Thailand's Telecom Market Information Q1 2015

Presentation by Yozzo Co.,Ltd.  www.yozzo.com  June 2015 V 1.1

Presentation by Yozzo Co.,Ltd.  www.yozzo.com  June 2015
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Age 0-14 Age 15-24 Age 25-54 Age 55-64 Age 65+ Totals
MALES 6,117,993 5,194,332 15,685,882 3,468,620 2,830,418 33,297,245
FEMALES 5,827,981 4,999,669 16,097,245 3,893,925 3,625,336 34,444,156
TOTAL 11,945,974 10,194,001 31,783,127 7,362,545 6,455,754 67,741,401

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2010 106.56% 10.78% 95.78%
2011 114.58% 11.74% 102.83%
2012 127.85% 14.71% 113.14%
2013 140.59% 17.36% 123.22%
2014 145.79% 19.18% 126.60%
Q1 2015 147.64% 19.94% 127.70%
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Source: Operators | NBTC

Subscribers Growth rate Subscribers Growth rate Subscribers Growth rate
2010 71,726,300 2.92% 7,256,473 2.01% 64,469,827 3.03%
2011 77,449,466 1.65% 7,938,934 3.70% 69,510,532 1.42%
2012 84,001,947 3.47% 9,782,683 6.60% 75,229,728 3.07%
2013 93,848,536 3.03% 11,591,587 5.55% 82,256,949 2.38%
2014 97,680,775 2.04% 12,852,830 3.97% 84,827,945 1.76%
Q1 2015 98,926,184 1.88% 13,361,986 3.96% 85,564,198 1.57%
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0
20.000.000
40.000.000
60.000.000
80.000.000
100.000.000
120.000.000 www.yozzo.com

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Blended 204 200 194 211 197 188 190
Post-Paid 582 582 580 621 606 562 546
Pre-Paid 162 160 158 158 140 131 134
Average Revenue Per User (Excluded Interconnection Charge)
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Blended 251 253 257 236 240 267 246 246
Post-Paid 539 486 477 400 375 456 367 367
Pre-Paid 217 226 233 217 220 241 228 228
Mobile MOU (Minute/Month) 2008 – Q1 2015
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Revenue per/minute Q1 2014 – Q1 2015
0.45 0.49 0.44 0.43 0.43
0.44 0.45 0.43 0.44 0.43
0.31 0.29 0.30 0.29 0.29

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24.16% 32.89% 30.04% 37.37% 37.46%
75.84% 67.11% 69.96% 62.63% 62.54%

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In 2013 Thailand set the world record in migrating
2G subscribers to 3G, with migration taking even less
time than in Japan.
30% of Thailand’s existing 95 million 2G customers shifted to
3G in only five months.
 Today AIS has 38.8 million 3G users out of 41.9 million
total subscribers.
 DTAC has 23.5 million 3G users out of 28.4 million total
subscribers.
 True Move has 20 million 3G users out of 21.5 million
total subscribers.

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TrueMove H was the first to introduce 4G LTE in Thailand with a trial
service in February 2013 offering up to 100 Mbps and 50 Mbps
download and upload speeds respectively. DTAC followed later as the
second mobile operator to offer 4G services. AIS does not provide 4G.
 Today AIS has ZERO 4G subscribers.
 DTAC has 1,000,000 4G subscribers.
 True Move has 800,000 4G subscribers.

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46,59%
28,44%
23,80%
0,55% 0,61%
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Source: AIS, dtac, True, CAT, TOT, NBTC

Source: AIS
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Subscribers Q1 2015 5,059,500 36,891,300 41,950,800
Subscribers Q4 2014 4,940,700 39,360,600 44,301,300
Net additions Q1 2015 118,800 -2,469,300 -2,350,500
Net additions Q4 2014 154,000 352,100 506,100
ARPU Q1 2015 592 THB 175 THB Blended 222 THB
MOU Q1 2015 355 260 Blended 271 Min
  
 Own brand smartphone “Lava”
sales were 1.4mn units in 1Q15
compared to 2.5mn units in FY14
 97% population coverage
 2,000 AIS Super Wi-Fi 650Mbps
 33,000 total AIS Wi-Fi APs
 Non-voice revenue up 6.1 % QoQ and 34% YoY.
 Mobile data 35% of service revenue (ex IC)
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Source: dtac - Telenor
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Total as of Q1 2015 4,004,000 24,422,000 28,426,000
Total as of Q4 2014 3,850,000 24,159,000 28,008,000
Net Additions Q1 2015 155,000 263,000 418,000
Net Additions Q4 2014 347,000 -281,000 66,000
ARPU Q1 2015 ex. IC. 553 THB 141 THB Blended ex. IC. 195 THB
MOU Q1 2015 ex. IC. 254 162 Blended ex. IC. 174
  
 11,000 2G sites
 11,000 3G sites
 3,000 4G sites
 83% of sub base ported to 3G
 Data revenue was THB 7,456 mio and
increased 13%YoY and 1.8%QoQ
 Smart device penetration 52%
 Mobile data users 14.9 mio (52%)
 dtac’s total revenue was THB22,884 mio
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Source: True Corporation
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True
Total as of Q1 2015 4,009,000 17,498,000 21,507,000
Total as of Q4 2014 N/A N/A 23,600,000
Total as of Q3 2014 3,672,000 19,767,000 23,440,000
Net Additions Q1 2015 N/A N/A -2,140,000
ARPU Q1 2015 N/A N/A 143 THB
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  
 4G LTE 2100MHz Trial
 3G on 850, 2100 MHz
 2G 1800 MHz
 Non-voice rose 32.2% YoY and 6.7% QoQ to THB 5.1
billion. Non-voice revenue makes up 47.7% of True
Mobile cellular service revenue.
 96% of total subscribers (20.7 mio)
are on TrueMove H’s 3G and 4G.

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AND HOLDS LESS THAN 1% MARKET SHARE IN TOTAL
DATA CDMA COMMUNICATION
ClosedSold and re-branded
to Tron IEC3G
Former 365

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DATA CDMA
COMMUNICATION
dtac
AIS
NONE
NONE
Suvitech Co has been appointed as the
IT platform for CAT Telecom under a
10-year service contract. CAT targets
revenue of THB 200 mio this year from
the MVNE service, rising to THB 2
billion in the next 5 years. CAT will pay
a monthly MVNE fee to Suvitech
ONE DEVELOPMENT provides a
turnkey go-to-market solution for
MVNO's and service providers. The
team has provided leadership to more
than 10 MVNOs and HNO globally.
They are among the companies who
provided a JV partnership offer to TOT

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SawasdeeShop 1 MVNO 30 Nov 2006 29 Nov 2019
IEC Technology Co., Ltd 1 MVNO 08 Apr 2009 07 Apr 2019
SAMART i-Mobile 1 MVNO 04 May 2009 03 May 2019
Loxley Public Company Limited 1 MVNO 18 Nov 2009 17 Nov 2019
365 Communications Co.,Ltd 1 MVNO 18 Nov 2009 17 Nov 2019
MCONZULT ASIA Co.,Ltd. MOJO3G 1 MVNO 03 Dec 2009 02 Dec 2019
Wireless Device Supply (AIS) 1 MVNO 28 Jul 2010 27 Jul 2015
Advanced Mobile Broadband Co.,Ltd (AIS) 1 MVNO 28 Jul 2010 27 Jul 2015
I Talk Plus – (Advanced Telephone & Telecommunication Co., Ltd) 1 MVNO 25 Aug 2010 24 Aug 2015
Mobile Plus Ltd (i-mobile3GX) under SAMART 1 MVNO 25 Aug 2010 24 Aug 2015
GMM Grammy Public Company Limited 1 MVNO 01 Dec 2010 30 Nov 2015
C.T. Telecom Co., Ltd 1 MVNO 01 Dec 2010 30 Nov 2015
True distribution and sales Co., Ltd. (True Mobile Group) 1 MVNO 01 Dec 2010 30 Nov 2015
a2network (Thailand) Co., Ltd (a2network Japan) 1 MVNO 01 Dec 2010 30 Nov 2015
FTTX infra (Pattaya) Co.,Ltd 1 MVNO 01 Dec 2010 30 Nov 2015
ACUMEN (Subsidiary of Jasmine International Plc) 1 MVNO 04 May 2011 03 May 2016
THE FOLLOWING COMPANIES HAVE OBTAINED A TYPE 1 MVNO LICENSE IN THAILAND

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Siam Advanced Networks Limited. 1 MVNO 4 May 2011 03 May 2016
Dplus Intertrade Company Limited 1 MVNO 04 May 2011 03 May 2016
Jasmine Telecom Systems PLC (Subsidiary of Jasmine International Plc) 1 MVNO 16 June 2011 15 Jun 2016
Loxley Mobile Company Limited 1 MVNO 17 June 2011 16 June 2016
Bliss-tel Public Limited Company 1 MVNO 14 Jan 2013 13 Jan 2018
IP Exchange Company Limited 1 MVNO 14 Jan 2013 13 Jan 2018
Loxley Wireless Company Limited 1 MVNO 14 Jan 2013 13 Jan 2018
M Link Asia Corporation (PCL) 1 MVNO 14 Jan 2013 13 Jan 2018
Digital Gen Co., Ltd - Subsidiary of GMM Grammy Public Company Limited 1 MVNO 14 Jan 2013 13 Jan 2018
SB Telecom (Subsidiary of Softbank Telecom Corp Japan) 1 MVNO 13 Mar 2013 12 Mar 2018
Tesco Mobile UK 1 MVNO 2 Aug 2013 01 Aug 2018
GW.Biz 1 MVNO 20 Dec 2013 19 Dec 2018
EDC Network Asia 1 MVNO 11 Apr 2014 10 Apr 2019
Data CDMA Communications Limited 1 MVNO 23 Jun 2014 22 Jun 2019
Media Knowledge Co Ltd 1 MVNO 31 Aug 2014 30 Aug 2019
Mobile LTE limited company 1 MVNO 09 Dec 2014 08 Dec 2019
King Telecoms 1 MVNO 18 Dec 2014 17 Dec 2019
THE FOLLOWING COMPANIES HAVE OBTAINED A TYPE 1 MVNO LICENSE IN THAILAND

Source: Nielsen Co Thailand
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94
62
54
8
COMMUNICATIONS
min
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min
min
APPS
ENTERTAINMENT
DEVICE MANAGEMENT
min

Source: Nielsen Co Thailand
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Source: IDC Thailand
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• Thailand has the 3rd. largest Facebook population in the world with 35 million users.
• Bangkok has more Facebook users than any other city in the world with 20 million.
• 93% of Thai Internet users access Facebook every week, compared to 47% globally.
• 19 million, access Facebook through their mobile device.
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LINE users in Thailand
Source: Ericsson | LINE | Facebook | YouTube | Zocial Inc. 2015
4.5 million Twitter accounts and 2 million Instagrammers.
81% of smartphone users in Thailand have downloaded and use mobile
chat apps for daily communication.
1. LINE
2. Facebook
3. YouTube
4. Facebook Messenger
5. Google Maps

Source: YouTube/Google
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Source: IDC Thailand
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Source: Senior VP, Prisana Ratanasuwanasri, dtac
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Source: Nokia Solutions and Networks (Thailand).
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While smartphones priced at 2,000 THB accounts
for almost 20% of the total Thai smartphone market
6-12 months compared with 18 months previously

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During the last four years, Android has
increased its lead in the smartphone market
from 32% in 2011 to 74% Q1 2015
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iOS 17%
Other 5%

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Indonesia: 0.32 THB/per minute
Thailand: 0.84 THB/per minute
Malaysia: 1.05 THB/per minute
Myanmar: 1.60 THB/per minute
Vietnam: 1.92 THB/per minute
Cambodia: 2.17 THB/per minute
Singapore: 2.90 THB/per minute
Laos: 3.21 THB/per minute
Brunei: 4.63 THB/per minute
Philippines: 4.72 THB/per minute
Indonesia: 0.37 THB per SMS
Vietnam: 0.48 THB per SMS
Laos: 0.64 THB per SMS
Philippines: 0.72 THB per SMS
Myanmar: 0.80 THB per SMS
Cambodia: 1.05 THB per SMS
Malaysia: 1.05 THB per SMS
Singapore: 1.18 THB per SMS
Brunei: 1.18 THB per SMS
Thailand: 1.33 THB per SMS
Laos: 0.10 THB per Mb
Singapore: 0.11 THB per Mb
Malaysia: 0.21 THB per Mb
Thailand: 0.28 THB per Mb
Cambodia: 0.60 THB per Mb
Philippines: 0.78 THB per Mb
Brunei: 1.25 THB per Mb
Vietnam: 2.30 THB per Mb
Indonesia: 4.43 THB per Mb
*Myanmar: 0.13 THB per minute
Price per minute in Thai baht (THB) Price per message in Thai baht (THB) Price per Mb in Thai baht (THB) 3G
*Myanmar does not charge per usage but in time slots

Source: Operators and NBTC
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5,660,144
98,926,184
Fixed
Mobile

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2,987,121 2,673,023
19.41% 5.18%
Metropolitan Provincial Area
Metropolitan Provincial Area

Source: Thai Network Information Foundation | National Statistical Oﬃce of Thailand | NBTC | NECTEC
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฿

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3.822.354
4.351.909
4.930.430
5.517.442 5.629.034
0
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
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Source: ISP | NBTC

Dial-up modem,
ISDN
Wireless Mobile
2G, CDMA, GPRS
ADSL, VDSL,
Satellite, FTTH
Wireless 3G mobile
WCDMA, EV-DO
-
7,126,400 3,4% 8.9% 45% 40.3% 2.4%
1,502,900 3.0% 3.4% 56% 35.6% 2%
2,458,000 3.4% 8.5% 42.7% 42.7% 2.7%
1,064,800 2.6% 9.3% 49.4% 37.9% 0.8%
1,253,100 4.1% 13% 37% 43.4% 2.6%
847.500 3.6% 13.4% 38.8% 40.1% 4.1%
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Source: National Statistical Oﬃce of Thailand Survey

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 After March 1, 2015 - all airtime call packages must be billed on per-second basis.
 The average charge for 2G service must not exceed 0.99/per minute.
For 3G on the 2.1 GHz spectrum, the voice price must not exceed 0.84/per minute
 In compliance with regulators mandates
• Customer gets minimum 30 days balance for every prepaid top‐up value.
• The value can be accumulated for 365 days.
• All mobile phones users must register their SIMs with ID card or passport
 NBTC announced the mandate for network infrastructure sharing among operators
i.e. tower, land, site facilities, etc. in April 2013.
 The action is subjected to availability of network capacity.

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2G 2.5 2.7
3G 3.5 3.9 LTE
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NBTC
Regulator
900 MHz
17.5MHz‐Bandwidth
AIS
17.5MHz
2100 MHz
15MHz‐Bandwidth
MVNO
15MHz
2100 MHz
45MHz‐Bandwidth
AIS
15MHz
DTAC
15MHz
True
15MHz
1800 MHz
75MHz‐Bandwidth
DPC
12.5MHz
True
12.5MHz
DTAC
50MHz
850 MHz
25MHz‐Bandwidth
DTAC
10MHz
True
15MHz
BTO contract ends 2015
MVNO Wholesale contracts
Auctioned license
Auctioned license
Auctioned license
Ended 2013
Ended 2013
Ends 2018
BTO contract ends 2018
Wholesale - Resell
License ends 2015
License ends 2025
License ends 2027
License ends 2025
License
BTO contract
Ends 2018
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Concession License Concession License Concession License
Cellular towers 13,690 6,000 11,000 1,500 6,000 11.845
Installed BTS/Node B
850 MHz 0 0 5,000 0 0 14,000
900 MHz 15,000 0 0 0 0 0
1800 MHz 4,000 0 11,000 0 7,000 0
2100 MHz 0 20,500 0 12,500 0 5,000
Total 19,000 20,500 16,000 12,500 7,000 19,000
Grand Total 39,500 28,500 26,000
2G Coverage 97% of Population 95% of Population 90% of Population
3G coverage 97% of Population 88% of Population 97% of Population
4G Coverage 0% of Population 10% of Population 30% of Population
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800 MHz (CDMA/UMTS)
834.4 MHz 839.4 MHz 849
MHz
CAT/BFKT 15 MHz Expires in 2025 CAT/DTAC 9.7 MHz Expires in 2018
900 MHz (GSM/UMTS) TOT/AIS 17.5 MHz Expires in 2015
897.6 MHz 915 MHz880 MHz
824.4 MHz
TMV 12.6 MHz
Expired in Sept. 2013
DTAC 25 MHz
Expires in September 2018
DPC 12.6 MHz
Expired Sept. 2013
DTAC 25 MHz
Expires Sept. 2018
1710 MHz 1722.6 MHz 1722.8 MHz 1747.8 MHz 1748 MHz 1760.6 MHz 1785 MHz
True
PCT
DTAC
15 MHz
True
15 MHz
AIS
15 MHz
TOT
15 MHz
1965 MHz 1980 MHz
1900 MHz/2100 MHz (PCT/UMTS)
1800 MHz (GSM/*FDD-LTE)
TOT 64 MHz
2300 MHz 2400 MHz
2300 MHz (*TDD-LTE)
1920 MHz1906 MHz 1918 MHz
MCOT 48 MHz
Expires in 2015
2500 MHz 2608 MHz
2600 MHz (*TDD-LTE &FDD-LTE)
2536 MHz 2584 MHz 2592 MHz
UPDATE, April 22, 2015: MCOT has agreed to return its unused 60 MHz of bandwidth out of 144 MHz on the 2600 MHz spectrum.
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Trunked
Radio
CAT
CAT
DTAC
Trunked
Radio
CAT
CAT
DTAC
TOT/AIS
RFID
TOT/AIS
MHz 806 824 839 849 851 869 884 894 897.
5
915 920-
925
942.5 960
Expires 2025
Expires 2018
Expired 2015
User
www.yozzo.com

Unuse
d
Unuse
d
TMV 12.6 MHz
DTAC 25 MHz
DPC 12.6 MHz
Expired Sept. 2013
DTAC 25 MHz
Expires Sept. 2018
1710 MHz 1722.6 MHz 1722.8 MHz 1747.8 MHz 1748 MHz 1760.6 MHz 1785 MHz
DCS1800 (UL)
TMV 12.6 MHz
DTAC 25.3 MHz
DPC 12.6 MHz
Expired Sept. 2013
DTAC 24.5 MHz
Expires Sept. 2018
1805 MHz 1817.6 MHz 1817.6 MHz 1842.9 MHz 1855.5 MHz 1880 MHz
DCS1800 (DL)
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TOT 64 MHz
2300 MHz 2400 MHz
2300 MHz (*TDD-LTE)
TOT Plc, holds 64 MHz of the 2300 MHz spectrum, which is currently unused.
The ICT Ministry and TOT are studying the possibility of bringing the unused portion of TOT's 2300 MHz spectrum up for auction in order
to increase the amount of bandwidth.
In exchange for the 2300 spectrum's return, TOT suggested to keep the 900 MHz spectrum that AIS has used to provide public telecom
service for 10 years.
TOT will ask NBTC for permission to keep 20 MHz of its 64MHz bandwidth to provide services under the universal service obligation
(USO) scheme. If NBTC declined its request, TOT would ask the National Digital Economy Committee to permit it to use the spectrum to
provide 4G technology under the USO scheme.
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MCOT Plc and the Public Relations Department (PRD) holds 128 MHz and 26 MHz, respectively, of the 2600 MHz spectrum.
MCOT earlier allowed IBC to use the band for multichannel multipoint distribution service (MMDS) to provide a pay-TV service until
2009.
In 2010 MCOT, agreed to let Playwork use the band to offer a pay-TV and wireless broadband service for 15 years. It also signed a
contract with CAT Telecom to provide the network for the service. The now defunct, National Telecommunications Commission (NTC)
declined to permit Playwork to test the service, since the spectrum was allocated for telecom purposes, not broadcasting.
MCOT has agreed to return its unused 60 MHz of bandwidth out of 144 MHz on the 2600 MHz spectrum. The state-run broadcaster will
receive THB 100 million in compensation. NBTC told Bangkok Post the sum of THB 100 million in compensation had been calculated on
the potential revenue MCOT expected to gain during the concession period.
The Public Relations Department (PRD), which holds 24MHz of bandwidth on the same 2600 MHz spectrum, has taken the NBTC to the
Central Administrative Court for reclaiming its spectrum for reallocation.
MCOT 48 MHz
Expires in 2015
2500 MHz 2608 MHz
2600 MHz (*TDD-LTE & FDD-LTE)
2536 MHz 2584 MHz 2592 MHz
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Thailand’s National Broadcasting and Telecommunications Commission (NBTC) has finally
been able to set a timetable for the country's 4G spectrum auctions, after the cabinet gave
the green light to proceed with the auctions plans.
The NBTC expects to issue 4G licenses for the 1800 MHz spectrum November 11, 2015 and
the 900 MHz spectrum December 15, 2015.
If no further delays arise, NBTC expects to issue the licenses for the 1800 MHz spectrum in
December and the 900 MHz spectrum in January 2016.
The new commercial 4G services could then be rolled out by April 2016.
You can read more about Thailand’s 4G Auction here
Slideshare: http://www.slideshare.net/yozzo1/the-4g-lte-auction-in-thailand
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TOT/CAT NBTC
Till 2013-2018 15-years
TOT/CAT Operator
20-30% revenue share 5.25% of revenue
(Type 3 License)
*BTO is Build Transfer Operate contract. Note: Operators have to pay a numbering fee at Bt2/number/month to the regulator

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BTO contract regulatory fee = Revenue share + Access charge
Ceased since 2007
5.25% = 1.5%
Paid to Regulator
+ 3.75%
Paid to Regulator
Upfront license bidding cost THB 13.5 - 14.6 Billion for 2x15 MHz.

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Interconnection charge (IC) or termination
charge is a bilateral agreement charge levied by
network operators on other service providers to
recover the costs of the interconnection facilities
provided by the network operators.
AIS, DTAC and TRUE agree to pay IC rate at THB 1.00/min.
The new IC rate of THB 0.45 per minute is applied from 1 July 2013.
TOT‐3G does not enter into IC agreement with any operators
The regulator has pledged to introduce a lower mobile termination rate than the current 0.45
baht ($0.014) per minute to help operators comply with the per-second billing new policy.

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National roaming happens when one operator allow its customers to originate/receive traffic using network of other operators.
National Roaming ensures that customers have seamless connection experience.
• Subscriber uses 2G handsets.
• Subscriber makes/receives a call outside of 3G coverage
• Provide network capacity to support traffic
originated/received from customer of 3G Operator.
• Subjected to 30% revenue sharing to TOT/CAT
Provide roaming service Pay roaming charge

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Yozzo is a Telecom Consulting firm, specializing in Information and Communications Technology (ICT).
We assist public and private sector clients in their decision making through market insights,
experience and technical skills. Our clients includes: Governments, Telecom Regulators, Telecom
operators, MVNO’s, Mobile device manufacturers, Retailers, Software & Service providers, Media and
Broadcasting companies.
We approach consultancy engagements from a commercial perspective, with the aim of adding
significant value to your business by identifying and pursuing: growth opportunities, create products,
services, and businesses that improve the efficiency, productivity, and profitability of your business.

Thailand's Telecom Market Information Q1 2015

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