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Articulate your brand story
via identifying your brand
archetype and purpose.
Define your brand’s role in
your customer’s story, where
your customer is the hero,
you are the mentor and your
product or service is the gift.
Translate the story into
customer touchpoints.
8. Align the experience to your brand

Articulate your brand story
via identifying your brand
archetype and purpose.
Define your brand’s role in
your customer’s story, where
your customer is the hero,
you are the mentor and your
product or service is the gift.
Translate the story into
customer touchpoints.
8. Align the experience to your brand

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