1. 13 Facts & Fiction AboutThe Indonesian Youth Market Youth laboratory Indonesia Insights www.enterthelab.com

2. We buy brands not product #FACT

3. Facebook is our informational tool #FICTION

4. We’re craving for more offline currency since facebook arrived #FACT

5. Cheap price works for grabbing youth loyalty towards mobile operator #FICTION

6. Somehow the fast growth of mobile usage scares us #FACT

7. We do care about what happened to the environment #FACT

8. We don’t care about why you sell the brand/product to us #FICTION

9. When you’re thinking about FGD its already too late. We’re already on something else #FACT

10. We pay attention to what celebrities say on twitter #FICTION

11. I don’t care if it’s an imitation as long as it’s cheap #FICTION

12. Brand Icon is so last year #FACT

13. We don’t know that you’re trying to sell us something #FICTION

14. We come to your event, but we don’t buy your product afterward #FACT

15. Slides presentation by: Muhammad Faisal Tara Talita AnggunIntan Photos By: AndhieniKusumaDewi Get more insights on The Indonesian Youth Market on www.enterthelab.com