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How to Convert More Website
Visitors into Party Bookings
PARTY BOOKING WEBINAR SERIES
Meet the Presenters
Justin Falls
Ops Director
Scott Drummond
Founder/CEO
Yosuke Carter
Marketing Director
Today’s Agenda
1. Why you should be booking parties online
2. Elements of a high converting website
3. Actionable tips you can apply today
4. Q&A
The Problem with
(Legacy) Party Booking
Your customers have
Jobs-to-be-Done
Online party booking
helps your customers
Get the Job Done
1
2
Online party booking creates
predictable revenue (and more of it)
3 Online party booking helps you
Maximize productivity
Elements of a High-Converting Website
They make a great
first impression
#1
Actionable Tips
Write unique
value prop
Use a hero shot
They use calls-to-actions to guide
visitors to the next steps
#2
Actionable Tips
Test calls-to-actions:
Click Here to
Book a Party
Check Availability and
Book Your Party Now
VS.
#3 They
answer
FAQs
Actionable Tips
Create a list of FAQs
Answer them on your
packages page
#4 They provide social proof
Actionable Tips
Add testimonials or any awards to
your party packages page.
5. They help
customers get
the job done
Actionable tips
Let customers check availability
and book parties in real time.
6. They use optimization tools
Actionable tips
Install Google Analytics and set up goals.
Install Facebook Pixels.
Elements of high performing sites
1. They make a great first impression
2. They use calls-to-actions
3. They answer FAQs
4. They provide social proof
5. They help customers get the job done
6. They use conversion optimization tools
Q&A
Get the Online Party Booking Tool Kit
● Online Party Booking Checklist
● How to Use Blogging to Book More Parties
● The Guide to Creating Birthday Party Facebook Ads
partycentersoftware.com/toolkit

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How to Convert More Website Visitors into Party Bookings