The official presentation of the second edition of Youth Summit (Bucharest, Romania). Aimed at being sent by email to potential sponsors. 2007: concept+text+layout

1. to the official project presentation Welcome!

2. //young people setting a new vision//

3. … the place where young people have their say with regard to the most important aspects of their communities. … the most important gathering in Romania for / about / with young people. Youth Summit is … created by the ORICUM Organization , The British Council & The Main Sponsor … organized with the support of The Ministry of Education and the partners of the event (companies, media partners, and other organizational partners) governed by Romania’s President and…

4. In January 2007 we had over 200 people from all over the country attend what was the first edition of the YOUTH SUMMIT . Focused on education last year’s event had a number of very important speakers such as: Lord Neil Kinnock (Worldwide Chairman British Council), Mr. Alexandru Gussi (Presidential Advisor), Tudor Giurgiu (TVR President), Felix Tataru (IAA President), Emil Hurezeanu (TV personality ), Corina Murafa (Romanian Youth Delegate United Nations), Radu Georgescu (President GECAD Group) and many more. The outcome of the event was the first joint declaration of some of the most important leaders in Romanian society regarding the future of education in Romania and the possibility of further development in Romania What happened at last year’s Youth Summit?

5. First stage : Undertaking a national communication campaign in all 41 counties to recruit at least two young people aged 15 – 25 from each county to represent their community in Bucharest at the Youth Summit. Second stage : The boot camp that will bring toghether the youth representatives from across the country to a 3 day session that will prepare them for the big debate How&when are we going to do it? Third stage : Youth Summit gathers some of the most important people in Romania and worldwide to talk about the main issues facing young people today. Fourth stage : Editing a booklet that presents the conclusions of the Youth Summit NOV-DEC ‘07 JAN ‘08 JAN 31 ST MAR ’08

6. With the support of the Ministry of Education we will communicate the Summit in all schools and universities of the capital cities of the 41 counties of Romania. Our aim is to select 82 youth delegates that are representative in their community and dedicated to transforming Romania. For more information on the communication campaign please ask for the dedicated presentation The national communication campaign

7. With the support of the Ministry of Education we will communicate the Summit in all schools and universities of the capital cities of the 41 counties of Romania. Our aim is to select 82 youth delegates that are representative in their community and dedicated to transforming Romania. The Youth Summit Boot Camp

8. The event will bring together the most important representative from authorities , companies , civic society , mass-media and of course young people . This last group will be represented in Bucharest by the over 90 national youth delegates that will present the conclusions they reached in the Youth Summit Boot Camp. The big event – Youth Summit per-se The main theme: a new vision for Romania

9. Culture Making Romania the most competitive country in Eastern Europe in the field? What are the next steps? How can the government be persuaded to make this a national goal? What should young people’s role be in this issue? Education Creative Industries Sports Sports culture in Romania at this point Can we move from the perception of “physical education” to that of “personal development”? Is sports a good channel for leadership, nutrition, conflict management, etc? Making Romania the most competitive country in Eastern Europe in the field? What are the next steps? How can the government be persuaded to make this a national goal? What should young people’s role be in this issue? Science&Technology How does the Romanian young art&culture scene look like today? Being a young artist in Romania How do we promote innovation in this field? Who are the major stakeholders? How does education looks like at this point in Romania? What are the big challenges for the system? What should the role of young people be? What about employers? How can it transform in the benefit of everyone? The big event – the workshops

10. The conclusions of the Youth Summit will be emphasized in a booklet that will be edited at the end of March 2008. The 10,000 copies will be distributed nationwide to opinion leaders. The youth delegates returned to their counties will be part of the community Youth Summit created. The aftermath

11. Youth Summit in [estimated] numbers Bucharest: 100 // Nationwide: 500 Young people signing up for being youth delegate : Bucharest: 20 000 // Nationwide: 100 000 Exposed to delegates’ communication [reach] Bucharest: 100 000 // Nationwide: 1 000 000 Exposed to main event’s communication [reach] Young people: 100-150 Company representatives: 50-100 Central Authorities rep. 30-70 Civil Society rep. 30-70 Media rep. 30-70 Actual participants Exposed to the booklet : 10 000

12. Organisational visibility and awareness The project will be communicated as presented by the main partner The association with an innovative and targeted approach to youth issues The communication will be done in accordance with the personality of the company’s brand The possibility of having a number of key speakers at the main discussion groups Media promotion The company’s imagine will be presented in all the media communication materials Presence of the company along side the summit in a variety of influential media outlets Direct promotion The company’s image will be presented in all the direct communication materials Detailed company profile on the web site of he Summit Direct promotion in young people’s communities with the help of our exclusive partners On-the-spot promotion The possibility of creating a special area at the venue of the Summit The opportunity to interact with the 82 national youth delegates Continuous communication and evaluation "Thank you letter" in the name of the main partner to the members of the newly formed community Central presence in the booklet that will be printed after the Summit concludes 30.000 eur 1 package MAIN PARTNER

13. Organisational visibility and awareness One of the areas covered by the Summit will be communicated as presented by the theme partner The association with an innovative and targeted approach to youth issues The association with some of the most important and well respected organizations in Romania The possibility of having a number of key speakers at the main discussion groups Media promotion The company’s imagine will be presented in all the media communication materials Presence of the company along side the summit in a variety of influential media outlets Direct promotion The company’s image will be presented in all the direct communication materials Detailed company profile on the web site of the Summit Direct promotion in young people’s communities with the help of our exclusive partners On-the-spot promotion The possibility of creating a special area at the venue of the Summit The opportunity to interact with the 82 national youth delegates The Youth Summit is a place where projects can be presented and Continuous communication and evaluation A presence in the booklet that will be printed after the Summit concludes 15.000 eur 5 packages THEME PARTNER

14. 5.000 eur 3 packages SUPPORTING ORGANISATION Organisational visibility and awareness One of the areas covered by the Summit will be communicated as presented by the supporting org. The association with an innovative and targeted approach to youth issues The association with some of the most important and well respected organizations in Romania Media promotion The company’s imagine will be presented the written press and internet communication materials Presence of the company along side the summit in a variety of influential media outlets Direct promotion The company’s image will be presented in all the direct communication materials Detailed company profile on the web site of he Summit Direct promotion in young people’s communities with the help of our exclusive partners Continuous communication and evaluation A presence in the booklet that will be printed after the Summit concludes

15. Finally, what is ORICUM all about? ORICUM is a youth organization based in Romania inspiring young people to be innovative and creative. Our initiatives are aimed at creating a communication platform that links four major aspects of young people's lives: urban culture, practical education, innovative entertainment and sport. Our team has so far created concepts (either programmes or events) that have proven their value: ICUBE Competition, STIMULTAN , Youth Summit, PEACE THROUGH SPORT , URBAN QUEST , Filter Design Competiton , MENTORSHIP , Be Your Own Hero , SPLASH! , Street Delivery and Youth Delegate at the UN . These will be followed by other initiatives in the fields of urban art, design, science and technology, public space innovation, music events, and others. So far with our work we have convinced important organizations, media groups and companies to join our efforts and support our vision: The United Nations, The Romanian Presidency, The British Council; SAB Miller, COSMOTE, Adobe, Nestle; Evenimentul Zilei, Compact, Radio 21 and many more.

16. Get in touch with R ă zvan Cri ş an Executive Manager ORICUM +40 727 719 303 [email_address]