in an A & R or similar position. A thorough
                                  understanding of music and a variety of genres, and especially the
                                  contemporary music scene. Strong leadership and negotiating skills
                                  to support artists’ ambitions and secure the best deals for the
                                  company. Excellent judgment to predict the likelihood of
                                  commercial success.

Music & Video Composer            Reports to the A & R Director. Must have the ability to translate the
                                  vision of directors into musical terms, and to incorporate those
                                  terms into musical videos. Writes songs and creates music for
                                  signed recording artists of varied genres. Must be capable of
                                  working with and learning new relevant technology, meeting
                                  deadlines, and assuring work quality. Also responsible for perusing
                                  external submissions of songs and/or poetry for consideration and
                                  potential production, and forwarding acknowledgements to the A &
                                  R Director to assure that such contributors are paid royalties in
                                  accordance with applicable law. Qualifications: A bachelor’s degree
                                  in music composition or a similar program—A master’s or doctorate
                                  degree is preferred. The successful candidate must have
                                  demonstrable talent and musical drive, which would supersede
                                  stated credential requirements. Salary: $70,000.00.

Marketing & Promotions Director
You Got It Studios Job Titles & Descriptions
Job Title                    Job Description

 Music producers              Scout for vocal talent and produce music for You Got It
                              recording artists.


 Lyricists                    Write songs for recording artists on the You Got It record label.


 Graphic Designer             To design CD covers and promotional material for recording
                              artists.

 Videographers
                              Produce music videos for You Got It recording artists.

 Marketing & Promotions
 Representative               Promotes You Got It recording artists/music.
You Got It Studios and Supplies List
1. blank CDs
2. Publishing software (to design CD covers)
3. jacket covers
4. telephones
5. message pads
6. paper clips
7. staples
8. staplers
9. computers
10. color printers
11. songwriting software (i.e. http://www.paragoni.com/songwriters-pad-for-pc-mac/)
12. writing pads
13. pens
14. rhyming dictionaries (i.e. http://www.amazon.com/Essential-Songwriters-Rhyming-
    Dictionary-Easy/dp/0882847295)
15. fax machines
16. camcorders
17. music production equipment
18. kinetics (exercising) equipment for recording artists
19. digital cameras
20. Tour buses

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Martecia Radcliffe "You Got It Studios" Business Plan Simulation/Class Project

  • 1. You Got It tudios Business Plan Simulation by Martecia Radcliffe To: Ms. Reed/ Teen Living (Exploratory) Craigmont Middle School March 6, 2013
  • 2. Martecia Radcliffe Teen Living (Exploratory)/ Ms. Reed March 6, 2013 Business Plan Simulation Business Name: You Got It Studios President & CEO: Martecia Radcliffe Facility Size: Budget: $1 Billion (1,000,000,000) You Got It Studios scouts for, polishes, produces, and promotes tip top vocal and writing talent. We offer pay-by-the-hour studio time and contractual agreements to exceptional vocalists and rappers. We also offer voice and songwriting lessons (lyric and sheet music) and other music courses via our educational partners. We have a song writing lab that is available for use by our signed and other recording artists. Group writing workshops are available on Saturdays from 12:00 p.m. until 4:00 p.m. Our writing lab is equipped with computers that are entailing of songwriting software and rhyming dictionaries that facilitate the songwriting process (rhyming dictionaries are also available in hard copy). We also sponsor song-writing contests for the purpose of securing ample material for our signed recording artists to work with, realizing that the success and longevity of our artists hinges to a great extent upon a prolific supply of quality material for availability to and production by our artists. When a submission is selected for production and/or when the submission is performed
  • 3. live, on the radio, television, or by other means, the writer will be paid additional royalties in consistency with applicable laws. Sing/Rap a Telephone Message & Video Submission Talent Recruitment Our recruitment consists of vocalists and rappers mailing and/or emailing video performances, or singing and/or rapping telephone messages for our producers at our recruitment call-in line. Messages and videos can be up to and no more than 10 minutes in length. Video performances can also be uploaded and voted upon by the general public at our website at www.yougotit.com, the method that we most encourage and that best determines selection of hired talent or those who will be offered contractual agreements with our label, as public votes give our producers some idea of the projected success of potential signees. Marketing & Promotions We also offer marketing and promotions services, including video production and events management (concerts, etc.). Transportation services for our artists include limousine, tour bus, cruise line, and flight provisions by means of our/company or rented vehicles, when necessary. Image Consulting We additionally offer image consulting services to our signed recording artists and other clients. These services include diet & exercise and/or weight loss strategies or personal training, hair and nail care, wardrobe consultation, and other self-improvement initiatives.
  • 4. Our $1 billion and growing budget is exclusively private investments/revenues from our shareholders. Payroll Deductions & Financial Counseling We withhold the appropriate federal and state income taxes, health care premiums, and other deductions from our artists’ pay to facilitate such collection and returns by and from the Internal Revenue Service, health insurance providers, etc., where appropriate, and to secure synonymous benefits to the artists and their families, as applicable. We also offer financial counseling to our signed artists, i.e. we encourage our artists to invest in Certificates of Deposit (CD’s) to accrue or save funds such as would generate perpetual or continuous desired income during and beyond the scope of their active careers in the music industry—For example, a $1 million investment would generate $50,000.00 annually or yearly. Our philosophy is discovering, developing, and launching the most promising talent wherever we find it, and supporting our artists within every reasonable capacity.
  • 5. You Got It Studios Personnel Management Job Descriptions & Titles Job Title Job Description A & R (Artist & Repertoire) Manages the A & R department. Responsible for locating and Director signing new talent. Responsible for hiring and managing general staff and the budget of the department. Qualifications: Prior experience in an A & R or similar position. A thorough understanding of music and a variety of genres, and especially the contemporary music scene. Strong leadership and negotiating skills to support artists’ ambitions and secure the best deals for the company. Excellent judgment to predict the likelihood of commercial success. Music & Video Composer Reports to the A & R Director. Must have the ability to translate the vision of directors into musical terms, and to incorporate those terms into musical videos. Writes songs and creates music for signed recording artists of varied genres. Must be capable of working with and learning new relevant technology, meeting deadlines, and assuring work quality. Also responsible for perusing external submissions of songs and/or poetry for consideration and potential production, and forwarding acknowledgements to the A & R Director to assure that such contributors are paid royalties in accordance with applicable law. Qualifications: A bachelor’s degree in music composition or a similar program—A master’s or doctorate degree is preferred. The successful candidate must have demonstrable talent and musical drive, which would supersede stated credential requirements. Salary: $70,000.00. Marketing & Promotions Director
  • 6. You Got It Studios Job Titles & Descriptions Job Title Job Description Music producers Scout for vocal talent and produce music for You Got It recording artists. Lyricists Write songs for recording artists on the You Got It record label. Graphic Designer To design CD covers and promotional material for recording artists. Videographers Produce music videos for You Got It recording artists. Marketing & Promotions Representative Promotes You Got It recording artists/music.
  • 7. You Got It Studios and Supplies List 1. blank CDs 2. Publishing software (to design CD covers) 3. jacket covers 4. telephones 5. message pads 6. paper clips 7. staples 8. staplers 9. computers 10. color printers 11. songwriting software (i.e. http://www.paragoni.com/songwriters-pad-for-pc-mac/) 12. writing pads 13. pens 14. rhyming dictionaries (i.e. http://www.amazon.com/Essential-Songwriters-Rhyming- Dictionary-Easy/dp/0882847295) 15. fax machines 16. camcorders 17. music production equipment 18. kinetics (exercising) equipment for recording artists 19. digital cameras 20. Tour buses