This 3-page document provides an overview of Youthlab, a research and consulting company in Indonesia that helps organizations understand and connect with Indonesian youth. It describes Youthlab's team of young researchers with diverse backgrounds who study youth trends through ethnographic research, online tracking, and focus groups. The document also lists some of Youthlab's clients and partners and previews its upcoming "Youth Trends Report" on trendsetting youth in Indonesia, with details on research methodology and report contents. It encourages contacting Youthlab for the full report or help with youth-focused marketing strategies.

1. Photo courtesy of Dendy Darman facebook
Indonesian Youth
Trends Report|
Youth Trendsetters 2012
Report Price: 3850 USD
www.enterthelab.com Copyright of PT Kreasi Pemuda Indonesia

2. More than 60 Million Youth in Indonesia| Insights undiscovered
Youthlab is the first factory and repository of youth
insight, compromised of multi-talented youths of various
background, the research and consulting company helps
corporations and organizations create precious connection
with the fickle yet precious market segment.
Through etnographic research, online tracking, creative
focus group discussion, and other means, we help you
create a dialogue with the youths of Indonesia in the most
efficient manner.
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3. Doctoral Candidate of Psychology,
Experienced project manager for
research project and consultancy, Finalist
for Garuda’s Business Plan Competition,
International Speaker, Indie Culture
Gatekeeper, Cum Laude Bachelor, Youth
Political Activist, Cartoonist, Graphic
Designer, Blogger, Twitter Enthusiast,
Converse Fans, Fixie Rider, Online
entrepreneur, Instagram lover
A bunch of nice young people skilled with research
experiences & passionate on youth culture| Who we are
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4. 3
Bubu.com
Intel
Blitz Megaplex
AIESEC
Goal.com
University of Parmadina
Plan Politika
Merck
Telkomsel
KNPI
Imajinasi Foundation
Provoke Magazine
Youthlab Clients, Subscribers, &
Community Partners| TIRI
It took only 2 years for Youthlab to be South Beach Queen
the benchmark of Indonesian Youth UNKL347
Culture research Locally and Globally Recapital
Animax
World Assembly of Youth
Epic Magazine
Street Dirt Senayan
Initiative
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5. How It’s Done | Methodology
We realized that to fully understand youth
culture and behavior we could not expect to
find it through a few focus group discussion.
Basic survey may also be a pitfall in research
if we don’t empathize and use a reverse
psychology on youth. That’s why we don’t
depend or focus on a singular
methodology, instead we use a
cross transactional data and longitudinal
Investigation notes as source of insights.
Page 4

6. Table of Content |Youth Marketing Report
1. Youth Trendsetters defined (socio-economic-political background)
2. Hobby vs non-hobby based trendsetters
3. The flow of trendsetters social life
4. Community influencers (what they do and why the become trendsetters)
5. Case study of youth trendsetters
6. Youth trendsetters shifting
7. Youth Trendsetters Mapping
8. Summary
Details of content:
This report include an intensive survey results with more than 1000 youth participants from
Padang-Jakarta-Surabaya-Semarang-Malang. Another survey conducted with more
than 1000 youth in a Big City to catch the future trend. More than 1400 minutes of
etnography interviews as source of insights. Pictures from field research that describes
current youth social behavior. A causal research on social media behavior involving more
Than 300 youth participants.

7. What is the next steps?
Catch all our Youth Trends Report out
December 2012
Indonesian Youthniverse 3/4 series:
1/3 Indonesian Youth & Social Media 2012
2/3 Indonesian Female Youth Trends 2012
3/3 Handset & Operator Card Trends 2012
3/4 Indonesian Youthpedia (General trends)
2012
Call us for 2 hours of presentation of this
Report, or include us in your marketing
strategy elaboration
Visit our web for more info
www.enterthelab.com
Or contact:
Muhammad Faisal
Faisal_sii@yahoo.com
Tarafirst repository
The Talita
Tara.talita@gmail.com & behavioral insights
of Indonesian youth culture
Youth Laboratory Indonesia www.enterthelab.com