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Cost Structure Key Partnerships Key Value Proposition Design

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Cost Structure
Key Partnerships
Key Resources
Key Activities Value Propositions
e
ition
ype
Channels
Customer
Relationships
Customer
Segments
Revenue Streams
3. adj
technolo
(and resour
ne
Market
Start from a manifes
proposition. In simple
Learn what techn
proposition prototyp
gains. Redesign your
solution to address c
build, measure, learn
. “Push”
value prop-
ess, while
stomer job,
nts many
both as a
d context.
or which you
in, and gain. In
r invention,
d customer
til you find
n circle on
technological
resources
Push vs PullMarket
1. problem
(jobs, pains, gains)
2. value
proposition
prototype
3. adjust
technology
(and resource)
needs
FIND A
SOLUTION
build
measure
learn
Market Pull
Start from a manifest customer job, pain, or gain for which you design a value
proposition. In simple terms this is a problem in search of a solution.
Learn what technologies and other resources are required for each value
proposition prototype designed to address manifest customer jobs, pains, and
gains. Redesign your value map and adjust resources until you find a viable
solution to address customer jobs, pains, and gains. (Read more about the
build, measure, learn circle on page xxx).

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