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Brave New World of Responsive Design

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Brave New World of Responsive Design

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What are designers like? How can designers become better collaborators and produce better quality work? This presentation touches on some of the challenges facing designers in the age of responsive websites and provides tips on conquering them.

What are designers like? How can designers become better collaborators and produce better quality work? This presentation touches on some of the challenges facing designers in the age of responsive websites and provides tips on conquering them.

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Brave New World of Responsive Design

  1. 1. Traffic Melbourne 134 Gwynne Street Richmond VIC 3121 T 03 8320 5700 F 03 8320 6405 Traffic Sydney Level One 326 Oxford Street Paddington NSW 2021 T 02 8916 4500 F 02 9361 0888 traffic.com.au June 2013 YUAN WANG DIGITAL DESIGN DIRECTOR Brave New World of Responsive Design
  2. 2. 2 DESIGNERS New Challenges Better Professionals More Collaboration Better Work
  3. 3. 3 NON DESIGNERS Better Understanding More Empowerment More Collaboration Better Work
  4. 4. The Watchmaker 5 The ultimate control freak. Obsessive about details. Talented but difficult. Prime example of a design silo.
  5. 5. The Dreamer 6 Lives and breathes creativity. Bursting with new ideas. Unable to finish and complete. Inspiring but frustrating.
  6. 6. The Photocopier 7 Takes copying to the extreme. Templates everything. Always use the same formula. Efficient but unoriginal.
  7. 7. The Conductor 8 The best people person. Feeds off the energy and creativity of others. Able to use their team effectively. Prime example of design collaboration.
  8. 8. 9
  9. 9. CHALLENGES 10
  10. 10. 11 Not enough time.
  11. 11. 12 Websites are dirt cheap.
  12. 12. 13 I am not appreciated.
  13. 13. 14 Desktop or mobile first?
  14. 14. TIPS 15
  15. 15. 16 Educate about the values of design.
  16. 16. 17 Make a geek your best friend.
  17. 17. 18 Turn silos into collaborations.
  18. 18. 19 Sketch sketch sketch
  19. 19. 20 Design for the users and customers.
  20. 20. Traffic 21 Twitter: @traffic_aus Facebook: facebook.com/TrafficAdvertising Pinterest: pinterest.com/trafficaus Web: www.traffic.com.au Twitter: @yuanwangtweets Email: yuan@traffic.com.au Me

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