PR pros have a new challenge in social media: telling their organization’s story consistently through a variety of social media channels. With fleeting attention spans stretch across multiple platforms, this session will focus on defining a brand's social media identity to tell a social story while providing impactful value to a wide range of audiences. Chris Baldwin, Principal, True Digital Communications Tyler Norris, Digital Strategist, True Digital Communications

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PR CAMPAIGNS
CONSISTENCY IS KING
04.11.2014

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@truedigitalcom
@chriscbaldwin
@ty_norris

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CONSISTENCY
3

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A social media presence that adheres to
brand standards while regularly providing
adequate value and influencing users to
continue to engage.
4

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A social media presence that adheres to
brand standards while regularly providing
adequate value and influencing users to
continue to engage.
5

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regular posts
highlight the brand
provide value
keep users engaged

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CONSISTENCY
8

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save time
streamline social
increase awareness

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thanks!

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thanks!

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site.com/landingpage/?utm_source=social&utm_medium=twitter&utm_campaign=free_trial
site.com/landingpage/
?utm_source=social
&utm_medium=twitter
&utm_campaign=free_trial

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brand messaging
visual style

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user personas
segment audience
analyzing words and phrases

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=AverageIf

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=AverageIf(A1:A300,"*key phrase*",B1:B300)

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=AverageIf(A1:A300,"*check out*",B1:B300)
Avg. reach 1240
Avg. reach of posts w. “check out” 1025

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LINK

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LINK
why
whowhere
when

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RULES ARE
MADE TO BE
BROKEN

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still awake?

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truedigitalcom.com
888.456.0369
facebook.com/truedigitalcom
twitter.com/truedigitalcom