Alexander Derno

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Born in the analog world, raised in the World Wide Web - I am an internet professional for more than 15 years. My experiences are based on a variety of communications disciplines, ranging from online journalism and webdesign to social media strategy and techniques in corporate communications. In my current position I am responsible for the product marketing and development of the internal enterprise social network of Deutsche Telekom with 100K registered users. With my interdisciplinary view I connect the different perspectives on the digital transformation of organizations. As part of the corporate communications department I am involved in strategy, concept, development and communicat...

social media enterprise 2.0

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Alexander Derno

Presentaciones

Human Interface Guideline für Social Media

Mit Social Media bewegen

Erfahrungsschatz für interne Social Media Projekte:  Mitarbeiterblogs bei der Deutschen Telekom

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How To Build A Social Intranet

Social Intranet Erfolgsfaktoren am Beispiel Deutsche Telekom

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Collaboration Trends and Strategy Approaches for 2016

Social Collaboration

Telekom Hilft (Social Media Excellence 12)

Forschungsbericht: Telekom hilft - Kundenservice via Social Media

Digital Workplace in the Connected Organization - Enterprise 2.0

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vi knallgrau Facebook Studie Consumer Brands und Retail Brands

[Report] Making The Business Case for Enterprise Social Networks, by Charlene Li

10+1 myths about the mobile economy

Enterprise 2.0 Summit 2012 Closing Keynote - Next-Generation Ecosystems And its Key Success Factors

Design for developers

Senior Executive Social Networking Survey ( November 2009)

Social Networking while at Work - July 2010

Grounded Theory

Social Media @ BASF

Vom Hype zur gelebten Normalität: Web 2.0 und Interne Kommunikation

Keynote: Social Business Forecast: 2011 The Year of Integration

Social Media for Business

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Building Sites Around Social Objects - Web 2.0 Expo SF 2009

Social Media für Einzelpersonenunternehmen

Facebook Engagement Rate

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The Real Life Social Network v2

100 Beautiful Slides from Cannes Lions 2010

What the F**k is Social Media NOW?