Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
La Masia Project
for East Asia
-Youth Football Academy
Youngsub Chun
East Asia Sport Management Institute
E-mail: wheecore...
Summary
• La Masia of FCB is the best youth academy out of the world
football academy. But it is hard to enter the academy...
Vision
New
Academy
New
Football
Market
East Asia
Fans
Clubs
Investment
Collaboration
FCB
Business
Expansion
New business
m...
Goal & Object
Goal
The Best
youth
academy in
Asia
Object
Professional
football
techniques &
methodology
4
Market Analysis
Academy?
China football
market & investment
Confucian culture network
in East Asia
Uprising football marke...
Business Model
Academy
Age: 13-18
Number: 150-200
players
Place
Jeju English Town
International
education(English)
Partner...
Project Strategy
Joint Venture
• FCB
• FCs of East
Asia
• Jeju city
Sponsorship
• Sport clubs
• Corporates
• AFC
• EAFF
Ma...
Service & Product
• Professional youth players
• Youth skill camp
• Youth cup for East Asia
Football
• Football agency
• F...
Proposal
• FCB can launch Asia La Masia to Jeju Island of
South Korea(international free city)
• FCB can joint a cooperati...
Próxima SlideShare
Cargando en…5
×

La Masia project for East Asia

627 visualizaciones

Publicado el

Youth football academy for Asia youth players.

Publicado en: Deportes
  • Sé el primero en comentar

La Masia project for East Asia

  1. 1. La Masia Project for East Asia -Youth Football Academy Youngsub Chun East Asia Sport Management Institute E-mail: wheecorea@gmail.com Web-site: www.easmi.org
  2. 2. Summary • La Masia of FCB is the best youth academy out of the world football academy. But it is hard to enter the academy for Asia youth because of distance and cultural difference. • East Asia(China, Japan, Korea) has strong economic success and is the most consuming market for luxury products. • Every year, Asia youth players more than 100,000 go to Europe and South America to learn professional football techniques and methodology. • FCB has Escola system around world but Escola does not produce profitable business model. • Therefore, the new business for FCB in Asia is necessary to introduce FCB to Asia football fan and club by Asia La Masia system • http://wheecorea.com/sports-column/confucian-network-in-sport- industry-of-east-asia 2
  3. 3. Vision New Academy New Football Market East Asia Fans Clubs Investment Collaboration FCB Business Expansion New business model for FCB 3
  4. 4. Goal & Object Goal The Best youth academy in Asia Object Professional football techniques & methodology 4
  5. 5. Market Analysis Academy? China football market & investment Confucian culture network in East Asia Uprising football market in Asia (China, Japan, Korea, India, Thailand, Vietnam, Australia) 300M football fans 50M football players 20,000 football centers in 2017 50,000 football schools in 2025 More than 100,000 youth players go to Europe & South America 5
  6. 6. Business Model Academy Age: 13-18 Number: 150-200 players Place Jeju English Town International education(English) Partners China/Korea/Japan Big club Global sport corporates 6
  7. 7. Project Strategy Joint Venture • FCB • FCs of East Asia • Jeju city Sponsorship • Sport clubs • Corporates • AFC • EAFF Management • Partnership • Agency • Marketing • Products 7
  8. 8. Service & Product • Professional youth players • Youth skill camp • Youth cup for East Asia Football • Football agency • FC consulting • Marketing, Sponsorship Business 8
  9. 9. Proposal • FCB can launch Asia La Masia to Jeju Island of South Korea(international free city) • FCB can joint a cooperation association with East Asia Football clubs for youth academy • FCB academy can produce professional players to Asia and World market • FCB can expand its business and philosophy to the world 9

×