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t up to this point Value Proposition Design

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t up to this point
Use low-fidelity
prototypes to
make your ideas
tangible
Always refer back
to customer jobs,
pains, and gains in
your presentation
Avoid Cognitive Murder
?
?
?
?
? ?
?
+Zoom-Zoom
Zoom out to the
bigger picture to
analyze if you can
profitably create,
deliver, and capture
value around this
particular customer
value proposition.
Zoom in to the
detailed picture to
investigate if the
customer value
proposition in your
business model
really creates value
for your customer.
Are you creating value for your business?
The Business Model Canvas makes explicit how you
are creating and capturing value for your business.
Are you creating value for your customer?
The Value Proposition Canvas makes explicit how
you are creating value for your customers.
169
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